San Antonio Sunday Light (San Antonio, Tex.), Vol. 46, No. 69, Ed. 1 Sunday, March 28, 1926 Page: 40 of 92
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2
EXPORTS 11
REACH TOTAL
OFMILLION
’ a *
Country’s Great Prosperity
Revealed in Phenomena!
Vehicle Sales.
Predicting nn autom-bilc produc-
' sion In 19-9 of 4.300.0<i<i ard stating
that the greatest years o' growth have
not yet been realized hr ’he motor in-
doatry. Alfred Reeves general mana-
ger of th' National Automobile Cham-
ber of Comm ree recommended the
automobile business ns place for young
men In addressing the opening session
of the Automobile Belling Course of [
the West Side Y. M C. A.. New York
City last week.
‘The demand is for high grade'
men" said Mr. Reeves. “Automobile
companies in the present day are biz
enterprises and they need able person-
nel. The business itself is on a grow- i
ing basis. There are vast opportune
tiea for those who can measure up to
the jobs available.
COUNTRY PROSPEROUS.
‘•There is every indication that pro-
duction this year will be equal to last
or abont 4300.000. The country is
prosperous. There are 20.000.000
vehicles in use. and that means 20.-
000.000 prospects for the next few
yean three or four million of whom
will be in the market this year.
‘‘l look tn gee 25.000.000 cars and
trucks on our highways within a few
years. Of these probably 5.000.000
will be buses and other commercial
vehicles. The bus. business is grow-
ing very rapidly. It will be a solu-
tion of many of onr metropolitan traf-
fic difficulties.
•Today there are several thousand 1
motor buses owned by traction eon- 1
corns and more and more we shall
find rnb^r tired vehicles carrying the
traveling public except for certain sp»- 1
cialized types of service such as the I
New York subway.
SOLVE PROBLEMS.
T am an optimist with regard to
the relief of city congestion. It seems (
probable that we are now at the peak ।
of this difficulty. Al) over the coun-
try new boulevards and similar de- '
velopments are being pushed forward
in cities which have had the same f
downtown streets for fifty years.
"We are just waking up to the ]
needs and possibilities of motor trans-
rrrt There will be more parking t
aarages in downtown centers and bet j
ter traffic control as we understand
the problem more clearly.
“Furthermore there will be nn in-
creasing trend toward suburban life.
This will mean increased motor traffic
in the residential centers and a further «
building up of commuter traffic for I
rhe railroads. t
FOREIGN DEMAND.
"A strengthemng factor in the mo- (
tor business is the rapid growth in a
foreign demand. Exports amounted
to 550.000 vehicles in 1925. an in-
crease of 44 per cent over the year be- j
fore. Within three years this trade t
will reach 1.000.000 cars and trucks _
annually.
“From the earliest days of the auto-
mobile business there have always
been casual observers who wondered
how so many motor vehicles could be
sold. To those well informed on the
•industry and on human nature the
answer is simple. People want to t
travel. They roust travel in their i
business and they want to travel for <
recreation. Motor transport is a ma- •
jor industry supplying thia demand. 1
“Aside from the replacement market I
in this country there are still enorm- 1
<>us selling op]K>rtunities among fami- '
lies not yet owning cars and the mar I
ket in countries beyond our borders is
just beginning to open up."
just oegiumng io open up. '
NEW MOON-DIANA
MODEL SCHEDULED J
FOR SUMMER OUTPUT
•A great many minors have come
into the Moon factory re^vntly in
regard to a new type of car which
Moon is preparing to put on the mar-
ket." Mid Stewart MarDonaid. presi- i
dent of th* Muon Motor Car company.
