Catalog of Abilene Christian College, 1974-1975 Page: 55
127 p. : ill. ; 23 cm.View a full description of this book.
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, 3355.
Fundamentals of Advertising
Discussion of the part that advertising plays in
business; a study of campaigns, budgets, mediums,
and personnel; development of principles
applicable to the production of advertising. Prerequisite;
Junior standing.3368. Commercial Art (3-3)
Same as Art 3361. Continuation of 3367.
duction of color. Advanced problems in
ing, layout, and finished ads in black andIntroletter-
white.
3371. Principles of Marketing
The place of marketing in our economic structure;
analysis of marketing functions, institutions
and commodities. Prerequisites: BA 2323, 2324.Guided Study
Business Statistics
Survey of methods of collection analysis, presentation,
and interpretation of business information.
Includes methods of sampling, uses of
averages, construction of graphs, index numbers,
correlation, probability estimates and their uses
in business. Prerequisite: Junior standing.Economics
2323. Principles of Economics
Needs, wants, production, price, money, monopoly,
banking, business organization.
2324. Principles of Economics
Transportation, wealth, income, taxation, labor
problems, government ownership, methods of
reforming economic systems.
3362. Money and Banking
Operation of commercial banks, trust companies,
and other credit granting institutions in relation
to business; principles of banking; finance
and credit analysis. Prerequisite: BA 2323, 2324.
4100. Guided Study
4363. Macroeconomic Analysis (Business)
Study of theoretical determinates of national
aggregate employment, income, consumption,
investment, and amount of money. Prerequisite:
Economics 2323 and 2324 and Senior or graduate
standing.
4392. Micro Economics (Price Theory)
A study of the theory of commodity pricing in
the free enterprise economy. Analysis of the
price system in guiding and directing resources
toward more efficient allocation under various
market conditions. Prerequisite: BA 2323, 2324.
4393. History of Economic Thought
Development of economic ideas and doctrines
and with particular emphasis during period of
industrial revolution to present. Prerequisite:
BA 2323, 2324. (Offered on demand).
4395. Seminar in Finance
Advanced study in the areas of security analysis
and financial management. Includes fundamental and technical analysis; random walk
theory; contemporary stock valuation models
and portfolio management models; studies in
cost of capital and dividend policy. Emphasis
is placed on developments appearing in current
literature. Prerequisite: BA 4398.
4396. Labor Problems
The history of the development of trade unionism'
in the US, types of labor organizations,
labor legislation, and collective bargaining. The
National Labor Relations Acts, its interpretation
and application.
4399. Contemporary American Economic Problems
An examination of the major economic problems
currently confronting American society
and their chronological development and evolution
presented and alternate solutions analyzed.
Prerequisite: BA 2323, 2324.55
4100.
4383.
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Abilene Christian College. Catalog of Abilene Christian College, 1974-1975, book, November 1973; Abilene, Texas. (https://texashistory.unt.edu/ark:/67531/metapth46033/m1/58/: accessed April 28, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Abilene Christian University Library.