The Hereford Brand (Hereford, Tex.), Vol. 47TH YEAR, No. 42, Ed. 1 Thursday, October 16, 1947 Page: 1 of 16
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Free Hallowe'en
Carnival Oil. 31
The Hereford Brand
PAGES
Thin
Week
Published Every Thursday
Our Slogdn—..More People—More Farms'
17th Year—Number 42
The Hereford Brand, Hereford, Texas, Thursday, October 16, 1947
Price 5c Per Copy
FRIONA CROWNS A QUEEN
A R 0*U N D
TOWN
SIGHTS, FACES
SEEN
It you bought one of those "Town
lthout A Toothache" booster
Dlates, you can trade It in on u
one—for free! The plates were
rchaacd by the VFW and Legion
uxlltarles through the Chamber of
Sommerce, and when they arrived
were not according to speciflca-
llons or samples. The firm whleh
nade the plates has replaced the
mtirc 600. which were of light ma-
erlal, and any purchaser may ex-
change his present plate by pre-
entlng it at Pepper's Record Shop or
t the Chamber of Commerce.
Would you like to have a little
tobo around the house?
The story goes like this: The
rn-Hl-Y girls are out to make
lome honest money the hard way.
hey are even willing to work for
It. It seems the club is buying a
rery nice biblc for use in the club—
ind. you guessed it, they have in-
sufficient funds. Therefore, thoy
ectded to have a "Hobo Day," and
donate all funds earned that day
or the project.
Whereas, the girls have declared
'Saturday, Oct. 18 as oflclal Hobo
ty. During this day thejr will
[clean house, wash windows, keep
your babies, rake leaves, or do prac-
tically any task around the house—
to make an honest few cents. So,
if you need a Hobo around the house
and do not know a Hi-Y Olrl, you
may call Miss Sadye Rlgler, club
sponsor, at No. 370. or her residence
)Po. 351-W.
Quarter Million Expected In Sugar Beets
Estimates Hit $400,000 Mark On Cotton Crop
As Picking Gets Underway In This Territory
jFirst Bale Of
Miss Jonye Curry, employee
United Oeophyslcal Company,
and still Is a flying enthusiast,
spite the fact that she had to make
a forced landing last week. The
plane ran low on gas, but Mies Curry
eflMently sat It down on the J. D.
Carnahan farm—and admits that
she felt swell when It rolled to a
—Photon by A. O. Thompson
A hiichlight in the Krions-Hercford Football giune IhhI Fri-
day night waa the crowning of Gladys Laecwell ns Friona Foot-
ball Queen. Top (left to right) Robert Lloyd stands at atten-
tion as Harry Weis places his helmet on Miss Laeewell; John
Smith is in the immediate baekground. ltottom photo was snap-
*was, 1)<,(1 HR unique float left field: H. H. Weis, driver, Harry
, de-, Weis in^foreground; Betty Jo Luwhoii, Ruby Mae Schaefer and
Maridee London, attendants, are aeated on the float. Miss Laee-
well, the new queen, is standing.
Complete coverage on the Friona game will be found on
Page 1, Section 2, of this edition.
Soma of
anyone aver
Ported by
Otaarman. Ths
far a. A.
However, the biggest tphfhod one
pound and 10 ounces.
BUI Davis, who recently under-
went an appendicitis operation, la
book on the Job—or maybe we
should say, back in circulation
again. Anvway, Blit is making the
rounds and everyone is happy.
__ Food, Fun and Frolic — For A Penny!1 #
Gigutic Hallowe'en Carnival
5; WUlFollow Game Willi Canyoa
Uhb
0
County Oificitls
Sign $150,000 In
Bonds For Hospital
Remember when the fire sirens
awakened you early Monday morn-
ing? Therein lies a queer quirk on
i fire fighting, for the scene of the
' fire was a collision of two trucks;
one a vegetable truck loaded with
carrots, the other a truck loaded
with acetylene gas. The gas-laden |
truck was crumpled, damaged and
In flames. Spectators, however had [
the fire out completely within three
minutes. They used bunches of [
carrots, beating and smothering the
flames with carrot tops.