“In th<- first phu-p the <ir will not ]
'he brought out until early in the gum- i
mar instead of early spring an 1
firet reported. In the aecund place (
it will he an entirely different type (
of car than the present Moon Six 1 1
Serie* *A.’ "
The new six to be launched bv I
♦he Moon Motor Car company is al
fighter car of shorter wheel-bane and
while it will be built with all the in
dividual characteristics of high class I
luxury and performance that rhurae-
i»*r z» '
be a car considerably lower in price ;
•nd built to meet competition in the
class. It will not be known {
by the name Moot* and will have ar 1
entire!.’ ne.v radiator of different line*
and contour and will bear nn entirely
differn? iii'Dw just as Diana the)
light eight tyj»c manufactured by th*
Moon Motor Cur company has no
c<mn<^.*ti<ui either in physical appear- 1
unco or mechanical construction with I
the present Mt>»n Six.
Then is no intention of abandon
ing the present Moon Six which is noi\
in Its fourth >eu.wcn of extraordinary
fUerrt* bos l»eeii yur of tin* 1
main reason* for the tremendous iu- .
< ren.-w in business of the Moon com-
pan • . .
instance the M<*on production lae: •
year imludiug the Moon and Diana!
line inureHMsl in volume 30 9 1<» per
w a nt ns against nn average of 13 9*lo |
per cent increase for tb‘- entire in
dpstvy
SIGHTSEERS USE
1500 MOTOR BUSES
Of the GO.UAKI motor busses opera I
ng in the United States. 31.000 arc
rua by 0744 indejicudcnt bus coin-
paaiyS) 3250 by electric railways.
hr 20000 by public wbuuls.
1400 by right-arcing companim 2UOO
in fndiißtnn! use and 260 by steam
railroad terminals. If k '*timao*d
it a I the*- biww carry 1.000 UOUOte i
lOmnid* annually.
Harry Milburn; Racer Attributes
Much of Success to Proper Oil
Harry T. Milburn. Fort Worth racer in his Duescnberg Special one of the winners in San Antonio s last
automobile race. Mr. Milburn attributes much of the fine performance of his car to Castorblend oil which he
says fives the utmost in lubrication at all speeds.
cur's utility
FEATURE DF
INDUSTRY
In a spring season when vari-color
taint jobs and similar details of finish
lave received much mention one im-
portant producer of care has an-
lounced a re-emphasized program of
implicit? and standard value: This
s the Hudson Motor Car company
rhich is outspoken in its opinion that
notor buyers are still primarily inter-
sted in reliability all-around utility
ind economy in first cost and opera-
ion says A. D. Yule of the Travia
Automobile company San Antonio
lealers.
The company has expressed its firm
aith in this program in a message to
its distributors and dealers which
eads as follows: “A man attending
h< automobile shows last winter or
eading comments on them might have
een pardoned for thinking that nickel
late and bright colors were the out-
tanding features of the year.
SOUND VALUES.
“Such may be the opinion indeed
f certain factors in the industry but
ot of Hudson-Esaex. The selling plan
or Hudson-Essex again is based on
ound and substantial values at rock-
ottom prices—the supplying of use-
ul and satisfactory transportation
t the most favorable prices offered.
‘‘Now is Hudson-Essex right? Well
-at the New York show with al! the
lew Yorker’s love of display and in-
ividuality. Hudson-Essex displayed
imply four standard cars—not even
hassis. Yet sales—to New Yorkers
-were far greater than ever before
ihows and sales elsewhere tell the
ame story.
BUILDING EFFECT.
“In the history of the industry
here have been many instances where
t ha* been sought to evade the issues
if value and utility by the featuring
if colors trims or mechanical specialt-
ies ; such plans have been able to
rapport small businesses but never
arge and growing ones. They attract
looker' interest rather than a genuine
luying impulse.”
On its new at-your-door selling plan
he company Says: “Frankness and
under have a confidence-building of-
ect almost impossible to over-estim-
fe. That is the strength of your a. y.
I. prices. The price you quote is the
irice you mean—and the price which
neeta the interest of your buyer. That
rives you a big moral start with him.
