Scouting, Volume 11, Number 10, September 1923 Page: 1
8 p. : ill. ; 31 cm.View a full description of this periodical.
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SCOUTING
SEPTEMBER, 1923
Copyright, 1923, by Boy Scouts of America
VOL. XI. NO. 10
PUTTING BOYS' LIFE ON THE MAP!
Scoutmasters and Other Scout Officials Promise Full Cooperation in Plans to
Make BOYS' LIFE Bigger and Better in Every Way for All Boys Everywhere
Educational Leaders Commend Plans of Boy Scout Movement to Place as Much Importance
Upon the Reading Program as Upon Camping and Other Attractive Features in Scouting
THE announcement made in the last issue of Scouting and
followed by a personal letter to Scoutmasters and other Scout
officials has produced nationwide publicity for Boys' Life, which
promises great results. We wish it were possible to say that the
splendid letters of acknowledgment, hearty approval and manifesta-
tion of enthusiasm guaranteed success, but knowing as we do the
cost of paper, the cost of printing, etc., we have to constantly keep
in mind the whole truth. This means,
that Boys' Life even with its $100,000
special fund for a BIGGER AND
BETTER MAGAZINE IN EVERY
WAY will never be the magazine for
ALL BOYS EVERYWHERE unless
those who are in Scouting as Scout
officials each do something definite to
secure circulation for the publication.
The fact that we have had such
wholehearted, spontaneous expres-
sions of approval of the plans as an-
nounced does, of course, greatly
hearten us. From the president of
the organization right on through the
whole list of officials and with Boy
Scouts everywhere there has been
developed an evidence of interest
which, if properly mobilized and
directed, will actually put BOYS'
LIFE ON THE MAP.
in quantities for single copy sales,
any part of the country.
These offers are available in
More than Words
The executives for Region 2 and
Region 7 in recent conferences as well
as other groups of Scout officials
which have met since the announce-
ment of our plans have definitely gone
on record not only as approving of
the BIGGER AND BETTER BO YS'
LIFE but have actually developed
practical plans for making it avail-
able for ALL BOYS EVERY-
WHERE. Mr. E. B. DeGroot, Scout
Executive at Los Angeles, has sent
the following telegram:
" Have thoroughly digested contents your letter and accompanying
correspondence relative 'Boys' Life.' Your reports and leader-
ship outstanding inspiring and worthy the fullest and most unselfish
support of every executive in scout movement. In appreciation I
pledge subscriptions to the enlarged and enriched ' Boys' Life' up to
50 per cent, of local council enrollment. Paid subscriptions to
reach you not later than January 1st next."
Many other executives have set for themselves similar goals,
some promising a subscription equal to the entire Scout membership
in their local field.
How To Do It
The Circulation Department of Boys' Life has developed plans for
agents in troops who will, with a letter of introduction from Scout-
masters, solicit subscriptions from the parents of boys as also the ap-
pointment of agents who will, with letters from the Scout Executive
and Council Officials, approach business men and others to secure
subscriptions from the parents of boys who are not Scouts. Like-
wise plans have been made whereby Scouts can secure Boys' Life
From the Table of Contents
OCTOBER BOYS' LIFE
Flashes On The Trail James E. West
Craig Kennedy, Radio Detective. Serial.
Arthur B. Reeve
President Coolidge and His Boys W. H. Clagett
The Mouse-Trap Drop-Kick. Story. Richard Connell
Border Bred. Serial W. C. Tuttle
Cabbage Worms and Cowboys Homer Croy
Scouting and Citizenship. . Col. Theodore Roosevelt
Wild Life on the Sonoran Desert. . Dr. Wm.T. Hornaday
The Mounted Patrol. Story Joseph S. Fleming
Dan Beard's Scouting Section
National Council Official News James E. West
How to Make Moccasins Dan Beard
How to Do It "Skipper" Gidney
Speaking of Bones Frank H. Cheley
Think and Grin Edited by Frank J. Rigney
Songs and Stunts
In the Scout Cave F. J. P.
A Good Turn "Day by Day"
Also regular departments dealing with Radio, How to
Make Things, Stamps, Nature StQdy, Letters from a Patrol
Leader, Cash Prize Contests, etc.
Subscription Terms Simplified
For sound business reasons, based upon the best accepted methods
of the leading magazine publishers, and to avoid misunderstanding;
and at the same time to encour-
age individual solicitation of sub-
scriptions for Boys' Life, the following
New Subscription Terms have been
effective November 1st, cancelling all
other special offers and advertise-
ments wherever they may have
appeared.
Individual subscription for one
year, without exception, to all alike,
$2.00. No subscription offers of any
kind with merchandise articles, Scout
Calendar, Scout Diary, etc., except-
ing only clubbing arrangements when
included with subscription for other
magazines.
Trial or introductory subscription
offer for five months, $1.00.
Hereafter no premiums of any kind,
will be offered or given and all sub-
scriptions will be accepted on one
uniform basis.
We are confident that this policy
will meet with the hearty approval of
the field. As a matter of fact, the
suggestion that this new plan be
adopted at this time came to us from
the field. Whatever handicaps this
may involve will be more than offset
by the accruing advantages and will
be fully justified.
Local News Dealers
The bookstore and the local news
agent are a mighty important factor
in the development of our plans.
For business reasons we have not been able to furnish news-
dealers with unlimited copies of Boys' Life at our risk (to be re-
turned if unsold). Meanwhile, however, the local agent can be in-
fluenced to order through regular channels more copies for sale on
his newsstand with the cooperation of Scout officials. In some places
Scout officials have agreed to take from the newsstand at cost
price, for sample copy distribution, any unsold copies after a reason-
able sales and display effort by the dealer.
Continued Cooperation
Beginning with the October issue we will depend upon the mag-
azine itself to develop and maintain enthusiasm for this big forward
step in the Scout program. It will require, however, continued co-
operation everywhere to develop a circulation which will give us the
advertising revenue which after all must be depended upon to
make Boys' Life possible on a permanent and successful basis. Will
you do your part? Remember—from now on it's BIGGER AND
BETTER IN EVERY WAY FOR ALL BOYS EVERYWHERE.
Great Authors, Artists, Editors and Business Men Gladly Join to Help BOYS' LIFE
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Boy Scouts of America. Scouting, Volume 11, Number 10, September 1923, periodical, September 1923; New York, New York. (https://texashistory.unt.edu/ark:/67531/metapth310769/m1/1/: accessed May 1, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Boy Scouts of America National Scouting Museum.