The Alto Herald (Alto, Tex.), Vol. 9, No. 21, Ed. 1 Friday, April 30, 1909 Page: 1 of 8
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Volume IX
ALTO, TEXAS, FRIDAY, APRIL 30, 1909.
Number 2>
'THE HOME BANK"
THE ALTO STATE BANK
STtfi
Hang -—Izr-J*1 r K"
^otss
CAPITAL SIO.OOO.op
Gyt Any Gold ?
YES?
Well, you want to keep
it, don't you? We don't
blame you, but it is dan^
gerous to keep money aiv
ound the house
Our Burglar Proof
Safe affords ABSOLUTE
PROTECTION for your
money, and we have a special plan for those who want to
put money of this kind in a safe place, and at the same
time know you can get it back.
Your Identical Money When You Want It!
Call on us and we will cheerfully tell you
H H Berryuiati', President
M C Parrish, Cashier
M E McClure ) res,g
N H Agnew j
The Home Merchant.
In an editorial 011 "Why It
Pays to Buv Goods at Home,"
the Liberal (Kan.) Independ-
ent has this deserved appreci/
ation of the home merchant.
Print it in your paper:
Without any thought of
sentiment or suggestion that
we o,ve allegiance to anyone,
the cold, hard truth is tfyat
the retail merchants of our
home town are the best blisi/
ness friends we hifte.
The retail merchant con-
ducts a school of commerce
for our education—and the tu-
ition is free. Every man, wo-
man and child gets the bene-
fit cf seeing in the home town
about anything that is of real
importance. He protects us
against fraud and deceit. He
stands for the square deal.
You never ordered a $10
lightning rod of your home
merchant and then found your
note in the bank for a thou-
sand dollars in the bank next
day as a result. You never
paid him $60 for a range that
warped out of shape in six
months—without your wife
getting her money back. He
never charged you $75 for a
"trailer" buggy that you
found out afterwards could be
bought anywhere for $60.
"No, the-home merchant is
just like you. He lives wher^
he does business and his sue*
cess depends 011 making a
friend of you and your neighs
bor. Like you, he has to
'make good.' "
The retail merchant is now
the one great factor in our
commercial system and this is
true solely because he readers
us better service than we can
get elsewhere. Take uim
away and our home town is
gone; take our home town
away and we deprive our chil-
dren of the retail store, which
is the greatest single educac
tioual factor in modern life.
No, it cannot be. The retail
merchant will continue to
abide in our affections so long
as we value our homes, be-
cause the average citizen is
proud of his town (he always
tells how close his farm is to
it) and he secretly despises
the method of peddlers—and
the peddler system is now
kiirwn to be the legitimate fa-
ther of the whole catalogue
house business.
Purify the blood and put
the system in order for sum-
mer work by using at this
time a short course of Prickly
Ash Bitters; it is the {greatest
blood purifier 011 earth. Sold
by A. C. Harrison & Co.
John Wauamaker says: "If
!.here is one enterprise 011
earth that a 'quitter' should
' leave severely alone it is ad-
| vertising. To make a success
of advertising one must be
prepared to stick like a bar-
nacle 011 a boat's bottom. He
should know before he begins
it that he must spend money
—lots of it, Somebody must
tell him also that lie cannot
hope to reap results commen-
rate, with his expenditure ear-
ly in the game. Advertising
doesn't jerk; it pulls. It be-
gins very gently at first, but
the pull is steady. It increas-
es every day and year by year
until it exerts an irresistable
power. ■
A single firm in Longview!
is carrying four pages of dis-
play ads in the Semi-Weekly
News, the pages being same
size as this (paper, and it's
dollars to doughnuts that this
' firm does a larger volume of
business than any other two
houses in that town. There
are many ways to draw trade,
printers' ink is ti e best plas-
ter for that purpose yet dis-
covered.
When a man lias coal in
his bin after t'ae winter is
over it occurs to him that he
is a good provider.
YOUR BUSINESS
NO 'kONE KNOWS YOUR BUSINESS SO WELL AS
YOU DO YOURTELF
DON'T permit yourself to be inveigled into hv
vesting int ''get rich quick" propositions, organs
ized solely for the purpose of "getting you poor
quick."
YOU go wrong in seeking high rates of interest
on your money, but you cannot go far wrong
in calling on "The Old Reliable" when you arc
in need of funds or when you have funds for
deposit.
