San Antonio Sunday Light (San Antonio, Tex.), Vol. 46, No. 69, Ed. 1 Sunday, March 28, 1926 Page: 42 of 92
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4
CAR ACCIDENTS
INCREASEID
FEB CENT
19828 Motor Fatalities
Over United States
in 1925.
Obtaining exact reports from com-
munities comprising 83 per cent of
the population of the United States
the National Automobile Chamber ot
Commerce reports the most complete
•nrvey to date of automobile fatili-
ties. recording a grand total for the;
country of 19828 in 1925 or 10 per
cent over the preceding year.
The figure given is for the entire
country 83 per cent being actual fig-
ures and the remaining 17 per cent
being estimated on a pro rata basis.
Complete state returns have been
totaled to date by 33 states having
total fatalities of 15.535. The addi-
tional figures bringing the total up to
19828 are from large cities not in
these states and from hundreds of
county cards outside of these states
submitted lev county medical officers.
The jg^.r fatalities are the
actual fatal accidents as
defined By rh»\nited States Census
Bureau. They do not include cases
where the automobile is involved in
street car or railroad accidents since
these are attributed by the census to
the heavier vehicle. Neither do they
include other highway accidents un-
related to automobiles.
SOME REDUCE.
New York. Minnesota and Oregon
are the states which win the honors
in the reduction of accidents this
year. The Empire state cut down these
figures 10 per cent when the na-
tional record was 19 per cent heavier.
Fifteen cities having more than
100900 population likewise belong on
the safety honor roll. These are Pitts-
burgh. Los Angeles Buffalo San
Francisco Washington D. C„ New
Orleans. Minneapolis Denver St
Paul. Birmingham. Syracuse New
Haven New Bedford. Cambridge and
Kansas City Kansas.
RECORDS CHALLENGE.
“This 10 per cent increase in mo-
tor fatalities during 1925 is a chal-
lenge to every American citizen” saya
George M. Graham chairman of the
Traffic Planning and Safety commit-
tee of the National Automobile Cham- '
her of Commerce in commenting on i
the year's figures. (
“The fact that vehicle registration ।
increased 12. T per cent while fatali- |
ties increased 10 per cent is no pallia- ।
tive. 1
“There are two encouraging factors <
however. One is that three great states <
and * urtoen large cities have shown -
that they arc meeting this situation.
"The other is that each year we
have- increasingly complete an 1 .
prompt records by which to check 1
performance.
"At no time in the past have there ’
been reports available from 83 per ‘
cent of the communities within two *
months after the close of the year.
This in itself shows the increasing "
scientific approach to the situation “
and gives promise thst this problem ’
will be handled with increasing ef- J
Science. “
“New Tork state registrations in-
creased 14.3 per cent during the n
year yet here fatal automobile ae- P
cident b were cut from 2316 to 2120. a
WHAT DID IT?
“Constructive newspaper publicity j
has been one of the important fac- 1
tors in bettering traffic in New York.
"It has pilloried the careless driver j
“It has published the names c* t
these whose licenses were revoked or t
suspended.
“Credit to be sure cannot be al-
located to one source.
“Charles A. Harnett motor vehicle '
commissioner. is deserving of great ’
praise in the reduction which hat a
<-ome about during his administra- e
tion. c
“He has enforced the law rigor- a
ously.
“He has had a good law supporting ’
him.
“He has had intelligent backing in 1
the various municipalities.
“The combination of these elements 1
in removing the reckless driver from I
the highway plug the activity of the t
newspapers in publishing these lists
is we believe one of the most help- 8
ful demonstrations in the progress of c
traffic control. t
FORCE OF PUBLIC OPINION. 1
“Persecution of the careless driver
however deserved would tend to '
bring a reaction. (
“But the calm constructive atti- t
tude of the press in simply publishing -
the facts listing the persons who
have lost their licenses is I believe
one of the most potent measures that I
can be used.
