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KCW x I WILL SHL HKjH$ "" ' 'rn;i r nmorEvr. tht'p.day .vr ? iri . r HHOI " - .... . i iCicpn1nf HIHrcjH m m 4 f ffw Hr 1 o r rot? store? Mrs. Housewife has many interests competing: for her atten- tion. She can devote only a small part of her (lav to shop- ping. Obviously she cannot visit ALL the stores in an ef- fort to shop to her best advantage. Therefore she selects those stores which have given her ad- vance information through the advertising columns of her daily newspaper. She has learned that it is always moreef- ficient and usually more economical to do the greater part of her shopping right at home with her Daily American. It is not enough for you to give better values or service in your store. You must let Mrs. Housewife know about them. It is not enough (o employ good salesmen. You must do your preliminary selling in Mrs. Housewife's own living room. The wise modern shopper reads the Daily American for guidance. Is your message there? t Hfccrhend&ge &mertctn i -
Hodges, Wesley D.Breckenridge Weekly Democrat (Breckenridge, Tex.), Ed. 1, Thursday, August 27, 1931,
newspaper,
August 27, 1931;
Breckenridge, Texas.
(https://texashistory.unt.edu/ark:/67531/metapth70451/m1/3/:
accessed April 27, 2024),
University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu;
crediting Breckenridge Public Library.