Friends of Charles Bell, son of
Mrs. Allan Bell, will be glad to
know that he has been recommended
by President for appointment as a
commissioned officer in the Regu-
lar Army Air Force. The nomina-
tion read: "1st, Lt. <MaJ.) Charles
A. Bell, 607 West Third Street,
Hereford." Approximately 6,000
men were chosen from 85.000 officers
and former officers of the National
Ouard.
Oov, Beauford Jester has officially
(declared Oct. 33-30 as ‘.Texas Farm
‘organization week" and says, “I
urge our citizens to cooperate in the
he recognition and observance of
is week so that special attention
an be given to this important
ase of our Texas life.”
Joe Easley tells a good one on his
The flies got pretty bad re-
itly and Oscar decided to spray
them. Everything went well, except
(Continued on page 8)
County officials spent
bonds to eover
hospital
ac*
FLASH!
Bnral Electrification Ad minis -
Deaf Smith County Electric Co-
operative of three hundred fifty
thousand dollars for additional
electric service In Centre, Deaf
SadU> and Fanner Counties. Bo-
garde. OENB WORLEY._
Wed-
nesday signing
the special IIM.0M
bond issue, which
6-te-l majority In a special i
tlon here September 0.
From here the bonds will go
to Austin for approval and sig-
nature of the State Comptroller,
following which submission and
approval of plans will be mode
by the Hospital Board and Com-
missioners Court. Approximate-
ly two weeks will be required
for ths bonds In Austin before
tho money lo Issued.
Time for beginning actual
construction on tho now hocpital
addition la still Indefinite, de.
pending upon time required to
approve plans, secure con tracts
and secure approvals.
Missionary To
Speak Here At
Sunday Service
Plans -for a gigantic Halloween
Carnival to be held at the football
! field Friday night, Oot SI, follow-
I ing the Hereford-Oanyon game, were
today reported nearing completion
I by Worth Covington, general chair-
man.
The carnival, sponsored by Jay-
Cess and other civic organizations,
will feature games, eats, contests
{and prizes, Covington said. Every,
i one is invited—especially school
age boys and girls. Stands will bo
1 operated and will furnish pie, bubble
I gum, chokies, cold drinks and ice
I cream to youngsters at the charge
; of 1 cent, where sponsored by the
civic clubs. The hot dog stand, to
be operated by the band, will make
a 10-cent charge and will be the
only concession which will not oper-
ate at a loss.
“More complete details will be an-
nounced next week,” Covington
said. “There will be greased pig
and greased pole contests, sack
races, pie eating contests, balloon
blowing contests, and a. harvest
queen selection. It is the purpose of
the clubs to show the youngsters a
good time—and we plan to do our
best."
Among the clubs which will co-
operate in the carnival are the
Lions, Rotary Club, Business and
Professional Women, Band Parents,
and Junior Band Parents. Others
will be added to the list this week
and all clubs Interested should con-
tact Mr. Covington.
-o-
Ho Injuries In
Track Collision
Pinky Mullins, 23, and Henry H.
Hagan, 46, both escaped uninjured
last Monday morning when two
trucks collided near the Oreen
Hedge Cafe on Highway 80.
The Hagan truck was parked, but
occupied by his son, while Hagan
went into the cafe. The Mullins
truck was enroute to Amarillo, load-
ed with gas tanks for welding pur-
poses, when lt struck the parked
vehicle; lt was out of Clovis.
The Mullins truck was completely
demolished and broke into flames,
which were smothered as spectators
grabbed carrots from the Hagnn
truck and beat out the flames.
Highway patrolmen and city of-
ficers were amazed that no serious
Injuries resulted from the accident.
Mullins was given emergency treat-
ment and released immediately. The
small H&gan boy, who was asleep
in the truck, was reported badly
shaken but believed to sustain no
serious injuries.
-o---
Adolf Frye Rites
To Bo Held Friday
Adolf Frye, a long time resident
of Deaf Smith County, died in the
the Deaf Smith County Hospital
Wednesday, Oot 16. Mr. Wye, who
had been in bad health two or three
years, became suddenly 111 last
week end was brought from hie
home In Dawn to the hospital. He
was *3 years old.
