The Brand (Abilene, Tex.), Vol. 47, No. 22, Ed. 1, Friday, March 16, 1962 Page: 2 of 8
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"Greater love hath no man
Hnwn hi Iff fnr hie friends"
These are the words of-Christ as recorded in the Gospel
'according to John. May: -we for a few moments borrow
..tktge words and this thought from their original context
and give them a setting in West Texas. The place is a
relatively small city wherein is located a Baptist Uni-
" Versity. This school has enrollment in the neighborhood
v of. 1500 students apprpjimately 100 faculty members plus
the staff board of trustees and alumni. As we look more
closely at this university We see a touch of sadness a note
of unrest and perhaps a hint of insecurity. Noticing
this we look more closely. Then reminded of the words
of Christ we see the footprints of a man who has given
his all his life to an institution.
At about 9:50 Sunday evening March 11 President
Evan Allard Reiff died in a local hospital. Although he
had been the president of Hardin-Simmons University for
only 9 years he had the third longest tenure of any
president of this school and he had seen a great progress
' in the school he looked after. For some months per-
' 'haps even for some years Dr Reiff had been slicing
' 'off the years of his own life to give added years to a
school he loved so well.
' Without hesitating to devote his free time if he actu-
"ally had any; his vacations; his holidays; even his nights;
Dr. Reiff freely and liberaly sacrificed these to the better-.
i-ment of Hardin-Simmons. He thought nothing about
flying to a convention to speak on behalf of H-SU catch-
mg'the next plane back to Abilene getting home during
tfte early Jbours of the morning and then staying up to
i" prepare ah address either for the student body the next
3dajf.br for another engagement that might take him miles
;frm home 'and hbursirom the rest and relaxation his
""Body needed so badly. Yet Dr. Reiff did not want to
think of himself or his personal needs. For Dr. Reiff
&MM- fiartfin-Simmons .. University first then other
necessities of life second. This was his philosophy of
Mftt? fit 'sense" and this is what he practiced.
4 And hi wprk was not done in vain. Nor did he live in
ivain by any means; Hardin-Simmons University as a
physical plant bears evidence of the fniit of Dr. Reiff s
'labbrs.'"' $he4 yalue of- the plant itself has climbed from
. $6 million to oyer $11 million'' in the past nine years.
The brick and mortar .of construction the tears of happi-
na interni ingled with the tears of sadness; the memories
jof those big events coupled with those "little things"
all these reflect the devotion the interest and the con-
cern for an improved H-SU that was so evident in the
life of president' Iteiff? The material assets- do not stand
alone in the parade of progress during the past nine
years. Equally evident to those immediately associated
With Hardin-Siinmons and perhaps -not so evident but
equally important to those who are hot so closely as-
sociated 'with the school) are such factors as the increase
in enrollment from a little over 1300 in 1953 to over 1700
in 1961. ' The endowment prpgram has been oh a steady
increase under the leadership of President Reiff. No
President Jjeifdid npt Jabprin vain. .
In the lasi visit the editor had with .the President Dr.
Reiff commented' that both
lncs wimttuiv Bea Dart oi
.express Athe5remendous love
for its stuaents""its. physical
y.. 'jJia . . - ;t-"f"..r -
and
v - ators on the camnuss after this semester but Hardm-
t'4 immoiiaUsititJjelon'gto'us and;eyen'thes;enew build-
L its stikdiarpTs. On one occasion he commented "Chris-
tian educati6nJshe..greatest
jhighyojj!;Mirt
as vou rMca ea
Mm' loaaT lftht of
rt.
' x'v . li-i- 'i'. ' "flir " i
.? " fPJV: mM!ES&
W .'.
Dr. Rirfff Bnt iwt have
child withthe exception of a savmgknpwlage of Christ
j and a' Christian hohie'" Y V ;. ' r v
Dr. Reiff alfhough-tecena!r(V&;Pe4
tainuted ttti &$mftAti$ umthafc'bpthered
o TaSffi tunprA
ed mmMpmoimziAJ'TeaUtym pardon 4$er
mentionfQi.a') personal reference 'biiiJ; itrelates ( .a xlear '.
picture JofMmain wear.pw
paying utJtiii tfeiijitfs last .$&
with Dr'JReiff; fliey wectiiu$sing'subje yfer 'close
to the eaw a"ubjict ;that pri Ileiff shared an inter-
est in wie&imookzdVAt the editor and in' his
had '&&'im-ffi dard$iiPt reveal
io jrv$M rmt&Mo. ' He looked' ahead. He
planned; afcift ' AM -hfr -goals were never reached ony
jteau7tiiei;r by death.' Yet that does
not meaapthewv cannot pick up where the President
toppecL ..;HhT y4i':puiaii Those'of us who remain
and ;'tho9lypuipl7'l liire several yftars yet
to come muely w can 'pick uhre Dr.' Rdfft shopped
iidwe.Vcn'iadi;thwe;goals;- '' ; v .
