San Antonio Sunday Light (San Antonio, Tex.), Vol. 46, No. 69, Ed. 1 Sunday, March 28, 1926 Page: 46 of 92
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8
AUTO INDUSTRY
Tsmm
URGEST
L «aeaa»>
i ■ ■■■
L Nation’s Investment in Cars
Now Exceeds Crop
Value.
It costs the populatiou of the United
States $14O0o.0oO<)00 a year to in-
dolgc its preference for rubber-tired
•elf-propelled vehicles it was report-
ed today by the Bureau of Industrial
Technology.
Thia stupendous figure was attained
as the result of a survey of data ac-
cumulated by th< bureau by the Na-
tional Automobile Chamber of Com-
anrrce. by the Motors and Accessories
Manufacturers' Association by asso-
eraeicns of tire producers insurance
cotjpanies. labor organizations gaso-
Ruia and oil distributors.
EXCEEDS FARMING.
•The survey reveals that the auto-
■tolive industry has firmly established
Itself as the leading industry in the
United States. The nation's annual re-
tail investment in automobiles is great-
er than the total value of our farm
tropr. It is more than twice as great
*s our total annual investment in the
•onstrnction of new buildings.
-“Production of automobiles now
•totted* at the rate of 4.000.000 a
Fehr." the Bureau of Industrial Tech-
*oiogy reports. “The average retail
•■hie. with accessorise is $lOOO per j
tar. Not all of this represents Ameri-
han investment however for the value
erf automobiles we export in a year
las mounted to $250000000.’’
90.000.000 CARS.
The last annual registration of au-
tomobiles was approximately 20000.-
•00. The Bureau of Industrial Tech-
nology concludes that it costs the
average automobile owner somewhat
•Ter $7OO a year to own and operate
Ma car. But if each man woman aud
cbHd in rhe nation wonld help pay the
MH. the annual pro rata assessment
would be $ll7.
To demonstrate “where the automo-
bile dollar goes." the Bureau made
public the following table representing
the annual national expenditure on
investment and upkeep:
Cost of cars accessor-
ies $ 3750000000
Insurance 300000000
Upkeep repairs 2.000000000
Depreciation 2.500000000
Tires 618000.000
Garaging * 900000000
Interest erf Investment 500000000
Gasoline 1.200000.000
Drivers' <gcs 1.600.000.0U0
Oil 300.000.000
Taxes 625.000.000
Total $14293000000
TRAFFIC PROBLEMS
“Hie development of this great in-
.dustry has brought correspondingly
■o>i»rtant traffic problems" the bu-
reau report*. ■ "Every city is grap-
“YesJ’mGoingHometoLunchToday’
% 7
’ Main-McCullough
Leaves Travis Park at 11:85 11:55 12:15
12:35 12:55 and arrives at end of line in
fifteen minutes. Ride the bus home to lunch
and have an extra thirty minutes to romp
with the kiddies.
South San Antonio
Leaves Main Plaza at 11:15 12:15 and
1:15. To city limits in 18 minutes and all
the way to South San Antonio in 30 minutes.
Roosevelt
Leaves Navarro and Market at 11:45
12:15 12:45 and arrives at Hansford Street
in fifteen minutes. Enjoy the noon day
lunch with your family.
Ft. Sam Houston
Leaves Alamo Plaza at 11:40 12:00
12:20 12:40 1:00 and arrives at entrance
to Army Post in fifteen minutes. You too
have a splendid noon-day service.
EAT YOUR NOON LUNCH AT HOME
San Antonio Public Service Company
Chrysler Helps Entertain S. A.
Siamese Twins on Boston Visit
When on * visit recently to Boston. Daisy and Violet Hilton. San Antonio Siamese Twins enjoyed the use of
a Chrysler 70 sedan placed at their disposal by the C. E. Fay Company and according to all reports spent many en-
joyable hours visiting the historical old landmarks for which Boston and its suburbs are so well noted. These two
girls 16 years of age were born in England and were left motherless and fatherless when less than a year old.
This resulted in their adoption by an uncle residing in San Antonio Texas in which city they have since lived
received their schooling and made a host of young friends.
pling with parking plans designed to
relieve street and highway congestion
and eliminate accidents. The widen-
ing of thoroughfares the establishment
of public garages aud parking spaces
snd the introduction of signal towers
are among the means being employed.
"Various local rules and regula-
tions have been put into effect many
of which have been so ineffectual as
to bring forth much humorous com-
ment. One of these bits of comedy
relief is the famous set of parking
regulations suggested by Harry Dan-
iel to the effect that only blue-eyed
drivers should be permitted to park
in the mornings and only black-eyed
drivers in the afternoons.
“ 'lf a blue-eyed driver gets s black
eye before 1 p. m. he should have
the privilege of coming back in the
afternoon for another one' accord-
ing to Mr. Daniel and ‘any driver who
gets a pair of black and blue eyes
in the regular discharge of his duties
bat the right to park some place else
the next time.'
ROAD BUILDING.