He came to this oounty In 100V
PHILOSOPHER
11 FA 111)
Baylor Dental
Students To Hear
Dr. G. W. Heard
Dr. a. W. Heard, out of experi-
ences and study gained in almost
a half century of dental practice,
has evolved a certain philosophy of
living through reasoned science and
practical wisdom, which will be the
theme running through a discourse
he will deliver to Baylor University
dental students on October SI.
Dr. Heard will lecture to seniors
of the Dental Collage at 0 o’clock
Tuesday morning and In the after-
noon ha win spank bates* members
Year Produced
By Whitaker
For the first time In many years,
cotton season got. underway In Here-
ford thl* week and prospects were
fair for a $350,000 to $400,000 crop
this year.
The first bale to hit the scales
for local ginning was grown and
harvested by O. II. Whittaker.
Jr., and showed a net weight of
1,750 pounds. It was grown two-
and one-half miles east of
town and came from a 30-acre
patch of dry land cotton. Whit-
taker expects a half-bale to the
acre on the crop. He did not sell
I the cotton.
Meanwhjle, the new gin, which Is
I being Installed by McGee Brothers,
; still stands 10 days from completion.
! The first bale Is being held for fu-
j ture ginning. Claude McOee, man-
ager, said that some of the last min- I
] ute equipment Is being Installed
| now, and he believes the gin will be
i In operation within 10 days.
County Agent Hugh Clearman es-
timates approximately 1,000 acres of
cotton In cultivation In Deaf Smith
County. He also believes that the
yield will run exceedingly high,
probably three-fourths of a bale to
the acre. McOee estimates an acre-
age of 2,600 to 3,000 acres in the ter-
ritory, a large portion of the cotton
being in the north part of Castro
County, but located within a few
miles of Hereford. His estimate
also gives the entire acreage around
three-fourths of a bale lo the acre.
Beet Harvest
Will Continue
Into November
Avenue Church To
Frederick L. Rowe, missionary
from the Belgian Congo, will speak
at the First Pre$J>yterlan Church,
Hereford, Sunday night, Oct. 10, at » . ,
7.30 o-ciock. For the past 26 years, Hold Anniversary
Mr. Rowe has been the business •
manager of the Congo Mission for MaftHnn urtonir 14
Christian churches. In this capacity, nwHn8 UGIUDW 19
lie acted as local buyer for the Mis-
sion. buying in the Congo stores
and filling orders for those mission-
aries located on far-removed sta-
tions, taking ears of supplies from
Europe and America. Ail this in
addition to supervising ths work of‘
the church at ths station, and ths 1
preaching sendees at various points 1
in and around Ooquilhatvlllo, ths
capital of ths province, where there !
Is a Christian population of 000.
(Continued on page •)
Celebrating their first anniver-
sary, the Avenue Baptist Church
will feature an ali-day program
Sunday, Oct. 10.
Following the morning church
services, a covered dish lunch will
be served at 12:30 o’clock. A pro-
gram will be presented for the
afternoon.
All charter members were especial-
ly urged to attend the anniversary
'celebration.
DEPARTMENT SAYS MARK STREETS ... OR DROP CITY DELIVERY
Post Office Shows Gains In All Departments;
Drastic Shortage of Boxes Continues Here
Foelal receipts in Hereford ■bow-
ed a marked increase, according to
-ths quarterly reports of the Post*
master Jim Lipscomb
Receipts from the of
lor July. August and
quarter a total of tOMZM as com
pared to reeslpte far IM6 of 07 JVMB.
This In an increase In the penal
business of IIAM.IA
‘Die mmwy order bmhwmi show-
ed e total of MMIRM whleh was
naurty stouter of that of a tear
a*> Of mmm ' The loner —1
to 4A*0
of tMe was
qq» !Mm Maternal
<nm MM) Am
lafcnf Mttf A*
no tan
In the year 1046 there
money orders as
sant this year, a
Recently 166 new bo
s .ailed but there Is a
of Sto or
•ays Mr
“There is no ream far
antes* the butiding Is aa-
(tost denser to net to he
Mereiird umil the
csr ftf* Hr —*«g*M
The City
•d this phase of marking to be
care of In
and Mr Upsoomb
Washington office to this
hopes of rattening dative:
until the marktag to toko
is survived by hie wife, Mrs.
