Bulletin of McMurry University, 2005-2006 Page: 52 of 164
159 p. ; 28 cm.View a full description of this book.
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
3371 Decision Sciences for Business (3-0)
Prerequisite: B A 3370. Survey and analysis of major
mathematics and statistical techniques useful in modern
business. (Spring)
4310 Investments (3-0) Prerequisite: B A 3370 and FIN 3340.
Introductory course concerned with theory and practice of
U.S. securities markets; characteristics and valuation of
stocks, bonds, options and various other investments.
(Spring)
4320 Advanced Seminar In Finance (3-0) Prerequisite: FIN 3340.
A continuation of Business Finance that employs the tools,
techniques, concepts and theories mastered in previous
courses. Cases will be analyzed by the student who will
determine the best method of finding and allocating capital
for the firm. (Fall)
4340 International Financial Markets (3-0) Prerequisite: FIN
3340. This course will stress the fact that we live in an
increasingly integrated world market, and will encourage the
student to be familiar with the international dimension of
business, both its substance and its subtleties. It will provide
the student with a working knowledge of Eurodollars,
Eurobonds, and interest rate swaps and their use. The
course will include international hedging tactics and
derivative securities. (Fall)
4X95 Independent Studies (variable credit) Prerequisite: Senior
standing and consent of the Dean. A study program
arranged between an advanced student and an instructor to
provide intensive study in a particular area of interest. The
course includes a definition of goals appropriate for the
advanced student, ways of attaining those goals, a schedule
for frequent consultation, and means of measuring progress.
(by arrangement)
XX99 Special Topics (variable credit) Prerequisite: Permission of
Instructor. A course study offered occasionally to groups of
students to broaden departmental curriculum, to meet
student demand, or to observe special events. May be
repeated for credit when topics vary. (by arrangement)
MANAGEMENT (MGMT)
3310 Principles Of Management (3-0) Prerequisite: None. First
course for students concentrating in management. Study of
management principles applicable to various legal forms of
organizations. Attention is given to the decision-making
process, planning, organizing, leadership, motivation and the
control process. (Fall, Spring)
3350 Entrepreneurship (3-0) Advanced elective for the
management concentration. The planning and operation of a
small business enterprise. This course will include site
location, financial aspects of starting a business, sources of
information and aid for the entrepreneur, common
management problems, and practical methods of controlling
expenses and building volume. Also cross-listed as BA
3350. (Spring)
3370 Operations Management (3-0) Prerequisites: B A 3370 or
equivalent statistics course and MGMT 3310. Required for
students concentrating in management. The study of
management as applied to the operations function. Selected
topics include: quality, capacity, facilities management,
project management, processing systems management.
The development of current quantitative techniques will
support the selected topics. (Fall)
3390 Human Resources Management (3-0) Prerequisites:
MGMT 3310. Required for students concentrating in
management. The study of topics include: staffing,
compensation, training, the legal environment, safety andhealth, and development of human resources. (Spring)
4310 Managing For Quality (3-0) Prerequisites: MGMT 3310 and
B A 3370 or equivalent statistics course. Required for
students concentrating in management. An in-depth study of
the major managerial philosophies and techniques of quality
with a special emphasis on continuous improvement
systems (TQM, CQI) Specific topics include quality design
and implementation in manufacturing, government, service
and academic organizations, economics of quality, human
resource management for quality and the technical system
including inspection and measurement, reliability and
statistical process control. (Spring)
4330 Organizational Behavior / Interpersonal Relations (3-0)
Prerequisites: MGMT 3310 or approval of instructor.
Required course in the management concentration. The
study of individuals, groups, and organizations in the work
environment, to include the structure, processes, and effects
of each upon each other. Also, interpersonal relationships,
emphasizing individual and group behavior and
communication in the business setting, with further emphasis
upon identifying and classifying individual behavior and
personal styles of behavior are examined. Strategies for
managing interpersonal relationships will be discussed and
developed. (Fall)
4370 Marketing Management (3-0) Prerequisites: MGMT 3310,
MKTG 3370 or consent of instructor. Advanced elective for
the management concentration. Study of the managerial
direction and control of activities necessary to insure
satisfaction of consumer needs. Consideration given to the
relationships of the functions of marketing management in
the creation of a formal organization structure. Also cross-
listed as MKTG 4370. (Fall)
4X95 Independent Studies (variable credit) Prerequisite: Senior
standing and consent of the Dean. A study program
arranged between an advanced student and an instructor to
provide intensive study in a particular area of interest. The
course includes a definition of goals appropriate for the
advanced student, ways of attaining those goals, a schedule
for frequent consultation, and means of measuring progress.
(by arrangement)
XX99 Special Topics (variable credit) Prerequisite: Permission of
Instructor. A course of study offered occasionally to groups
of students to broaden departmental curriculum, to meet
student demand, or to observe special events. May be
repeated for credit when topics vary. (by Arrangement)
MARKETING (MKTG)
3370 Principles Of Marketing (3-0) Prerequisites: None.
Required of Business majors and minors. Social and
economic aspects of the principles and the methods
underlying the distribution of commodities: the functions
performed by the institutions and the organizations which
move goods from the producer to the consumer. (Fall,
Spring)
3380 Marketing Promotions (3-0) Prerequisite: MKTG 3370. An
overview of Advertising, Personal Selling, Public Relations
and Sales Promotion as it relates to the Marketing Mix. The
emphasis will be on the Promotional Mix as it is used to
inform, persuade, and influence the consumer's purchase
decision. (Spring)
4320 Marketing Channels (3-0) Prerequisite: MKTG 3370. A
study of the strategic implications for management in the
selection of institutions for the movement of goods from their
point of origin to their purchase by the ultimate consumer.
This course will provide an overview of the functions
necessary to the distribution of goods and the design of
efficient and effective systems of distribution. (Fall)50
Upcoming Pages
Here’s what’s next.
Search Inside
This book can be searched. Note: Results may vary based on the legibility of text within the document.
Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Book.
McMurry University. Bulletin of McMurry University, 2005-2006, book, May 2005; Abilene, Texas. (https://texashistory.unt.edu/ark:/67531/metapth86243/m1/52/: accessed April 28, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting McMurry University Library.