Y "Pxmkdeni -Reiff; haa j;lefr JjUrdin-Simmpws m Uhi-
versity. Yt lie wiU never leve Hardin-Simmona. Tig
idMli hf ha loatwfed the standatds he ha to ajad
triTtd to Intpr th studenta and faculty he ha lnou-
mmAi ttg tkm mm wMmm to the fact that VtvMmfc
ip
wmmmBBk mfttwJMffli HlllMll ItiffWIMWtf mWftrnw
'(' . r i. . ...v. Jf- . . v. -j
SFEAKINQ
than this that a man lay
of tKem would-be only vis-
usr woras -are anadeai
..J M i m
s . i - . . . m- t -
Dr. 'Rem-f elt-dfor HSU
plant its alumni" its ideals
thing a parent can offer liis
'" 'ill." 41'ii' I
:if fvftt "KM '-V
rechd all of his floals. He
it j
mimmjyMym x w&
M Ji ft ttft't. ."
h:v
By GAYLE MACHEN
It was Tueftday. This is the
campus. A top-notch society edi-
tor from the Chicago Daily
Tribune had arrived here to cover
the Spring Rush activities.
It was Friday night. She left.
Screaming and crying she let her
shredded notes fly from the win-
dow of the car as she sped toward
the airport. Rush had just been
too trying on her nerves. It was
hard for her to believe some of
the ridiculous antics she had seen
at the parties.
Alter picking up her scattered
notes and piecing them back to-
gether I discovered these startl-
ing fadts:
A frightened young " rushee
crept into the lobby of Blanche
Lange Hall to attend one of the
parties that had Jamaican decora-
tions. Just as the nervous little
co-ed walked into the room she
stepped on a coconut and went
sailing across the floor landing
in an active's lap. In her excite-
ment the active swallowed her
hors-d'oeuvre toothpick and aQl.
This caused her to jerk her arm
and throw her- punch into the face
of the club sponsor. Being quite
horrified the sponsor became
choked on the nuts she was eat-
ing. As she struggled to regain
her breath; she waved her anms
wildly and f struck the startled
newspaper lady on the head.
After the incident was over
the sopietjr editor was the only
one who suffered any after ef-
fects. Everyone else involved
thought the accident was quite
comical except the big society
lady who was "out cold" and had
to be taken from the scene on a
stretcher and revived. This
limited her "riote-taking" for that
party.
However the following day
Miss .KdUpiint our society edi-
tor had recovered and was off to
the next big rush party. The
theme of. thas event was South
Sea Island and -the room: was
decorated with fresh fruit and
tropical -trimmings.
Miss Killpint was quite eager
to fill her little notepad with
newsworthy events that took
place at the party! She was nice
ly greeted and escorted to the
.serving- line.". Just as she was
about to take her mass'of nunch
from the table she slapped on a.
banana peeling 'and fell into the
punch bowl. Now you may think
this' to be quite unusual usince
punch bowls aren't usuaUylarge.
enough for anyone to. fall into
but at this particular party a-very
larire kettle wae beins: used to
represent a. Cannibal's stewing
-L '.-t TCJ V.'11!-i V.-J. ' T
tpobjle fitting; into the overbed
caldron. . ' ?
J ince Mi Killpint had flunk
edf beginner's swfcnmjng twice it
wasbDvfo'uvth!at sheoicededhelp
fast pr'she'd.dcowiL Aftert'beinj
reecued byvDean Berkshire the
unconscious society ladv wis
-rusflied'fo the hospital for artifi
cial respiration. So once again
an unsucceaafud day drew to a
closj for? the' disheartened Mise
.Killoil '' f. v.
'Dd!HtWher'idWnSiind spirit
iMils:J:qlilpSt' waa'iewht
ktl.of -attiodineihe fcwl
ritfh'pwrty Thuridty. She .knew
kitformttion she neaded; since; this
was to be the final party? . '
Dacprationa for ms party coin-
cided with the theme "Around
the World" . ' ; J.
When ahe arrived1 at the .party
she rather expected . the whok
world to come tumbMnCidowh on
her nd it did. As aha was
waUdng acrosx the room .agiaat
slobe'tnat was haheinc!!from the
. cftflihtf . cania Crashlnl; down on
nr lieaa. uut to ner surpris tne
Kiuuc was junuc jk pmpta;inmviie
- wm vrr.r1 T - jvrr?r
of stmc rotuc xhusa r. wwna
i&idthath5r baTl
was'
Wswfs ?iWMrW' ' r "f WaWi
mm
to
Something to Hold to
ByBOlETHERIDGE
With tHe recent great influx of som who when asked to give hie
feminine beauty it was evident
that the powers of observation of
many were tAjtrply increased at
least among the members of the
make population oi the campus.
The power of observation is a
very valuable trait to possess. It
has not only been used by Har-
dhHSdmmons boys to get dates
with YWA girls but also by
Shakespeare to write plays. Actu-
ally the power of observation can
be very important. Unfortunately
however the ordinary Christians
cannot claim possession of the
power of observation or at least
not the power of spiritual obser-
vation. The spiritual needs of
others are all around us and yet
we are busily engaged in what
Halford Luccock calls a game of
spiritual "blindman's bluff." We
are like the policeman in one of
G. K. Chesterton's stories. They
were engaged in searching for a
criminal and ho one realized that
the criminal was right in front of
their eyes disguised as a post-
man. We Christians do a lot of
talking about winning the lost
and helping others yet we too
often are not even aware of who
needs our help and what kind of
help they need.