Maala Jans 9ryo, three daughters,
Mrs. Leona Truax, of Jacksonville,
Fla., Alveus tare and Laura Frye,
both of Amarillo, and three sons.
Albert, Paul and David Frye, all of
Dawn; two slaters, Mrs. Kothmeyer
and Miss Bertha Frye of Dawn, and
four brothers, Richard Frye. H. E.
Frye of Dawn, Paul J. ^ye of Am-
arillo and R. A. Frye of New York.
Services will be at the Methodist
Church at 3 o’clock Friday afternoon,
with Rev. E. W. Llchtslnn, Lutheran
minister, conducting the sermon,
following which interment will be in
West Park Cemetery.
Pallbearers will be Arthur Tlefel,
Henry Telfel, Edd Tlefel, Henry
Wedel and Richard Habingae.
Nth birthday.
The veteran dentist will speak on
"Things That Are Not in Books.”
He will tell the students why some
people have toothache and some
don’t; he will give a keen analysis
of his philosophy, whleh he says is
‘‘neither orthodox nor conventional."
but has been proven oorrect. He
will outline a plan of health which
emphasises the balancing of the
human body with the earth through
scientific nourishment, and he will
explain how his findings during his
long years of practice and research
prove lo him that there need be no
tooth decay at all.
Dr. Heard began his dental study
52 years ago at Vanderbilt Unlver-
(Continued on page 8)
(Continued
Fertilizer Adds
50% To Sorghnm
Yields In Texas
The beginning of sugar beet
harvest In Deaf Smith County
this week opened possibilities
fur a new cash crop In this area
as some 30 (armors planned to
harvest a total of around $228,-
000 in beets.
' Possibilities of a beet sugar re-
i finery here within the next two
i years wore also among the dreams
of growers and in lores tod persons,
who vision a tremendous expansion
In the crop.
A total of 1,444 acres has been
planted in the territory this year,
j according to County Agent Hugh
| Clearman, who estimates an aver-
age yield of 13'v tons to the acre.
Contracts guarantee $14.50 per ton,
provided sugar content is not less
than 16 percent. In addition to this
Income, the A. C. A. pays a small
percentage per acre If the crop Is in
compliance with regulations. Ex-
1 tension of the above figures gives
$283,663, which the 30 growers ex-
pect.
Some of the growers with large
acreage this year are: Fred Barrett,
Alton Fraser. Frank Hafner, Marlon
D. Parrish, Lewis E. Parrish, Joe
Peters, Taft McGee, E. C. Reinauer,
j C. A. Saulcy, J. E. 8tengel and Glenn
' Boardman.
Started Wednesday
! The sugar beet harvest started
j Wednesday at the Alton Fraser
farm and is expected to continue at
Traffic lights within 30 dayrt !» steady clip until around Nov. 15,
That's the prediction of City when the peak will be reached.
Marshal Bruce Wooddell and other At present there are four to six
city employees, who report that diggers to be used by producers in
most of the equipment is already on harvesting the current beet crop,
hand and that construction will be-1 These machines dig and cut off the
gin in the near future. ! tops, then load the beets into trucks;
Present niyn« include the installs- the beets are not touched by hand,
tlon of seven trafic lights, five of However, other operations wm urn
which will operate in a series from j hand diggers, following much the
Highway N northward up Main 1 same process with crews cutting tow
Fifth 8treet, with one light I tops and loading the beets without
intersection. A sixth teht K»ta V«cks.
wi of I ThF American Crystal Sugar Oo„
Rooky Ford. Onto., has contracts to
handle the sugar beets this year end
.Mis, Kniest Kcr~ of IIiTi-forJ
wits named cori'esjMindinjr sc
rotary for District 1, Texas
Garden Clubs, Inc., here last
Monduy. Complete article on
i lull meet inpr will be found on
page ti of this issue.
NO JAY WALKING!