"One of the countless direct results
of the great development of the ««■
tomobile industry is the enormous
road-building program now in prog-
ress in this country calling for the
expenditure of about $1000000000
a year to say nothing of the enorm-
ous upbuilding of all suburban com-
munities.
“In many American cities suburban
construction is larger than in the
urban district itself. This develop-
ment is looked upon as the direct re-
sult of the automobile and makes this
invention probably the most important
factor both from an economic ana
social standpoint in modern life."
WOMEN INVADING AUTO
DISTRIBUTION FIELD
The old adage that “A Woman's
Place Is in the Home" has apparent-
ly been disprove!) so often that only
the outstanding activities of the fa r
sex in the world of business now re-
ceive mention in the daily news col-
umns.
However out in lowa where men
are pien and women boost for good
roads there arg a couple of young
ladies modest withal who have male
an exceptional mark in the realm usu-
ally dominated by the male sex. In
other words these two girls are auto-
mobile dealers.
WEAR OVERALLS.
Five years ago a woman as pro-
prietor of an automobile establish
ment would have been sneered at let
alone two young ladies in such a busi-
ness but the Misses Margaret Neil
and Ruth Stockwell have figurative.y
speaking donned the greasy overalls
and made an outstanding success of
this business which usually boasts
only men representatives.
The Misses Neil and Stockwell arc
proprietors and owners of the Neil
& Stockwell Motor Company. Willys-
Overland dealers in Slarsballtown
lowa. Their place of business whin!)
occupies two floors of an up-to-date
building includes sales general rr-
pairing and day and night service an 1
storage. That two young women
Main-Belknap
Leaves Travis Park at 11:25 11:45 12:05
12:25 12:45 and arrives at end of line in
fifteen minutes. You can save time and
money by leaving your car at home.
Harlandale
Leaves Main Plaza at 11:40. 12:00 12:20
12:40 and arrives at end of line in twenty
minutes. It is not necessary to bring a
lunch or eat in town when you can go home
in approximately twenty minutes.
Woodlawn
Leaves terminal at Travis Park at 11:40
12:00 12:20 12:40 and arrives at Cala-
veras Street in twenty minutes. This fast
service makes it possible for you to go home
to lunch.
Cincinnati
You do not have to notify us in advance.
Just step over to Travis Park at 11:45
12:15 or 12:45 and there will be a bus
there which will take you home to lunch.
THE SAN ANTONIO LIGHT.
should enter so actively the automo-
bile business would seem rather un-
usual in many places but in Mar-
shalltown they are accepted on the
same basis as the opposite sex ace
members of the local automotive asso-
ciation. insist on adopting the most
improved sales and service methods
and otherwise conduct a model sales
and service business.
7.EAL MECHANIC.
Both Misses Neil and Stockwell were
familiar with the intricacies of an
automobile long before they entered
the retail end of the business. Spark
plugs cam shafts and bearings the
very vitals of the automobiles pre-
sented no enigmas to these young
women who were seeking some field
outside that of housework in which
to make their way.
Miss Neil is an adept in every me-
i-hanieal feature of an automobile.
Equal to any mechanical emergency
this young lady has on numerous oc-
casions completely torn down and built
up various types of engines merely to
become familiar with the various parts
and their methods of operations. Miss
Neil has several coast-to-coast trips
to her credit being one of the first
women to make such a trip and on one
occasion such a tour totaled more than
30000 miles before she finally parked
her car back home.
STANDARDIZE BUS
SPACE JUC.C. PLAN
Opposing restrictions which would
cramp the space in motor busses ami
seeking national standardization of
bus specifications the motor truck
members of the National Automobile
Chamber of Commerce at their recent
meeting voted to name a committee
to call together all parties inter-
ested.
Matters have been brought to n
head by proposed action in a num-
ber of states which would require
different types of construction for
each state.
George H. Seragg of Mack Trucks.
Inc. reporting to the meeting on the
situation pointed out that Massa-
chusetts proposes shortening the
length of busses. North Carolina
aud Florida now require six inches:
less width than other states and Con-
necticut demands special destination
sign lights.
BROWNSVILLE CAR
DEALER VISITS S. A.
Torn Stephenson of the Hollins Mo-
tor Company of Brownsville visited
the Olds Motor Works San Antonio
office during the past week to get an
Oldsmobile De Luxe sedan states C.
Scott Thomas of the branch.
HUPMOBILE MAKES
HIT WITH NEW OWNER
A Hupmobile Six sedan was deliv-
ered to H. J. Powell during the past
week. He recently purchased the car
from the Citizens Auto company. Mr.
Powell praises the new Hupmobile Six
for its performance and beauty.
MOON
603 per cent in six years
That is the record of Moon advance-
ment. A notable increase—even in
a record-breaking industry. 42050
cars were shipped during this period
valued at $52166350.37. 5O urrcc "
ords show over 40000 Moons on
the road today. And of course this
list is far from complete. No won-
der Moon’s re-sale standing is high.
5 Incidentally this tremendous ex-
pansion has developed a surplus of
factory and service facilities for the
benefit |of the dealers and owners
that insures Moon’s stability for
years to come. 5 Such a record could
MOON MOTOR CAR COMPANY * ' ST. LOUIS • • U. S. A.
