Sweetwater Reporter (Sweetwater, Tex.), Vol. 41, No. 107, Ed. 1 Sunday, August 7, 1938 Page: 3 of 18
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Mrs. Wimberly Is
Hostess To Club
Officers and 'months' of the
Calendar club of the First Meth-
odist church were guests of
Mrs. A. J. Wimberly at a break-
fast Thursday morning at her
Lake Sweetwater cottage. Mrs.
Wimberly is the 'year' in the
Calendar club and this is the
third annual breakfast she has
given for the heads of the social
organization of the church. A
two-course menu was served at
9:30, covers being- laid for 14.
At a brief business meeting
with the president, Mrs. A. G.
Lee, presiding, the months turn-
ed in a collection of $20.75. Mrs.
Roy Rasco will be hostess to the
regular meeting of the club on
Monday afternoon, August 15.
* * *
Homemakers Class
Meeting Postponed
The social of the Homemak-
ers class of the First Baptist
church, originally scheduled for
Tuesday night at the home of
Mrs. Lloyd McBeth, has been in-
definitely postponed.
OPEN - AIR
REVIVAL
Corner Lamar and Ave. D.
(Opposite Junior High)
Every Night at 8 p. m.
Rev. Cecil J. Brown
r'"" Evangelist
Church of God
Rev. G. B. Walters, Pastor
Non-Pentecostal
Undenominational
Miss Tiny Gracey
Of Roscoe Weds
ROSCOE — The marriage of
Miss Fanny Jack (Tiny) Gracey,
daughter of R. E. Gracey, Ros-
coe, to Jack F. Hinrichs, son of
Mr. and Mrs. E. E. Hinrichs of
Eastland, has been announced.
Miss Gracey was a popular
student in Roscoe high school
and graduated in 1937. She was
pep squad leader and participat-
ed in all scholastic activities and
athletics. For the past year she
has been a student of Hardin-
Simmons university.
Jack Hinrichs, former Breck-
enridge high school football star,
was one of the Hardin-Simmons
Cowboy backs. He had attended
H-SU for three years.
After the wedding Monday in
Abilene, the couple left on a brief
motor trip after which they are
to be at home, 1110 E. Dyer,
Breckenridge.
# + *
Mrs. Beall Honors
Mother At Party
Complimenting her mother,
Mrs. J. S. Aldridge of Piano,
Mrs. J. H. Beall, Jr., entertain-
ed with three tables of forty-two
Thursday morning at her home,
800 Josephine. Summer blos-
soms were pictured on score
markers and graced the living
room where the games were
in play.
High score award went to
Mrs. Z. C. Steakley and low
• prize to Mrs. John N. Simpson,
while Mrs. Aldridge was pre-
sented with a guest favor. A
salad plate was passed.
Guests were Mmes. Aldridge,
A. S. Kendrick, Gary Smith,
R. L. Shaffer, M. B. Howard, E.
C. Brand. R. C. Crane, Lang
Aycock, Ella Wells, Edwin Mac-
Queen, John Simpson, Z. C.
Steakley, and two tea guests,
Mrs. Silas George and Mrs. Gus
Farrar of Austin.
* * *
Number From City
Attend Grid Game
A number of local citizens
went to Lubbock last night to
attend the high school all-star
game between picked squads
from the ."North" and "South"
which was the climaxing feature
of the annual football coaching
school sponsored by the Texas
High School Coaches association.
Among those going to Lub-
bock by bus was Mrs. Laurance
Priddy who will join her hus-
band, Head Coach Priddy, who
has been attending the week's
school held at Texas Tech.
Others who drove through to
the game were Dock Autrey,
coach of junior high school
Ossie Witt, and others.
Assistant Coach Adrian Clark
and Mrs. Clark were present.
Coach Clark attended the last
few days of the coaching school.
Mrs. AIvin Kendrick, Recent Bride, To
Be Honored At Post'Nuptial Parties
Mrs. Alvin Kendrick, the for-
mer Miss Nell Baugh before her
marriage July 29, will be honor-
ee at several post-nuptial cour-
tesies during August.