A CAREFUL, CONSERVATIVE, LEGITIMATE BANK/
ING BUSINESS CONDUCTED
The Continental State Bank of Alto,
G, ROUNSAVILLE, Cashier
when:you need
New Buggy Wheels, Buggy Points
Wagon Skeins of Any Make or Size, Correct Horse
Shoeing, or Any Other Kind of Blacksmith
Work, It will be to Your Interesl to See Us
F=> A "T TON «Sk DICKEY.
p. SHOE REPAIR
jg? Jf SKO?
F.to v "
" * I have opened a
shoe repair shop
in the Herald
office and solic*
the public pa/
tronage.
B, F.; ADAMS
HP
mt
ln-
For Ample Provisioi for the
sane
The problem if caring for
the insane ough'. to be han-
dled now in such a way that
we shall not be confronted by
it again in at least ten years.
This will not be the case if
the legislature does 110 more
than has been proposed by
the Senate Finance Commit-
tee. The new accommoda-
tions it has provided for would
b^ pre-empted before they be-
came available. It is doubt-
ful if they would, if ready at
this moment, empty the jails
of their insane, so that the in-
crease between now and the
time that must elapse before
this added room can be made
ready would have to be ac-
commodated in jail cells. To
do 110 more than the Senate
Finance Committee has pro-
posed would, in the opinion
of the News, merely tempor-
ize with a situation so dis-
graceful that it must be hand-
led in a big, vigorous way if
we are to show proper horror
of present conditions.
The procurement of the
Waters-Pierce money has not
put us under obligation to the
helpless; it has compounded
an old defaulted obligation
ten-fold. What the Senate
Finance Committee proposes
would hardly have discharged
the old obligation. Therefore
it is short of meeting our pres
ent obligation in proportion
as our ability to perform the
duty that has been unexpect-
edly increased. We might, if
our resources had not receiv-
ed this large addition, excuse
ourselves for doing no more
than deliver the lunatics who
are now in jails. But 110 spe-
cious sophistry can excuse us
if, the situation being as it is,
we do not doubly guard
against a recurrence of the
present disgrace. We must,
in other words, provide against
the requirements of the next
ten years, at least, those re-
quirements being measured
by the fact that within four
or five years 300 or 400 in-
sane have accumulated, or
been immured in jails or poor
houses.
The Legislature need not
fear that it will incur the
charge of extravagance if it is
abundantly generous with the
helpless. We doubt if any
suggestion made in ten years
has met a more instantaneous
and widespread approval than
has the suggestion that this
Waters-Pierce money be treat
ed as a legacy to the helpless.
It has struck a responsive
chord, and the approving note
vibrates throughout the State.
It is so clearly the public
wish that the Legislature must
regard it as almost the unani-
mous demand. If the legisla-
tive, in addition to enlarging
the three existing asylums,
should build another, and this
fourth should remain abso-
lutely untenated for years, the
people, instead of complaining
of extravagance, would regard
that new building as a monu-
ment testifying atonement for
our present dereliction, and
evidencing the fact thac our
prosecutions of the lawless
are not acuated by the pros-
pect of profit.—Dallas News.
Lost Watch.
An open face, gold filled,
15 jewel Elgin watch, with
leather strap and fob, with
monogram S. V. W. 011 fob,
was lost Wednesday night be-
tween 111 y residence and town.
Finder will be suitably re-
warded by returning same to
me. Will E. Waters.
Notice, Red Lawn Truck Growers.
Notice is hereby given that
all interested in the Jarrett
Club are requested to meet at
Red Lawn 011 the 1st Satur-
day in May (May 1,) at 10
o'clock sharp. Mr. Jarrett
will be present and address
the club. Business of vital
importance will come before
the club. Everybody is in-
vited to be present.
A. S. CoLK, Pres.
To Ice Consumers.
We will handle ice this sea-
son, as usual, and solicit tiie
patronage of all ice con?um-
ers. Will sell as reasonable
as possible, delivering free to
any part of town. A car was
put in our ice house this week.
Z. R. Waters & Sons.
J, B. GUiNN
ATTORNEY AT LAW
NOTARY IN OFFICE
/ / Alto, Texas
"At the Same O'd Stand!"
* **
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Ready to serves my many customers
with the best to be had in
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Staple and Fancv Groceries
_ Of all Hods. Hare fust received
* J,
| Fresh Baoon, Hams, Lard §;
Flour, Sugar, Rice, Candies, Canned Goods, etc
See me if you want Fresh Groceries
JOHNNOBLITT^&s
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McClure & McClure. The Alto Herald (Alto, Tex.), Vol. 9, No. 21, Ed. 1 Friday, April 30, 1909, newspaper, April 30, 1909; Alto, Texas. (https://texashistory.unt.edu/ark:/67531/metapth214048/m1/1/: accessed May 1, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Stella Hill Memorial Library.