EMBIaETON MOTOR CQ
NAVARRO AT OAKLAND
CROCKETT 6467
DISTRIBUTORS OF MOON AND DIANA CARS
WILLYS PLACES NEW “70”
ON AMERICAN MARKET
Climaxing more thou 18 years of
fine motor car building the advent
of the new Willys-Knight six "Seven-
ty” marks the fruition of years and
years of planning by President John
N. Willys and engineers of Willys-
Overland Ine. says the San Antonio
Overland company.
Ever since the Knight sleeve valve
engine was introduced to Americans
Willys-Overland’s one great ambition
has been to build a six-cylin-
der automobile of moderate price
that would establish a new stan-
dardin the industry. The immediate
success of the new "Seventy" follow-
ing its initial appearance at the New
York Show in January is eloquent
testimony to the accomplishment of
this desire by its creators and manu-
facturers.
A PERFORMING CAR.
The Willys-Knight Six “70” is es-
sentially a performing car. That was
the purpose in its design ami con-
struction plus the fact that Willys-
Overland was able to build a high
quality automobile combining comfort
and long wear with a sleeve valve en-
gine that would sell at a moderate
price.
Engineering tests on the new car at
Cove Mountain Md. proved that the
performance of the new "Seventy” is
surpassed by no other American-built
car of corresponding price or type
and these tests included acceleration
economy and hill-climbing. In a 2500-
mile trip into Canada two of the new
"Seventies” averaged 18 miles to the
gallon of gasoline while a recent trip
through a New York snowstorm of 218
I miles established a gasoline mileage
mark of 19 miles to the gallon.
In performamv the new “Seventy”
was thoroughly tested from every me-
ehanical angle for months preceding
its introduction. Experienced drivers
took these new- sleeve-valve aixes
through gruelling tests to determine
its ability to stand the punishment of
engineering tests. Accurate charts
were kept of the “Seventy's” perform-
ance. On Cove Mountain a “Seventy”
carrying 1037 pounds of load started
at the bottom of this tortuous grade at
a speed of 30 miles an hour and round-
ed the top at 26 miles i>er hour despite
the sharp turns on the climb aud the
continually stiff ascent.
To determine the speed aud hill
climbing possibilities of this car a lone
driver took off from standing start
at the foot of the mountain and dnshed
over the top at 37 mil<w an hour.
THE CLIMAX.
In acceleration tests alone the rec-
ord charts showed that the new “Sev-
enty” accelerates from 0 to 25 miles
an hour in 7.5 seconds; to 35 miles an
hour in 9.7 seconds; and to 3D miles
an hour in 25 seconds. Despite the
fact that the new sleeve valve six has
a small piston displacement with a
bore of only 2 15-16 inches and a 4 3-8
inch stroke the car develops 53 horse-
power and is capable of 65 miles on
hour.
The climax then of Willys-Overland
plana in building the new “Seventy"
comes in the fact that with a smiill
engine displacement the new car de-
velops a steadily increasing power de-
livery up to its maximum speed. The
be made only by a superior car. The
answer is Moon’s twenty year policy
of building up to custom-built qual-
ity—and in the last six years partic-
ularly—of making its distinctive
character still more attractive by an
outstanding low price for such
quality. 5 These are all sound rea-
sons why Moon is a good car to
own. Look into this Moon own-
er-satisfaction. And above all
get behind the wheel of a Moon
on a good stretch of road. Then
you’ll have the complete story—as no
one else but the car itself can tell it
SUNDAY MARCH 28 1928.
HR UNLOADS '
SHIPMENTOF FLINTS
This week the Orsiuger Flint com-
pany unloaded a shipment of Fliut
60 sedans. This beautiful model
comes equipped with all of the latest
engineering devices for prolonging the
life of the motor. Seven main bear-
ings are used and the engine is
eq nipped with air eleaner gaseahi-
tor aud purolator. The dash of the
Flint HO is a work of art. The in-
struments arc in n single cluster and
enclosed under plate glass. Instead
of the moto-metcr the car is equipped
with a Fahrenheit thermometer which
registers the temperature on the
dash.
TAXATION GAINS AS
BUSINESS PROBLEM
NEW ORLEANS March 27.—
Some of the more important problems
now confronting American business
include taxation. the tariff foreign
competition in the United States
monopolies' and consolidations the
stock market credit nud financial
problems rapid growth iu installment
sales methods and certain popular fal-
lacies that exist regarding banks an-1
banking operations according to Rich-
ard S. Hawes vice president of tho
First National Bank of St. Louis in
his address on the general business
situation of the country before the
eleventh annual meeting of the South-
ern Pine Association here today.
One of the greatest dangers fac-
ing the country he said lies in pay-
ing too much attention to reduction
in federal taxes and not enough at-
tention to the gradual increase taking
place in state and local taxes.
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San Antonio Sunday Light (San Antonio, Tex.), Vol. 46, No. 69, Ed. 1 Sunday, March 28, 1926, newspaper, March 28, 1926; San Antonio, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1631548/m1/46/: accessed May 25, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; .