Mr. and Mrs. Kendrick return-
ed Thursday night from a wed-
ding trip to scenic points in
New Mexico, including Ruidoso,
Santa Fe and Taos, returning
via El Paso and Juarez, Mexico.
They are to occupy the Bill
Sheridan home, 1000 Silas, for
the next six weeks while Mr.
and Mrs. Sheridan are in Hous-
ton, where he is taking a special
training course with the Gulf
Oil Co.
Mrs. Kendrick is a member of
the Young Women's League and
has been popular in the society
set since her graduation from
the {Sweetwater high school. Mr.
Kendrick is connected with the
Sweetwater Cotton Oil Co., be-
ing cottonseed buyer for the
West Texas territory.
* * *
Expert
(Continued from page 2)
world is when a man sells him-
self to himself", was another of
the meaty phrases sandwiched
in among many truths by the
speaker.
According to Jim Crusader,
the mountain peaks of selling as
pertaining to the salesmen are:
personality, vision, initiative,
imagination and enthusiasm.
Personality is the outward ex-
pression of the inward man, that
reflects his real capabilities.
Most men only have view, ac-
cording to the speaker. Vision
demands that one be able to see
beyond the immediate view. His
cryptic definition of initiative is
seeing the thing the other fel-
low doesn't see. Imagination, he
said, is the highest priced com-
modity for sale today. Nothing
great in the world has ever
been accomplished without en-
thusiasm. it is like putting steam
into the boilers.
Power of Crusade
To indicate the power of the i
National Salesmen's Crusade, he!
pointed to the fact that if just1
one more pair of shoes were
sold by each shoe sales clerk
in the nation's stores tomor-
row, the sale of 1,000,000 addi-
tional pairs of shoes would re-
sult. What this would create
in the way of new business was
traced prom the growing of
the cattle to make the hides
to the findings necessary for
the shoes.
In closing his talk he paid tri-
bute to the family, indicating
its influence on those engaged
,>irs. Aivin Kendrick
Society
Calendar
Monday
Circles of First Baptist church
will meet Monday afternoon and
Tuesday morning. Annie Bagby
circle with Mrs. S. W. Taylor at
3 o'clock Monday and Lucile
Reagan with Mrs. R. H. Clark
at 3.30. Mary Alexander circle
will meet Tuesday morning at
9 o'clock with Mrs. R. C. George.
Tuesday
A called business meeting of
the Self Culture club will be
held Tuesday morning at 9.30 at
the home of the president, Mrs.
O. Stephenson, 607 East Broad-
way.
Circles Nos. 1 and 3 of the
Monduy
First Presbyterian church are
to meet at the home of Mrs. R.
A. Henthorne, 1015 Crane
street, at 4 o'clock with Mrs.
Charles Lewis, co-hostess.
W. T. Eaton, Rotan
Undergoes Surgery
W. T. Eaton of Rotan under-
went an appendectomy Satur-
day afternoon at the Sweetwat-.
er hospital. Hospital attaches | S' _ s,^two ^by-
report his condition as satisfac-
tory.
Mrs. Harrison Jones, 902 Lo-
cust, was taken to the hospital
Saturday morning in a Yates
ambulance.
o
National
Honor For
Beta Sigs
Beta Sigma Phi sorority of
Sweetwater has received nat-
ional recognition in the first
edition of the sorority maga-
zine, "The Texas Torch" which
was received by the local chap-
ter the past week.
The cover for the magazine
is the one submitted by the
Sweetwater chapter and is an
etching in black on gold paper.
The sketch is a Texas star and
the torch of learning from the
emblem of the sorority. It was
drawn by Miss Evalina Slater
of Sweetwater. Each Texas chap-
ter was requested to submit a
cover for the first edition of
the magazine, and although the
prizes have not been announced
for the best sketches, the mem-
bers feel honored to have sub-
mitted the first cover and are
anticipating the September
awards with interest.
Included in the first edition
are three poems by Sweetwater
Miss Ena Mac-
Queen and one by Miss Jane
Garrett. Miss Elizabeth Hodges,
Beta Sigma Phi president, an-
nounces that extensive plans are
being made for the second
year of the sorority in Sweet-
water during the fall, winter and
spring months.
