The Rusk Cherokeean (Rusk, Tex.), Vol. 97, No. 11, Ed. 1 Thursday, April 15, 1943 Page: 3 of 6
six pages : ill. ; page 21.25 x 15.25 in. Digitized from 35 mm. microfilm.View a full description of this newspaper.
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THEY GIVE
THEIR LIVES
^American People Face Acid Test in
Treasury's 2nd War Loan To Raise
13 Billion Dollars in Three Weeks
jj The Nation Dare Not Fail in This Greatest Financ-
ing Task in History—"They Give Their
Lives—You Lend Your Money."
Washington, D. C.—Coming as it does upon the heels of in-
fcome tax payments, the people of America will face an acid test
i.this month when the Treasury's Second War Loan drive opens
■April 12 with an objective of thirteen billion dollars to be raised
through sale of Government securities. -
A substantial part of this huge financing, the most stupendous
ever undertaken by any government in the world's history, must
be loaned by people in ordinary walks of life.
High Government officials have'®'
• pointed out that the nation must not
fail in this duty to out men on the
%
battle fronts who aire now carrying
the offensive to the enemy at every
stage. It is obvious to every thinking
man and woman that as the United
Nations take this offensive against
the dictators, the cost of war opera-
tions increases in proportion.
The American* people must no
„ longer think of war costs in terms of
equipping a soldier, building a tank
or plans or a ship. We must now
think in terms of the cost of bat-
tles, invasions and new offensives.
Attacking armies cost more money
than equipping that army and we
must meet that increased cost by
buying more War Bonds and Second
War Loan Securities.
They Give Their Lives.
It is ne t only necessary that the
American people left here at home
" assume this additional participation
in the war effort—it is an honor to
do so . . . for we here'at home can
<do no less than attempt to approach
' the sacrifices of our brave men out
on the fighting fronts to whom the
last great measure of sacrifice is
but a daily offering. They give their
lives . . . we are asked only to
lend our money.
And that is the theme of the Sec-
ond War Loan, "They Give Their
Lives—You Lend Your Money."
' Financial experts who know mone-
tary conditions in the nation point
out that at the present time there is
jin liquid funds, cash and commep
'cial bank deposits over and above
.taxes and present" investment in
!<Jovernment Bonds, and over and
above what can be bought this year
because of restrictions and ration-
ing . . . approximately 40 billions
of dollars which should go into Gov-
ernment Bonds.
It should be the objective of every
American to invest these loose dol-
lars, idle dollars, in Government se-
curities, not only from a patriotic
standpoint, but from the standpoint
of their own financial security.
There is available during tfie Second
War Loan a type of Security to fit
every pocketbook.
Are Wild Dollars
Every dollar of tl|ese forty billions
of dollars available, which is not in-
vested in Government securities
during this War Loan Drive is a
"wild" dollar which, together with
its mates, will tend to increase infla-
tion\ Uncontrolled inflation might
raise the cost of living to a point
where the dollar is worthless. It can
happen. It happened in Germany
after the last war when the price of
a loaf of bread cost more than an
annual wage.
Invested in Government securi-
ties, your dollar will work for you. It
will hold down inflation because it is
harnessed in war work; it will help
buy food, transportation, munitions
for our boys on the front lines and
it will be earning interest that, to-
gether with your original loan, will
come back to you later to help you
buy the things you cannot buy today
... to insure your peace of the
future.
Remember those boys out there
. . . in Tunisia ... . in the South
Pacific ... They give their lives—
You lend your money.
r*
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W JOHN
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THE RUSK CHEROKEEAN THURSDAY, A PR If. 16, 1943
War Bonds During April
That, Brother, is the assignment for you and
roe—for individuals. That is just one fourth of"
the $484,000.00 for Cherokee county. That is
better than ten dollars for every man, woman
and child in the county. That, mister, is six
and one half times greater than any previous
quota. But that is the price of victory and we
must not fail.
We are not doing our duty now by buying
what we can afford. We are not doing our du-
ty, or even easing our conscience, if we buy
a $25 bond if we could have bought a $50.
Big man, little man, all must buy 'till it hurts.
And on this the banks can't help us over the
top. They have their own quota of a different
series of bonds, a big one, which will be over-
subscribed. That $121,000-00 is for the indi-
vidual citizens of Rusk and surrounding terri-
tory. •
They Give Their Lives—You Lend Your Money"
AAA COUNTY COMMITTEE
ALTO-RUSK-JACKSONVILLE
NAT'L FARM LOAN ASSOC.
RALPH BENTON
ALEX BLACK
BON ERANCIS
BROOKSHIRE BROS.
H. T. BROWN
FRANK BRUNT
J. W. CHANDLER
CHEROKEE COUNTY ELECTRIC
COOPERATIVE ASSOCIATION
CHEROKEE MOTORS
CHILDS PIGGLY-WIGGLY
CITIZENS STATE BANK
THOS. H. COBBLE, M. D.
JOE B. COPELAND
DECKARD'S CAFE
DELUXE FOOD STORE
M. B. ELLIS CASH GROCERY
FIRST FEDERAL SAVINGS &
LOAN ASSOCIATION OF RUSK
ROTEN MATERIAL COMPANY
RUSK BOTTLING CO.
RUSK CHAMBER OF COMMERCE
RUSK DRY GOODS COMPANY
RUSK KIWANIS CLUB
RUSK LIONS CLUB
THE SMART SHOP
MELVIN SESSIONS
T. M. SHERMAN
J. FINAN SMITH
ED S.WGLETARY |
SOUTHWESTERN PUBLIC
SERVICE COMPANY
STOVALL CLEANERS
LEO W. TOSH INSURANCE AGO
UNITED GAS CORPORATION-
KAY B. URBAN, M. D.
W. M. VINING
W. H. WALLACE
MAURICE WALTERS
JOHNNIE WILLIAMS
were tough? didn't eat
* muTftr153- £swore lhen*"t
■ •hing• ........ ctsrA <>
Chances are, ,d naturalVy r family
: h"d """" „ feel a- B"' "S d, u.eW.
W. only are
- so human. England, a bunch o£ f ^ ln lhe Pact treat.
Bight now, °^o£e9l jobs ever enemy that thm .• 0the)fB are
one of lhc . hide-and-seek onet throug A islands nea
sweating in Air*8
the Bering Sea. in hy buying ^ar
That's their job. . to0ls they need t° *
This Advertisement Made Possible by
the Following Business Firms and Individuals as a Contribution to the War Effort.
JAMES EVANS
E. R. GREGG
GUINN & GUINN
BANNA & GUENZEL
MORRIS W. HASSELL
JARED'S 5c TO $1.00 STORE
JOPLIN GROCERY & MARKET
B. E. LANNOM
C. L. LANGSTON
E. B. LEWIS
V. J. LONG
I,EON'S DRESS SHOP
FRANK L. MAIN
MEREDITH & PARKS
MRS. M INTER'S HOTEL & CAFE
MOSELEY DRUG STORE
W. T. NORMAN
LEAH PARMLEY
B. B. PERKINS
JAMES I. PERKINS
PERRY BROS.
ED RATCLIFF
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Main, Frank L. The Rusk Cherokeean (Rusk, Tex.), Vol. 97, No. 11, Ed. 1 Thursday, April 15, 1943, newspaper, April 15, 1943; Rusk, Texas. (https://texashistory.unt.edu/ark:/67531/metapth325942/m1/3/: accessed May 6, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Singletary Memorial Library.