Catalog of Abilene Christian College, 1942-1943 Page: 46
96 p. : col. ill. ; 23 cm.View a full description of this book.
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
46 Abilene Christian College
355-Fundamentals of Advertising.
Discussion of the part that advertising plays in business; a
study of advertising campaigns, budgets, mediums, and personnel;
development of advertising principles applicable to the
production of advertising. Prerequisite: Junior standing.
362-Money and Banking.
Operation of commercial banks, trust companies, and other
credit granting institutions in relation to business; principles
of banking; finance and credit analysis. Prerequisite: Economics
323 and 324. (Offered in alternate years).
364-Corporation Finance.
Development of corporate form of business; legal position of
corporation; promotion; sources of capital; internal financial
management; receivership and reorganization. Prerequisite:
Economics 323 and 324. (Offered in alternate years).
365-Property Insurance, Fidelity and Surety Bonds
Organization, technique, and administration of insurers of the
fidelity and competence of employees and other servers; study
of policies and bonds; development of principles.
366-Life Insurance and Income Protection.
Principles of life and other insurance of one's own person and
income; business and personal uses of such insurance; classification
and analysis of policies; reserves and policy values;
organization and administartion of life insurance companies.
371-Principles of Marketing.
The place of marketing in our economic structure; analysis of
marketing functions, institutions and commodities. Prerequisite:
Economics 323 and 324.
375-Business Psychology.
The application of psychological principles to business and
industrial problems; personnel administration; advertising and
salesmanship. Prerequisite: Psychology 320.
383-Business Statistics.
Same as Mathematics 383. (Offered on demand).
384-Retail Store Management.
A fundamental course in retail merchandising, considering
accounting and control; organization and personnel; location;
layout; buying and selling policies; advertising.
385-Business Law (Second Course).
Case studies of the legal aspects of business transactions; contracts.
sales negotiable instruments. Prerequisite: Six semester
hours of advanced work in Business Administration.
386-Business Law (Second Course).
Case studies of the legal aspects of Business transactions;
agency, partnership, corporation, bankruptcy. Prerequisite: Six
semester hours of advanced work in Business Administration.
Upcoming Pages
Here’s what’s next.
Search Inside
This book can be searched. Note: Results may vary based on the legibility of text within the document.
Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Book.
Abilene Christian College. Catalog of Abilene Christian College, 1942-1943, book, June 1942; Abilene, Texas. (https://texashistory.unt.edu/ark:/67531/metapth45972/m1/56/: accessed April 28, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Abilene Christian University Library.