VALLEY BUS LINE
OWNER BUYS WILLYS
George ('lark of Anderson Clark
ilotor Company of La Feria. was an-
■ther visitor to the San Antonio Over-
and company. He was here to get
i Willys-Knight seven-passenger sedan
o be delivered to a customer in that
listrict who will use it on an inter-
■ity bus line in the lower Rio Grande
f alley.
Satisfied
Customers!
Your neighbor or probably a friend
of yours is a customer of ours. We ser-
vice his car —gas oils accessories re-
pair work and everything that goes to
make his car look and run so well.
Ask your friend if he is not satisfied.
100 to 1 tiie answer will be YES.
Why not let us render that same sat-
isfying service to you?
Gene Roth & Co.
“Everything for the Automobile.”
MASON “HYLASTIC” TIRES AND TUBES
103 San Pedro Ave. Crockett 66
ntm.m
inbyphoduct
BUSINESS
Aside from being the world's great-
est manufacturer of motor vehicles
the Ford Motor company last year in
its By-Products Division handled a
volume of business equal to that of
many of tho country’s larger enter-
prises. This division virtually a side
line with the company reported a to-
tal business of more than 811000000
for 1925.
A significant feature of the sales re-
port just made public is the fact that
more than $4000000 was realized by
the conversion of waste into some val-
uable product.
CAPACITY OUTPUT.
Production of Ford products has
grown to such huge proportions that
in order to insure uninterrupted sup-
ply the company has taken control
over many of its primary necessities. ;
This has led to the development o f
what might be termed related indus-
tries in which coal and iron ore are
mined timber is cut glass steel and
other items are manufactured. The
maximum economy of operation de-
mands capacity production and inas-
much as the requirements of the com-
pany do not equal the capacity out-
put of these related industries the sur-
plus as well as sizes of materials not
adapted to Ford production are sold.
Economies which to a smaller manu-
facturer might appear too slight to
justify an extensive development loom
so great in the Ford Motor company
production system as to make practi
cal and profitable the establishment of
“industries within an industry” for
the salvaging of what would otherwise
represent an economic loss.
CHEMICALS PRODUCED.
The most valuable item of by-prod-
ucts from the standpoint of reclama-
tion was chemicals which brought a
return of $1939776. A part of these
were salvaged from scrap wood at
the Iron Mountain distillation plant
and the others from coal at the River
Rouge coking ovens. Charcoal worth
$206446. was also reclaimed from
scrap wood. Other items on the list
of salvage include cement made from
blast furnace slag and various scrap
metals.
Surplus coal from Ford owned mines
sold in the open market returned a
total of $2719881 representing ap-
proximately half of the production of
the company's holdings. On the part
used within the industry about half.
I coating approximately $5 per ton de-
| livered at the River Rouge was con-
verted into by-products worth $l2. In
asmuch as Ford glass plants at pres
! ent produce considerably more than
! the company's requirements in certair
I sizes of glass a high-grade of plate
glass in sizes both larger and smaller
I than those used in Ford car manufac
। ture as well as scrap glass finds a
I ready market.
EUGENE BONHAM
BUYS NEW PACKARD
Among the cars delivered by the
Citizens Auto company during the past
week was a Packard Single Six five-
passenger sedan. This car was pur-
chased by Eugene Bonham recently.
Now Chrysler“sB”Gi\>es-You
this Superb performance
At New lower PRidls^
Chrysler reduced delivered prices
give buyers immediately the
benefit of the new lower tax rate.