"It is hard to enforce jail sentences
and in a large city traffic fines do I
not have much news value. But the i
drivers of communitie- have food for
sober thought when they see several
hundred of their neighbors listed for
revocation of licensee.
“Nobody on that list receives sym-
pathy.
"The average motorist will take
particular care to keep off that list.
PROBLEMS IN OTHER STATES.
“But there are other states when
revocation of licenses is in effect and i
where tremendous constructive effort
has been exerted without avail t >
bring about reductions.
"Such cases need special analysis
by the persons in charge. It may b
that only a few newspapers ire pun-
tailing the revocation lists. It may be
that there are a number of danger |
places on the state highways that ar- {
causing accidents even when the driv- ■
■era are careful. There may be inade-
quate police patrol to check up on '
recklessness.
“Certain it is that if New York I
state with its great number of cities
its large foreign population and its
great volume of tourist traffic can
reduce accidents the work of other
<i>mmunities earnestly working on this
will iu time be rewarded."
OLDS REPRESENTATIVE
VISITS S. A. OFFICE
E. F. Rudsruff special mpresenta-
tiv» af (ba sales department of the
'Nds Motor Dorks at Lansing. Micb..
visited C. Bcutt Thomas. sales maua-
ter <4 ths local office of the concern
last week.
i Dependable Equipment Means Fast
Sendee and Satisfied Customers.
"This type of dependable equipment assists as greatly in maintaining our fast service to the ever increasing
number of satisfied customers." stated Carl Newton of the Fox Company who last week accepted delivery of this
Ford roadster with balloon tires and disc wheels from the Yantis Motor company. This car is an addition to
present fleet of cars.
CAR IT LOWEST
COST. TERMS
INHISTORY
Prices of Hudson and Essex cars
now at the most favorable levels of
their history as the result of three
recent rapid-fire mores by the Hud-
son organization says William Stein-
hardt of the Crockett Automobile
company. San Antonio dealers.
The first announcement of this
series was the adoption by Hndson-
Essex distributors and dealers of an
at-your-door system of quoting motor
car prices replacing the f. o. b. fac-
tory plan of many years’ standing.
Closely following this eame the ac-
tion of making the federal automo-
bile tax reduction immediately effec-
tive. On top of these moves the an-
nouncement was made this last week
of a horizontal reduction of $5O a
car on the Essex and Hudson coaches
and tbs Hudson Super-Six brougham.
LOW COSTS.
_ “With these three actions all to
his advantage the Hudson-Essex buy-
er today is obtaining these standard
well known automobiles at the lowest
first cost and at the best terms we
ever have known” said William Stein-
hardt Hudson-Essex distributor.
“Any one of these steps might have
been a great event in itself; combined
they make up a meet aggressive and ।
forceful bid for a tremendous spring i
business.
“Today the successful automobile
maker must not only be able to
produce his cars with economy but '
also he must eee tbat the economies '
in his plant ar- duplicated in the
economi-s of selling. When savings i
in any direction are possible the pub-
lic will reward the concern which
passes them along. It has rewarded
Hudson-Essex by making it the big-
gest builders of six cylinder cars in
the world.
“A. Y. D.“
“The steps taken in these latest
Hudson-Essex activities are well in
line with these principles. The cars
are made economically and are sold
on terms and conditions which are
clearly in the buyer's interests. The
at-your-door plan for instance tells
the buyer at his first inquiry the
whole amount which bis car will cost
him; there is no f. o. b. base price
to which he must add $lOO or more J
to get the actual price. A buyer is
not led to expect to buy a car at one
price and then find that this is not
the actual expense he must incur.
“Hudson-Essex at-your-door prices
are the figures at which an equipped
car will be delivered at any buyer's
residence with no further ‘extras' to
pay. It is my prediction that this
program will find such favor that
public pressure will make it universal.
Whether that is so or not it is an '
advantage now available to all Hud-
son-Essex buyers.'’