* * *
to
of
Snyder Party
Entertained Here
i •
ELIZABETH ARDEN
PRESENTS
A New Beauty Box
WITH
Every Essential for Loveliness
SPECIAL
VALUE
2
.95
In this little pink and blue box are assembled all the essentials for
loveliness to help you follow faithfully your daily routine of cleans-
ing, toning, soothing ... to help you build that basis of true beauty . .
healthy, well-cared-for skin.
O
o
CONTAINS THE FOLLOWING:
ARDENA CLEANSING
CREAM
ARDENA SKIN TONIC
ARDENA VELVA CREAM
ARDENA VELVA
CREAM MASK
JUNE GERANIUM
SOAP CLOTH
PERFUME
LILLE DE FRANCE
THE NEW COMPLEXION
ROYAL ROUGE
ROYAL EYE SHA-DO
Joe Boweris
H<&el°K DRUG STORE D*15G1
in sales work.
Throughout his hour-long
speech, Crusader held the rapt
attention of everyone.
Mr. Billheimer was accompan-
ied to Sweetwater by B. C.
Kay, a former outstanding na-
tional tennis player, who met
Big Bill Tilden in many con-
tests. He lives in Fort Worth.
Kai'hcr In Charge
With George Barber, secre-
tary-manager of the BCD, acting
as master of ceremonies a half
hour before the Jim Crusader
speech was devoted to prelimi-
naries which included introduc-
tion of "Wah-Hoo!" theme song
for the crusade. Delegations
from surrounding towns were
recognized and introduced. May-
or Ben Roberts, dressed in cow-
boy regalia, made the address
of welcome in which he stress-
ed the importance of the meet-
ing. "This is one of the greatest
and most important gatherings
held in Sweetwater since World
War days," said Mayor Rob-
erts. He expressed his apprecia-
tion for the large crowd who
showed their support of the
sales crusade movement.
Introduction of the "Wah-Hoo"
song was received with enthu-
siasm. Parody words arranged
to the music of the popular song
carried the whole selling theme
of the campaign. Russell Ben-
nitt, aided by members of the
municipal band and others on
the program led in the singing
in which the entire assemblage
joined.
"Wah-Hoos" rang out over the
sfcndium just as Mustang yells
echo when the team makes a
hard-earned touchdown. The
municipal band played the ac-
companiment.
History Of Movement
History of the National Sales-
men's Crusade movement and
its application in Sweetwater
was told by George Bennitt,
president of the Board of City
Development. He praised the
city's cooperative spirit that
had f roduced such a marvelous
parade with its more than 200
vehicles. The inception of the
sales crusade was described in
Lincoln. Nebraska, and how the
idea grew in Sweetwater from
a meeting held in the offices of
the International Harvester Co.
presided over by Henry Reit-
man, sales manager, of the local
branch, was told. The Board of
City Development then took up
the project, its facilities being
utilized for organization pur-
poses.
Briefly calling attention to the
many years of sales work and
time spent as a sales consultant,
Mr. Bennitt, introduced Jim
Crusader.
ltiintl Plays Numbers
Sweetwater's municipal band
under the direction of Jack Arm-
strong played a group of num-
bers while the crowd assembled
and before the programmed
events. The band was flanked
by the color guard from the
Musicians Post of the American
Legion.
Here is the theme song for
Sweetwater's National Sales-
men's Crusade:
Oh! give me a sale, a great
big sale.
And plenty of customers, too,
And let me Wah-Hoo—Wah-
Hoo—Wah-Hoo!
Oh! give him a job, a great
Lions To Sponsor
Goodwill Trips
Sweetwater Lions club is
sponsor the first of a series
Good-Will motor trips in the in
terest of the Midwest Exposi-! Mrs. W hitt Thompson and
tion on August 26. i Mrs- Hugh Taylor of Snyder ac-
The complete itinerary for the i comPanied a group of girls and
day's group of community visita- i b°Ys t0 Sweetwater Thursday
tions has yet to be worked out, | ^or a swimming and skating par-
but the group is carded to close i l-v anc^ a P'cnic at the City Park,
the trip with a special program ' 'le-' were assisted in entertain-
at the Ruddick park in Colorado, i 'n£ by Miss Louella Headrick
o I and Mrs. Lance Thompson.