Price for price—more emphati- lieve you will appreciate its
cally today than ever—Chrysler ability to give you the satisfying
“58” gives the utmost in me- economy of 25 miles to the
chanical performance economy gallon of gasoline.
and dependability riding com- And h better
fort dnvmg ease and charm of understand the prefer .
appearand** ence f or t Chrysler "5 8” when
Its effortless speed ability carries you know that its new lower
you mile after mile at 58 miles prices give you the identical
an hour if you -wish in quiet. performance identical quality
vibrationless comfort. and unmatched beauty which
Its wealth of power whisks you have a ! wa X s P la “^ k above
through traffic tangles from 5 comparison m its field.
to 25 miles in"B seconds. We are eager to prove by per-
sonal demonstration the scores
Its nicety of appointment and o f q Ua ijfy advantages which at
workmanship betokens preci- new e l ectr ifyi n g l ow price
sion manufacture of the highest of » 845> make Chrysler “58”
or ^ er * the supreme motor car value
As much as anything we be- of today.
Guarantee Motor Car Company
J. F. HAGAN Owner
Navarro at Augusta Phone Crockett 650
CHRYSLER
“58”
IHE SAN AN 1 ONIO LIGHT.
OPTIMISM KEYNOTE
OF AUTOJNDUSTRY
By CARL W. BURST
The first month of 1926 has made
a very satisfactory showing and com-
pares favorably with the volume of
business done during the same month
last year and all reports and indica-
tions reflect nice business activities
and splendid prospects for the imme-
diate future.
The volume of trade according to
reports from the industry are good
and generally very optimistic with
excellent prospects ahead for at least
the next six months.
Advance orders we are receiving
give promise of another good year
which is a good sign that the dealers
inventory is low and considering thn'
car sales last year were running ap-
proximately uniformly with produc-
tion. leaves the industry in a very
stable and healthy condition.
These conditions along with the ex-
perience of the past few years have
convinced many far-seeing executives
that present prosperous conditions are
largely due to the sound price policies
which have been pursued still furth-
er assurance to safeguard the pros-
pective purchaser and dealer is con-
stantly rising material price such as
tires steel etc. and quite a few
manufacturers have already sounded
the alarm to their dealers the out-
come of these rising material costs
may cause them to advance prices in
the very near future.
Moon’s policy has been to give th“
consumer increasing value nt lower
prices. The unusual effect of this
policy has been that while Moon an.l
Diana cars were selling at their low-
est levels profits in 1925 because of
good management have never been
larger and the return on investments
were much larger than realized in
previous years.
J. N. WILLYS GUEST
OF CUBA’S PRESIDENT
John N. Willys president of tbs
Willys-Overland company will be the
guest of President Machndo at the Cu-
ban Road Congress according to the
San Antonio Overland company.
Mr. Willys who b chairman of the
Foreign Trades Committee of the Na-
tional Automobile Chamber of Com-
merce. is accompanied on his Cuban
visit by R. D. Chapin chairman of
the board of HudAn-Essex Motor Car
company; A. J. Brosseau president
of the Mack Truck company; A. R.
Erskine president of the Studebaker
corporation; Alfred L. Reeves mana-
ger of the National Automobile Cham-
ber of Commerce and George Bauer
secretary.
Very optimistic over the Willys-
Overland prospects for this year Mr.
Willys stated that orders for the new
model “70” Willys-Knight six in its
first month exceed those ever received
tirst montu exceeu rnose ever rccei.™
AUBURN DECLARES
EXTRA DIVIDEND
At a directors meeting held last
week the directors of the Auburn
Automobile company declared the reg.
ular 75c quarterly dividend on the
common stock of the company and an
extra dividend of $1 payable April Ist
to stock of record March 25th.
E. L. Cord President of the com-
pany stated that the directors had
decided upon this extra dividend be-
cause of the fact that nearly the full
year's regular dividend was earned in
the first two months of the year and
they felt that they were justified in
dispersing this extra dividend to the
stockholders in view of the exception-
ally good outlook for the year 1926.
in the same length of time for any
new Willys-Overland mode!. “The
usual delays in materials accompany-
ing the production of a now model
have attended the introduction of the
new “70 aix” said Mr. Willys “and
of course we nre impatient to increase
production more rapidly; but we arc
ahead of last year in retail deliveries
and much ahead in sales.”