CAR WASHING
WHILE YOU WAIT
SOMETHING NEW
The U. 5. Car Washing System
First and only one in town. Gets all the grease dirt and
mud off of the chassis and wheels as well as body. No
chemicals or steam—just water.
DRIVE IN ANY TIME—WE NEVER CLOSE
REGULAR PRICES—NO HIGHER
TRAVELERS GARAGE lac.
215 N. Alamo Street. New Ogilvie Bldg.
DISTRIBUTED EXCLUSIVELY
BY
Wm. L. Morrow
JOBBER
AUTOMOTIVE EQUIPMENT & ACCESSORIES
SAN ANTONIO TEXAS
U. S. Car Washing Equipment
MN ADDING
MANY NEW
DEALERS
“The unusually large number of dis-
tributors and dealers which have been
attracted to the Moon and Diana or-
ganization since the New York show
in January is we believe a barometer
which measures to a large extent th?
popularity of these two care” says F.
H. Rengers. general sales manager of
the Moon Motor Car Company.
"Publie demand is of course the fi
nal acid test in the popularity and
success of an automobile but when
large numbers of progressive automo-
bile merchandisers are drawn to an
organization there can be but one an-
swer and that answer is embodied in
a very few words the success of the
product.
MANY NEW DEALERS. .
“Distributors and dealers are not
attracted to an organization through
personal preference for a product.
They are in business to make money
and they are drawn to the organiza-
tion whose product' best meets the
buying public's demand and to the
organization which offers them the
best possible way to make money
profit So there has been drawn to
the Moon and Diana organizatiou
since the New Y'ork show the larg
est number of distributors and deal
ere for a given period in the entire
history of the Moon Motor Car Com-
pany.
"In the face of the new day intense
competition our distributor and deal- ]
reorganization has been augmented
by a list of progressive upstanding
distributors and dealers in twelve
states of the United States.
SUCCESSFUL SHOW.
“We here at the Moon plant con- I
sider this unusual acquisition of dis-
tributors and dealers as remarkable
■■specially in view of the fact that this
is what is usually Xaed an off sea
son. The St. Louis show being held
in this city this week bids fair to go
down in history as the most success-
ful from a sales standpoint ever held
here and we are expecting another
substantial addition to our distributor
and dealer organization.
“With the coming of spring all
Moon and Diana distributors have be-
fore them a prospect for more and big
ger business tbat has never been
equaled. The entire year of 1920 bids
fair to totally eclipse all previous sale.-
and production records in the history
of the automobile.
“All talk to the contrary especially
as regards the last half of the year
1926. must certainly be founded upon
the blatant talk of a group of pessi- |
mists who invariably at about this ■
season of the year begin their dole- ;
ful forecastings for the last six
months of the year. How any weil
posted business man or student of
business conditions can forecast any-
thing but prosperity for the automo-
bile industry for 192 G is hard to un-
der stand.
THE SAN ANTONIO LIGHT.
A Record-Breaking Week for
Dodge Brothers Inc.
Sales for the week ending
March 20 were the largest
in Dodge Brothers history.
Actual retail deliveries
reached the remarkable to-
tal of 7223 —in the United
States alone.
The best previous week
was in April 1925 the height
of the spring delivery season
with a total of 6530.
January and February
both set records. March will
surpass them all.
Public preference is mak-
ing these records.
Public preference made
the volume that brought to-
day’s low prices.
Touring Car $921 Coupe $972
Roadster $9lB Sedan ------- $1032
Delivered
Excise tax reduction effective now No reason to delay your purchase.
WROTEN-HUNDLEY MOTOR CO.
Crockett 4300 Broadway at Eighth St.
□ □dee- Brothers
MOTOR CARS
BUYS HALF INTEREST
INCHEWMLHA6ENCT
LAREDO Tex. March 27. —A
half interest in the Laredo Chevrolet
Company has been purchased from
J. B. Donoho by A. W. Mclver.
This firm has been doing business
in Laredo for the past 10 months and
their average monthly sales has been
12 automobiles.
