The Naples Monitor (Naples, Tex.), Vol. 51, No. 39, Ed. 1 Friday, January 1, 1937 Page: 2 of 4
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A-New Year comes around, but at
K this store you will find the same old-
^ fashioned friendly service and honest
S values as in the past.
P -
ii The Davis Company
aesaaes
, -jug*
E NAPLES MONITOR
Published Every Friday
F.y i,n W. R. WATTS
tfi
- - -
Entered as second-class mail mat-
ter in the postoffice at Naples,
Texas, under act of Congress
March 3, 1879.
SUBSCRIPTION
ONE YEAR $1.00
SIX MONTHS — - 50c
ADVERTISING RATES on np
plication. No objectionable oi
swindling advertisements in
serted at any price. We b«;
lieve all our advertisers to b<
honorable and responsible. I:
any of our subscribers have
found any of our advertisers
not fulfilling their agreement:
we shall consider it a favor tc
be notified of the fact.
All bills payable in Naples,
Texas.
(CONGRESSMAN TEXAS!
n Our program for 1937—
^ To continue to justify your friendship
by keeping to the same high standard
of Good Merchandise, Fair Prices, and
8 Friendly Serviee.
H Giles Tailoring Company
| rKUU Y<- fl R'S Please accept our ap" I
if +(jR44TinGS* preciation for your g
y ' a* -ft past patronage. «
In 1937 we shall
strive anew to merit
your friendship and g
Land Values
It is probable that land values
will increase. The President
has talked with insurance men
about cooperation by the Govern
ment and private lenders to keep
down loans on farms. No maxi-
mum appraisal basis was. * ug-
gei'ted. He merely discussed the
advisability of keeping loan
levels at a reasonable relation to
earning power, of paying h <s at-
tention to the sale value, and of
avoiding speculative exces-. es in
farm lands or land booms. It is
reported that his idea i ' that
wide fluctuations in land values
arc dangerous, both to agricul-
ture and to lenders. It is my be-
lief that extreme inflation will
be prvented. An expansion of
currency and credit will be con^
tinued.) It is very easy for avail-
redit currency to be In-
[ tTy one selling a Gov-
wnHlput bond and accepting a
deposit in return therefor, and
upon which money may be ob-
tained."
Stabilized Agriculture
This Administration is deter-
mined to tfive agriculture a con-
siderably larger share of the
national income. The opinion is
that there can never be a stabi-
lized prosperity until the farm
■conorny is put jn better balance
with industrial economy. In
Franco, wher'e a similar en-
couragement of farms has been
in vogue, domestic wheat Bells at
about tHi c<> times the world price
Nothing of that sort is antici-
pated ini this country, but it is
contemplated that agriculture
will get a larger share of the na-
tional income. This may explain
why the Administration, if the
report is true, has been fearful
of the farmland boom, and has
been iJrarnStyf tl^j landing
agencies against excessive mort-
gage loans. '* '
The Answer is Up to You
Whes the final figures are made
up, it will very possibly be found
that the automobile accident
record of 1936 was the worst in
our motoring history—from the
standpoint of ijn juries ahd
property damage, as well as
fatalities.
Will 1937 further "improve"
that record ? The answer is up
to the millions who drive cars
and walk our streets and high-
ways.
We make our cars mechanically
safer—and accidents ihcrease.
We apply the most advanced en-
gineering-knowledge to the pro-
blems of highway construction—
and accidents increase. We
stiffen our tsaffic laws—and ac-
cidents incnease.
It is a telling commentahy on
ous driving habits that the worst
accidents involve cars in good
condition operating on first-class
highways Under excellent weather
I eonditi/ana—inot worn-out wrecks
|
driving on icy pavement in a • *
storm. There is a percentage of
drivers who habitually exaggerate
the "safety factor"—and the an
rual coot is 35,000 lives and
hundreds of millions of dollars in
property, destruction.
The driver who steps on it— (
who weaves "Through congested
traffic—who regards pedestrians (
a? a nuisance to be run off the,
streets—this driver is rosponsi* |
ge for mass manslaughter on an
unprecedented scale. Will the
American ''people nontinue to
rountenance his rapages?
Keeping Europe Worried
It isn't so bad bo long as Hitler
confines himself to scrapping the
Versailles treaty. It is the
chance he will begin scrapping
something ety*e that worjri^s;
Europe.—Omaha Herall.
FLO WERS
Cyclamen
Poinsettias
Geraniums
Artificial Wreaths
Fresh Cut Flowers
• „
Mt. Pleasant Floral Co.
Mt. Pleasant, Texas
new
YEAR
good wi[l.
T WISHES
C. V. Henderson Garage
^ + lM+
May it bring full-
est success to your
most cherished
dreams.
J. M. Lasater
u
^ /.. ^
Let us thank you
for your friendship
in 1936 and pledge
again our best in
19 3 7
« m
OFST
WISHES
FOR
J. J. RICHARDSON
1
V*
Same old greeting
That good old wish
that cheers
To bring you joy
And all good luck
For the next 100
years
Lena-Dell Fashion Shop.
"NEW YEARM
GREETINGS ^
¥1
1i
i |
4 il
nun 5iH«
To wish you health and happiness
And all the season's cheer
, With everything that's best in life
Throughout the coming year
THE NAPLES MONITOR
In the old unchanging spirit that
has has characterized this firm—may
we offer our greetings and wishes
for your happiness during 1937.
SMITH DRUG STORE
T '
kC.
Words cannot express our appreciation of
your many favors, so we have resolved that
every day of J 937 will be but new oppor-
tunities to show our gratitued by even
greate rservice.
J. B. WATTS , ^
Winter Bargains
The Naples Monitor, 1 vr.
Semi-Weekly Farm News,
BOTH ONE YEAR FOR
$1.50
Send Your Subscription to
The Naples Monitor
Naples, Texas
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Watts, W. R. The Naples Monitor (Naples, Tex.), Vol. 51, No. 39, Ed. 1 Friday, January 1, 1937, newspaper, January 1, 1937; Naples, Texas. (https://texashistory.unt.edu/ark:/67531/metapth329494/m1/2/: accessed May 22, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Atlanta Public Library.