Asked about last week's sharp re-
action in the stock market Mr. Willys
said “This is simply an adjustment
which was certain to come because
the public had carried prices too high.
I believe business will be better now
that the water is over the dam and the
threat of this break is over. The way
Willys-Overland stock acted in the
face of tho tremendous tumble in
prices is a good reflection of the
strength of Willys-Ovorland’s posi-
tion in publie esteem. It looks to me
like a great year.”
BEES BIG INCREASE
IN 1926 SHIPMENTS
Production figures issued by the
Continental Motors Corporation for
the first quarter of its current fiscal
year show nn increase in motor ship-
ments of 77 per cent over the same
period last year.
“The very healthy increase In our
shipments for the first quarter of
the present fiscal year over the
same period last year is very en-
couraging'’ said W. R. Angell execu-
tive vice president of the company
“and shows that those who anticipat-
ed material increases in automobile
production were correct in their be-
liefs. Our schedules for March and
April call for a continuing increase
over the same period Inst year.
CHRYSLER 58 '— Touring Car $845; Road-
ster Special $890; Club Coupe $895; Coach
$935; Sedan $995 Disc wheels optional. Hy-
draulic Jour-wheel brakes at slight extra cost.
CHRYSLER "70 —Phaeton $1395 Coach.
$1445 Roadster $1625; Sedan $1695; Royal
Coupe $1795; Brougham $1865 Royal Sedan
$1995 Crown Sedan $2095 Disc wheels
optional.
CHRYSLER IMPERIAL’"BO”— Phaeton
$2645 Roadster (wire wheels standard equipment;
wood wheels optional) $2885; Coupe four-pas-
senger $3195; Sedan five-passenger $3395 Se-
dan seven-passenger $3595; Sedan-limousine
$3695 A
All prices J o b. Detroit subject to current F^-
eral excise tax.'^
All models equipped with full balloon tires.
We are pleased to extend the convenience of
time-payments Ask about Chrysler’s attractive
plan Chrysler dealers and superior Chrysler
service everywhere.
All Chrysler models are protected against theft
by the redco patented car numbering system
exclusive with Chrysler which cannot be coun-
terfeited and cannot be altered or removed with-
out conclusive evidence of tampering
LUisi/AY* 1.-v.
SEES PROSPERITY r
FOR TIRE INDUSTRY
— ■■
“Everyone in the tire buaineM will
enjoy unusual prosperity this year."
says L. A. Brown president of the
Corduroy Tire Company who recently
motored from Grand Rapids to Los
Angeles. Mr. Brown’s Hudson sedan
was equipped with Corduroy balloon
in which the air pressure went down
only two pounds on the entire trip.
In discussing the outlook of the tire
business with tire dealers of the Pa-
cific coast he said “at least 4.00000'1
more tires will have to be built this
year to fill the demand. Another rea-
son is that during the past six
months due to the higher prices ot
tires motorists had their old t^res
repaired trying to squeeze every pos-
sible mile out of them. They'll soon
have to be replaced.
“This year the Corduroy tire fac-
tory plans to bnild more than $lO-
000000 worth of tires double the
amount turned out last year. Even
then we worked three full shifts to
capacity and had to turn down a mil-
lion dollars worth of orders.
“Dealers the country over have
prospered in a similar manner. When
we first manufactured the Cordurov .
tire dealer ordered a single tire at n
time. Today these same dealers are
buying in carload lots.
“We attributed our unusual success
to the aidewall protection feature in
corporated in every Corduroy tire
built. This feature gives the addition-
al rubber additional protection where '
tires are weakest—along side wall —
and acts as a bumper against curb
nnd rut bruises."
Chrysler “58" $»95
t. o. b. Detroit
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San Antonio Sunday Light (San Antonio, Tex.), Vol. 46, No. 69, Ed. 1 Sunday, March 28, 1926, newspaper, March 28, 1926; San Antonio, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1631548/m1/40/: accessed May 24, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; .