In Frances Ridley Havergal's
hymn "Take My Life arid Let It
Be" there is mentioned several
items to be given for the Lord's
use: hands feet lips practically
everything except the eyes. Yet
before our other gifts can be of
real value to the Lord we need
to offer our eyes too. We must
be aware of needs around us
before we can be used by the
Lord to help with these needs.
Luccock tells of an English
short-story writer WMam San-
take a ride in the toy rocketship
the club had set up so its guests
could feel they were actually tak-
ing a ride "around the world."
Hardly had she seated herself in
the spacecraft when it unex-
pectedly exploded.
However fate was again on her
side. The impact sent her hurling
toward tjhe ceiling but she man-
aged to grab some of the decora-
tions and was. momentarily sus-
pended until a rushee could be
placed beneath her to break her
fall.
Although she landed safely
Miss Killpint just couldn't seem
to regain her composure. The
snock was too much for her
neryesr-she just couldn't believe
that she was unhurt. But the
factor that actually led to her
nervous breakdown was due to
her womans nature she just
couldnlt wait to find out what
was going to happen next the
.suspense snapped her nerves.
So endfe the tale of Miss Kill-
pint revealing 'why the story of
H-SU's Spring Rush parties didn't
appear in
nv .vmvjagv uauy
ATuounev
5tyr M Irmti '
3S Pinin expressed in The Braridare those of the
Editor. or o the Writer of the article und not necessarily
those; pf the university administration. - .
'A .Weekly. College Newspaper published every Friday
'qS5SBSJ?fnSmi11 ?iin 0 PublicaUona faSSS
Simmons m theinterest of the Student Body of Hardin-Sim-mqnaUniyeraiir;
j . "-""
MEMBER ' '- ''
INTERCOLLEGIATE . PRJS98
t Member
Associated Collegiate Prew
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SUbscriDtibn PrioaV'SemestPP
?4? 1 . '- ' 1 Advertising
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Associate 'Editor
8!!!S!i!flffiS? tera
Entertainment "Writer-
Military : Writer.
ports WitorlI2E
Typistf - "A" n
Circulation Manager
tfivssvsttvre Sfsff sa - - .---
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recreation for the British "Whote
Who" put down simply "watch-
ing." This is what we Christians
need. Paul tells us "Look at what
is before your eyes. Let's each
pray that God will reveal to us
the spiritual needs about us and
then use us to alleviate these
needs.
Candidate Petitions
Deadline Saturday
Petitions for Student Senate
candidates must be returned by
noon Saturday Dennie Richard-
son Senate vice-president re-
minded potential candidates
He emphasized that petitions
may still be obtained in Mary
Frances Hall and urged other stu-
dents to join the political cam-
paign. The election will be held
March 28 after a political rally
March 26.
All candidates are to meet with
Richardson next Tuesday March
20 to draw for places on the bal-
lot and to discuss campaign pro-
cedures and rules.
Candidates are asked to submit
their campaign profiles to the
Brand office before Monday noon
so that they may appear in next
week's Brand.
In the March 28 elections stu-
dents will select a president vice-
president secretary business
manager three senior Senators
three junior Senators three
sophomore Senators and three
Senators-at-large.
President Reiff
(Continued from Page 1)
English atvEastern Baptist Theo-
logical Seminary in Philadelphia
Pa. from 1946 until 1950 and was
chairman of the College division
of the seminary his last two years.
He served as president of Sioux
Falls College for three years
prior to coming to H-SU.
Alumni Award
In 1960 Dr. Reiff was present-
ed an alumni achievement award
by Oklahoma Baptist University.
He served on the Education
Commission of the Southern Bap-
tist Convention from 1954-60 and
was its chairman in 1957-58. He
was chairman of the Southern
Association of Baptist Colleges
and Schools in 1960-61 chairman
of the Texas Baptist School Ad-
ministrators Association in
1961-62 and served two terms on
the executive committee of the
Texas Foundation of Voluntarily
Supported Schools.
' 'Surviving relatives include the
wife; one daughter Mrs. Nathan
Newman of Abilene; two sons
Fred Reiff and' John TJavid Reiff
both of Abilene; and a grandson .
Sidney Newman of Abilene.
" ' '
Ratoe nn ttiil
.$1.00
w wm muciv
UMary France Hall
"matter June 22 lil7 at tha
" Act of March 3 W7. .
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Anna young
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David Murrah
Bettye Huddleston
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The Brand (Abilene, Tex.), Vol. 47, No. 22, Ed. 1, Friday, March 16, 1962, newspaper, March 16, 1962; Abilene, Texas. (https://texashistory.unt.edu/ark:/67531/metapth98526/m1/2/: accessed May 22, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Hardin-Simmons University Library.