Scouting, Volume 48, Number 7, October 1960 Page: 3
40 p. : ill. ; 28 cm.View a full description of this periodical.
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STAFF
EDITOR
Lex R. Lucas
MANAGING EDITOR
Oren R. Felton
ASSISTANT MANAGING EDITORS
Ted S. Holstein
Sam Traughber
ART DIRECTOR
Don Ross
PRODUCTION DIRECTOR
George Corrado
ASSOCIATE EDITORS
Walter MacPeek
Walter Babson
Larry Carpenter
Tom Gibson
H. John Nelson
REGIONAL CONSULTANTS
Robert E. Pettit
Adam W. Shidell
William H. Condon
Charles A. Whitcomb
George Simpson
John B. Hackney
Clyde M. Clark
Earle K. Behrend
W. C. Youngblood
George D. Hedrick
Clarke Lethin
Victor D. Sharp
NATIONAL OFFICERS
Dwight D. Eisenhower
HONORARY PRESIDENT
Ellsworth H. Augustus
PRESIDENT
Joseph A. Brunton, Jr.
CHIEF SCOUT EXECUTIVE
ADVERTISING OFFICES
New York, 2 Park Avenue, LExington 2-0985
Chicago, 9 w. Washington St., STate 2-6950
Boston, Dorr Associates, 80 Boylston St., Liberty 2-6684
Los Angeles, J. g. Davenport Associates,
2412 W. 7th sf., DUnkirk 2-6254
scouting is published monthly and bimonthly May-June,
and July-August. Because of freedom given authors,
opinions may not reflect official concurrence. ©1960 by
the Boy Scouts of America, New Brunswick, N. J. Re-
entered as second class matter at the post office at
New Brunswick, N. J. Additional entry, Brooklyn, N. Y.
scouting is sent to Scouters as a part of their registra-
tion. Subscription to all others $1.00 a year. Address
all communications for change of address and non-
delivery of magazines to SCOUTING Magazine, Circula-
tion Service, New Brunswick, N. J.
w
Surprise at a Launching
hen you invite the book review editors of the
nation's biggest publishers and syndicates (like the
New York Times, Associated Press, United Press Inter-
national, and Publishers Weekly) to come to a lunch-
eon to hear the story of what could be called "the re-
print of a paperback," you've got nerve.
(ruess we had it. because that's what we did last De-
cember when we launched the sixth edition of the Boy
Scout Handbook.
The editors thought so, too; you could almost see it
on their faces as they came into the dining room in the
New York Advertising Club. You could guess what was
in their minds: "How did I get caught in this? With all
the new books being published this winter, what am 1
doing spending the best part of a day on this assign-
ment? Sure, Scouting's a good thing, but reviewing a
handbook! What will they ask me to do next!"
So into the room they came, fifteen of them, in twos
and threes, chatting about publishing and best sellers—
and probably saving to each other, "How long will this
take?"
Then something happened. Right inside the entrance
we had placed on a table copies of the first 1910 edition
and of the four revised editions which had kept that first
book in tune with the times.
All of them paused to glance casually at these early
books. Then came the thing I had not expected—without
exception each of the ten men (the other five were wom-
en) spotted a particular book, picked it up and said, in
effect. "This was the one / used. Boy. that was a book!"
1 he meeting was made. Their boyhood memories were
stirred, the intervening years and the pressures of pro-
fessional life in a big city gave way to nostalgic dream-
ing—and to a very enthusiastic reception of the colorful
new handbook that was being announced (and later to
book reviews—scores of them all over the country—thai
were really more often testimonials for Scouting than
just book reviews).
Once more we had an illustration of the fact that
Scouting has been woven into the fabric of American
life over these fifty years, that it has earned status and
respect and heart interest which we must never under-
estimate.
It's our job to keep it that way.
Editor
Upcoming Pages
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Boy Scouts of America. Scouting, Volume 48, Number 7, October 1960, periodical, October 1960; New Brunswick, New Jersey. (https://texashistory.unt.edu/ark:/67531/metapth329289/m1/5/: accessed May 5, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Boy Scouts of America National Scouting Museum.