Rio Grande Herald (Rio Grande City, Tex.), Vol. 93, No. 43, Ed. 1 Thursday, October 26, 2006 Page: 3 of 6
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Beef checkoff celebrates 20
years of successful programs
The Rio Grande Herald-Thursday, October 26, 2006, Page 3
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The Beef Checkoff Program is
celebrating 20 years of
successful programs that have
helped build consumer demand
lor heel. Since its inception on
Oct. 1, 1986, the Beef Checkoff
has provided a framework for a
coordinated state and national
plan in research, information and
promotion.
Established as part of the
1985 Farm Bill, the checkoff
assesses $ I per head on the sale
of live and imported cattle. The
program became mandatory
following approval from 79
percent of beef producers in a
national referendum. In Texas,
there was an 89 percent approval
on the vote.
Administered by the
Cattlemen's Beef Promotion and
Research Board (Beef Board),
with oversight provided by the
U.S. Department of Agriculture,
the beef checkoff process starts
at the state level. Qualified state
beef councils collect the dollar
and retain control of 50 cents for
use in-state, while 50 cents is
remitted to the national
program. More than 600
producers sit on state beef
council boards and play a key
role in directing stale and
national programs.
"During its 20-year history,
the Beef Checkoff efforts have
proven successful in numerous
ways," said Rosemary
Bri/endine, TBC chair and beef
producer from Winona.
"Through creative advertising,
direct consumer promotions,
development of tasty beef
recipes and innovative beef
research, the Checkoff has
achieved the goal of building
beef demand."
The "Beef. It's What's for
Dinner" campaign is a prime
example. This memorable
consumer advertising
promotion, complete with the
familiar voice of cowboy actor
Sam Elliott and Aaron
Copeland's captivating Rodeo
music, is recognized by more
than 80 percent of people
surveyed.
Additional successes include
the beef quality assurance
program, which has helped
certify 60,000 producers on herd
Making the most of reading
aloud with your child
Studies still show that children
who are read to are better
readers than those who aren't.
Be sure reading aloud together is
a happy time for both you and
your child. If you feel like it's a
chore, then neither one of you
will be motivated to read more
in the future.
Here are some tips on bringing
the book you read aloud to life:
*See the story. Try to see the
story as you read it. If you're
reading Charlotte's Web,
imagine exactly how the words
look when they're spelled out in
Charlotte's Web. Your voice
can't help but convey the magic
in the spider web.
*Accentuate the first line.
The first line of any good story
will grab the reader's attention.
Your reading should make your
child wint to sit up and listen.
*Use facial expressions.
Widen your eyes to show
surprise. Squint a bit to show
you're thinking.
"End slowly. If you read the
last line very slowly, you'll give
your child a great sense of
satisfaction. www.parent-
institute.com/pmd
management practices, as well
as the foreign marketing
program that saw beef exports
triple prior to the 2003 BSE
case.
Checkoff funded nutrition
research helped confirm that lean
beef packs a punch. Through
promotions and partnerships
with organizations such as the
American Dietetic Association
and the American Heart
Association, health influencers
and consumers are being made
aware of the nutritional benefits
of beef. Youth education is also
a focus with a checkoff funded
school curriculum, websites and
other materials reaching 20
million U.S. young people with
the message of beef's role in a
healthy diet.
The checkoff experienced
another success when muscle-
profiling research created new
products from underutilized
muscles in the chuck and round.
These products have contributed
to a $60 to $70 per-head increase
in the chuck since 1998.
On the state level, the Texas
Beef Council is governed by a
20-member board consisting of
individuals from across the state
representing various segments of
the cattle industry. Checkoff
dollars may be invested in areas
such as promotion, research,
consumer information, industry
information, foreign marketing
and producer information.
However, by law, checkoff funds
cannot be used to influence
government policy or action,
including lobbying.
There have been several
milestones in the cattle industry
within the 20 years of the Beef
Checkoff Program. Beef demand
is up 25 percent, confirming
producer dollars have made a
difference. Cattle-Fax estimates
that the interest in beef demand
(See CHECKOFF, Page 41
Los Laureles Red Ribbon Week presentation
A Red Ribbon Week presentation was held earlier in October at Los Latsieles Headstart Deput\
Barrera from the Starr County Sheriffs Department made a Red Ribbon presentation to the Los
Laureles students. The center, the newest acquired by the Community Action Council of South Texas,
is directed by Mrs. Sylvia Canales, who was delighted to see the interest shown by the students
Silva graduates Army ROTC
leadership development course
Heriberto A. Silva graduated
from the Army ROTC (Reserve
Officer Training Corps) Leader
Development and Assessment
Course, also known as
"Operation Warrior Forge," at
Fort Lewis, Tacoma,
Washington.
The 33 days of training
provide the best possible
professional training and
evaluation for all cadets in the
aspects of military life,
administration and logistical
support. Although continued
military training and leadership
development is included in the
curriculum, the primary focus of
the course is to develop and
evaluate each cadet's officer
potential as a leader by
exercising the cadet's
intelligence, common sense,
ingenuity ahd physical stamina.
The cadet command assesses
each cadet's performance Vii
progress in officer traits,
qualities and professionalism
while attending the course.
Cadets in their junior and
senior year of college must
complete the leadership
development course. Upon
successful completion of the
course, the ROTC program, and
graduation from college, cadets
are commissioned as second
lieutenants in the U.S. Army,
National Guard, or Reserve.
The cadet is a student at
Texas A&M University,
Kingsville.
Silva is the son of Heriberto
and Maria Carmen Silva of
Garciasville.
He is a 2002 graduate of Rio
Grande City High School.
The first newspaper advertise-
ment appeared in a French news-
paper on October 14, 1612.
"Toddler-friendly" keyboards can
help children learn.
LET'S KEEP RIO GRANDE CITY
MOVING IN THE
RIGHT DIRECTIONS!
Your Vote For
Juan M. Cantu
&
Lupe Amador
For The Rio Grande City Council on
November 7, 2006 IS A VOTE FOR
/Honesty & Integrity
/Insight & Professionalism
/Prosperity & Growth
/Fiscal Responsibility
Early Voting Begins on October 23, 2006
"' Political ad paid for by candidates
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Roberts, Kenneth. Rio Grande Herald (Rio Grande City, Tex.), Vol. 93, No. 43, Ed. 1 Thursday, October 26, 2006, newspaper, October 26, 2006; Edinburg, Texas. (https://texashistory.unt.edu/ark:/67531/metapth196036/m1/3/: accessed April 27, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Rio Grande City Public Library.