A picnic lunch was spread on |
the green lawn surrounding the
Miss Crider Bride
Of Mr. Hastings
Miss Theda Crider, grand-
daughter of Mr. and Mrs. O. M.
Winn of Clarita, Okla., and
Mildred Hastings, son of Mr.
and Mrs. J. H. Hastings of Ros-
coe were married recently in
the rome of the Rev. Sam H.
Young, Sweetwater, presiding
elder of the Sweetwater Meth-
odist district.
Mrs. Hastings was popular
among members of the 1938 grad-
uating class of Clarita, taking
part in athletics, serving as
secretary of the senior class and
was a member of the journalism
club.
Mr Hastings graduated from
Roscoe high in 1936. He was a
member of the glee and Span-
ish club and was a member of
the Plowboy football squad.
The couple is to live in Ros-
coe. «
♦ * *
Prominent Snyder
Couple Wed Here
A marriage of interest to
Sweetwater aviation fans was
| solemnized Saturday afternoon
by the Rev E. D. Dunlap who
read marriage vows at the par-
sonage for Joseph Carl England
and M'ss Thelma Anne Lov'^lace
both of Snyder.
Mrs. England is superintend-
ent of the Snyder general hospi-
tal.
Mr. England is shop foreman
of the Scurry County Times,
Snyder, and is the pilot of his
own plane, now in the Sweet-
water municipal hangar.
The couple was en route to
Mexico City where they are
to spend their honeymoon.
SPEAKS HLKE
EXPERIENCED
WORLD-TRAVELERS
-LADIES AS
WELL AS MEN-
PREFER
State Patrolmen
Busy In This Area
State nignway patrolmen were
busy last week in the Sweetwat-
er area. Numerous arrests were
made on charges of speeding
and overloading of trucks.
Three truckers were fined S23
each in Peace Justice S. H.
Shook's court on charges of op-
erating overloaded trucks.
Three out-of-county drivers were
fined $14 on charges of speed-
ing.
big job,
And plenty of work to do,
And let him Wah-Hoo—Wah-
Hoo—Wah-Hoo!
It's the Sales Crusade Move-
ment;
Growing greater ev'ry hour
While the sales like moun-
tains tower.
Oh! get to work, yes, that
means you,
And join the salesmen's crew,
And let us Wah-Hoo—Wah-
Hoo—Wah-Hoo!
pool, following the swimming
party, and later in the evening
skating was enjoyed at the rink
in the park.
Two guests from Crane, Miss
Mary Thompson and her broth- j
er. Jennings, who have been j
houseguests of the Lance Thomp- j
sons, joined the Snyder group j
for the outing and accompanied |
them home for a visit in the'
Whitt Thompson home. Those
present from Snyder were Jean
Taylor, Billie Lou Thompson,
Lola Jo Rogers, Mozelle Mitch-
ell, Evelyn Terry, Jack Line,
Fred Bullard, Dale Reed, Mel-
vin Newton, Varroll Taylor, and
Whitt Thompson, Jr.. Mrs.
Thompson and Mrs. Taylor.
* * *
City Commission
To Meet Monday
Sweetwater's City Commis-
sioners are to hold their regular |
semi-monthly meeting Monday |
night at the municipal building
at 7 o'clock.
PIERCE BROOKS
Plain Business Man
Candidate For
LIEUTENANT
GOVERNOR
Will Speak Here Tuesday
11:00 a. m.
Pol. Adv.
SINGLE
K C fiVMAN.
lUSStLl H WAGINCH M*
Tli* rotmopolitan etmoipbere of
the Htyward ii * reflection of ih inter-
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acc&fliwodttiuni mi enSanred by perfect
•eivles and «*ce!l*nt 'ulihe. Y«t economy
it ever lh« t'ntmc at Loi An«|*le ' ideally
loeatcd hotel.
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i
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Sweetwater Reporter (Sweetwater, Tex.), Vol. 41, No. 107, Ed. 1 Sunday, August 7, 1938, newspaper, August 7, 1938; Sweetwater, Texas. (https://texashistory.unt.edu/ark:/67531/metapth281957/m1/3/: accessed May 6, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Sweetwater/Nolan County City-County Library.