The business is one of the best in
Laredo and their prospects for the
corning year are very bright and Mr.
Mclver says that they expect to in-
crease their sales to 20 cars per month
during the spring and coming sum-
mer.
The Laredo Chevrolet Company also
operates an A-One Bonded Garage
which is meeting with great favor In
motor circles. Repair work nnd ma-
terials going into an automobile at
this place is done on the guarantee
basis and should the job fail to stand
the test any bonded garage along the
route of travel will do the entire work
over without cost.
TWIN'S ON JOB 50 YEARS.
MANCHESTER. Eng. March 20.
David and John Towers twins have
been servants in the Eversham family
for fifty years.
These plays are being presented io
various parts of the Southwest to cn
courage the Ford dealers to urge
their men to be neat and well groomeo '
at all times.
MONTH'S CAR SHIPMENTS
GREATEST IN HISTORY
According to the information just
released by the Auburn Automobile
company shipments during the month
of February were the greatest of any
mouth in the history of the company
exceeding those of January which
established the previous record by
27 per cent. They were 500 per cent
greater than February 1925.
Orders still continue to come into
the factory at a very satisfactory rate
and dealers’ stocks are limited de-
TREACHEROUS PASS
IS MADE IN HIGH
For the first time in history an au-
tomobile has ascended the steep in-
cline of Klausen Pass in Switzerland.
The feat had never been accomplish-
ed says L. J. McCracken manager
of the Willys-Overland-Pacific com-
pany until John Ogroats drove a
Willys-Knight six over the treacher-
ous course without changing to a low-
er gear.
liveries being made to purchasers as
fast as cars are received.
Auburn’s shipments for the first two
months of this year exceed the same
period last year by better than 400
per cent for the first five months of
last year.
Every effort is being made to step
up production during the months of
March April and May to take care
of dealer demands and it is practically
certain that more cars will be shipped
by Auburn in the first five months
of this year than in the entire year of
1025.
a
KING GEORGE USES
KNIGHT MOTOR CAR
After 14 years in the service of
King George of England a Daimler-
Knight car is being displayed in this
country finder the auspices of Willys.
Overland Inc. according to L. J
McCracken manager of the Willys-
Overland-Pacific company. When
King George gave up the car he imme-
diately ordered another with the same
type motor.
SUNDAY MARCH 28 1926.
OAKLAND DEALERS
SHOW BIG INCREASE
The increase in the dealer organi-
zation of the Oakland Moto Car com-
pany has been as pronounced during the
last 12 months as the sale of the Oak-
land six and the Pontiac six the new
car produced and distriuted as a com-
panion o the Oakland six.
Since March 6 1925 the dealer or-
ganization bos been increased practi-
cally 109 per cent. The increase bus
been particularly noticeable aims’ Au-
gust 1. 1925 when the new Oakland
six was introduced SOO new dealers
having been signed up since that time.
An average of about 35 new dealers a
week has been maintained since Janu-
ary 1. These dealers are in addition
to the resident salesmen and service
station agreements.
The tremendous sales o." the new
Oakland six. together with the attrac-
tiveness of the Oakland-Pontiac double
franchise have been mainly response
bin for the growth of the dealer or-
ganization.
DODGE AOTO MEN
VISIT TERRITORY
George Wroteu of Wrotvti-Hn.idiey
Motor Company -aecomp.nniel by
George Chamberlain district repre-
sentative for Dodge Brothers prot-
uets returned from a trip to Gon-
zales and Seguin last week. Th".v
visited the Dodge dealers in that ter-
ritory.
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San Antonio Sunday Light (San Antonio, Tex.), Vol. 46, No. 69, Ed. 1 Sunday, March 28, 1926, newspaper, March 28, 1926; San Antonio, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1631548/m1/42/: accessed May 25, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; .