Breckenridge Weekly Democrat (Breckenridge, Tex.), Ed. 1, Thursday, December 31, 1931 Page: 3 of 4
four pages : illus ; page 16 x 22 in. Digitized from 35 mm. microfilm.View a full description of this newspaper.
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i To Ad
Prominent Business Men Agree
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W &0
The value of persistent consistent advertising in a daily
newspaper covering well the trade territory of (he communily
in which it In located lias never been questioned by leaders
in lnwinot.
"Our rHle.s recordu over n long period of years has dein-
oiiHtnitcd clearly the value of intensive newspaper advertis-
inif to develop large volume in local ten itorics" says . IC.
Kellogg president of the Kellogg Company.
"When newspaper advertising was begun there were loA
plan X0.000 I-'rigidaire units in actual itse" is t)c statement
of (la- advertising manager of. the Frigidaire t'orponition.
"Four ta lator tliei- were more than two million."
"We hae piovpd that neuspapor advertising has secured
for us a consumer acceptance in less time over a greater
area than in nnj other moans that we might employ" is the
testimony of L. !. Nayl(r salesnmnager for the Arcturtis
radio tube companv.
"Newspaper advertising readies effeettvaly and at the
lowest net cost the greatent number of peoplo who can pur-
chase our product" said William C. Grunow vice president
or the Uriggsby-drunow Company in an address to sales-
men w
'l'liese are days in which advertising U needed as never
before to maintain salen records.
ISusiness for the year 1f."51 held :ii)oc the avenigo In
ninny cities where advertising was sustained according to
Kditor and I'libliher the onl authority on advertising tttu-
tihtifb.
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reckenrtdge Aineril
IN 85"o OF THE HOMES IN THIS TRADE TERRITORY
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Campbell, Robert C. Breckenridge Weekly Democrat (Breckenridge, Tex.), Ed. 1, Thursday, December 31, 1931, newspaper, December 31, 1931; Breckenridge, Texas. (https://texashistory.unt.edu/ark:/67531/metapth70468/m1/3/: accessed May 4, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Breckenridge Public Library.