Traffic Lights
To Go Up Here
Within 30 Days
is completing e dump to receive the
harvest. It Is located near the
stockyards. This la the first of the
CAMERA CLUB SAMPLE
Increased yields of more than 60
percent on grain sorghums were re-
ported In fertilizer tests made here
this fall by Oounty Agent Hugh
Clearman. The tests were all made
in the same field on the Colby
Conkwrlght place, 15 miles north of
Hereford.
“In using ammonium nitrate, we The first of a series of High
applied 100 pounds of fertilizer per i School Band concerts will be pre-
acre,” Clearmar said; “the grain1 sen tod In the High School Audl-
sorghums were cut as bundle feed, torium Thursday evening, Oct. 23,
green weight. Unfertilized land i beginning at 8 o’clock. The first
produced 24,580 pounds acre, j concert will feature the Senior
while that which was fertilized pro- i Band and will Include 10 numbers,
will be placed at the intersection of
Highways 80 and 51; definite loca-
tion has Mqt-heen decided upon for
the seventh light.
Suspension Type
The lights will be suspended on
wires over the eerier of street inter-1 three dumps planned for this oounty,
sections and will have three colors: | others to be at Summerfleld and
red, yellow ami green. They will be Dawn.
suspended from comer poets at Seed used for planting this year
each intersection. The poets will be , came from the location at Rocky
made of six-inch pipes, 30 feet in Ford, Colo. The company furnished
(Continued on page 8) 1 (Continued on page 8)
Above is one of ibore Ilian 101) |>botos which will uppeur in
(lie exhibit sponsored by the Hereford Ganiera Club. The photos
will flo on display Tuesday, October 21, in tlie windows of J.
Penney Company, and will feature pictures of every description.
The above photo was selected at random from the exhibit.
Camera Club To Open Exhibit
Tuesday With 100 Pictures
With more than 100 pictures
scheduled to go on display Tuesday,
Oct. 21, members of the Hereford
Camera Club this week reported
that entries have been submitted
and are ready for their first annual
Photo Salon.
The display will ha made in the
J. C Penney windows from Oct. 21
to.
of $12.66 first place. 07JO
place, and $6.00 third place.
BUI he awarded by The Hereford
Brand. Itoeee pries* were offered
by The Stand in recognition of the
picture*
miMi tote j
9UHE
rrythtng from cyclones to baby kit-
tens, and the display will feature
"shots" of every description. Each
of the club members has selected
Irem among his best pictures for
the salon.
Thursday night, Oct. 0. the club
began Its second year of the organi-
zation at a dinner meeting at the
home of Mr and Mrs Curtis Tra-
week.
During the business session of-
ficers who served during the first
IMTH
Dr W F. Oral lam.
"We hope the public will enjoy
by public seeing Ike picture* in our first an-
i oil per- jnual showing." Scott said. “Our
‘plans err to make Ike event an
! annus! affair and aw are especially
are •aperlaBy aretems lor a large veto an Oot. to
■iOg to* top* Vote* wtt ke east Ire aB (hire ftete*
by to* general end number* wto be on too* tec ■
Mew OMMMMr SUM' i Ql—lei 00*1*1
■tel be oo bond to Monte*
ter "
duced 37,336 pounds per acre—an
Increase of 13,756 pounds per acre."
A similar test was made using
16-20-0 fertilizer at 100 pounds to
the acre. The unfertilized land pro-
duced 24,580 pounds against 33.600
pounds on that which was treated.
Clearman adds the following note:
(Continued on page 8)
-o----- -
Hey, Officer..
Please Gimme One
Of Those Tickets
Beginning thl* week, City traf-
fic officers will Issue two more
traffic tlckete each day.
"These tickets will be In ad-
dition to those for violations,’’
said Bruce Wooddell, “but we
hope you will like them.’’
Each of the tickets will be for
careful driving and will 'go to
the (wo moot careful automo-
bile or scooter opera ten for the
day—and will be good for a free
ticket to the Star or Texas
Theatres. I
Tickets are being furnished
by the theatres in cooperation
with city officials to eliminate
traffic accidents.
High School Band To Open Winter
Concert Series Next Thursday Night
> i ■ —1 ■ "■ 1 "
Bank Deposits
$8,751966 In
Current Call
closing with the National Anthem.
The program follows: "El Caball-
ero”, Spanish march by J. Olivadoti;
"His Honor", march, Henry Fill-
more; “Love’s Own Sweet Song"
from the Operetta "Sari", march,
Emmerich Kalman: "Indian Love
Call", flue solo by Rudolph Frlrnl,
A new record in cosh deposits was
set for Hereford when the two
banks reported a combined total of
$8,751,966.57 at the close of business
Oct. 6. The report tfas made in
Wanda Fish soloist; "Country Oar- 'accordance with a call by the bank-
dr.ns", Percy Grainger; "In A Per- . a,* authorities,
sian Market". Intermezzo scene, Al- [ The depo tts showed an increase
bert W. Ketolbv; "Westerner",
march, J. J. Richards; "Hall of
I Fame", concert march, J. Olivadoti;
’The New Colonial March”, R. B.
Hall; "Carnival of Roses”, overture,
J Olivadoti. The National Anthem.
Season tickets for the series of six
bund concerts are now on sale.
The concerts are sponsored by the
Baud Parents Association and pro-
ceeds from tii^ sale will be used to
' finish (laying for the new uniforms.
| A concert for each of the next five
succeeding months is planned, and
| will be dated to avoid all possible
j conflicts.
There are 68 members in the
Senior Band and 45 now enrolled in
! the Junior Band, according to T. V.
1 Brantley, bandmaster, who is en-
thusiastic over the series of con-
certs, which will raise needed funds
and at the same time afford enter-
tainment for the public and experi-
ence for the band members.
of $2,589,023.40 over the previous
call on June 30, a', which time the
deposits totaled $6,163,943.17. The
call on Dec. 31. 1946, showed total
deposits at $0.166.988.58—giving an
increase of $2,854,977.82 over the
1948 figure.
Loans were also up. Combined
loans of the two banks were showed
at $2,527.814 97 as compared with a
combined total of $1,716,027.78 on
June 30, giving an Increase of $810,-
887 21. When compared with the
Dec. 31 total of $1,401,011.04, the
current loans showed an increase
amounting to $1,036,803.93.
While a new all-time record was
set on deposits, the figure was still
much lower than many persons had
expected, due to the huge wheat
crop this year. On* factor to be
considered is that many producers
are still holding their wheat for in-
come tax purposes, and for possible
increase in price.
HEREFORD WILL GO "ALL OUT" IN YULETIDE DECORATIONS
Christmas Lights Ordered For Main Street;
Contest Prizes Planned In Residential Area
am invited la
third
Hereford will be one of the bast
decorated towns in Ibaas this
Christmas, according to volunteers
who terminated a drive thl* west
to secure funds far the project A
check shows* that 01AM has already
been raised toward an overall goal
»( $! 700 and many fir
to be contested
Orders have already beet
for 1AM feet of wire and
and for 2AM Christmas bulbs
Candy has bean ottered for a tloan
te Christmas party lo bo slated for
kiddles over this entire seetSen
In oteHtert. terete are aim bo-
teg freasteotod 0or
Mat* «m4S<m* mmd Car
with prise* te be offered ter In-
in
i different
tails Will be announced as the (
organisations
Cample e plans as to exact mrtli- and complete plans fog the
ods and location of Hghta and dee-
orations have not been uwnpieted
and will llkelv be turned over to
civic organisation*, each in charge
of a different phase of the program
T)ie current drive was spear headed
by the Junior Chamber of
nieree The City of
prrrprtated $600 toward
of tiie new lights and cords. Mte-
vidua) merchant* were aeeaaaod at
the rale of 25 rant* prr running foot
in front of their tMMteos* ftrp* te
raise the adtettenal funds
Reeves J-C
eford should br the
loam in the whets
people are sure real
merchants have bre
iter and (key aw*
ht ter the aisnnor
praised tits
varteo* pmgmte la she Stem
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Ezzell, Ben. The Hereford Brand (Hereford, Tex.), Vol. 47TH YEAR, No. 42, Ed. 1 Thursday, October 16, 1947, newspaper, October 16, 1947; Hereford, Texas. (https://texashistory.unt.edu/ark:/67531/metapth584476/m1/1/: accessed May 22, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Deaf Smith County Library.