Pampa Morning Post (Pampa, Tex.), Vol. 1, No. 112, Ed. 1 Friday, March 6, 1931 Page: 3 of 6
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FRIDAY MORNING, MARCH 6, 1931.
PAMPA MORNING POST
PAGE THREB
w«
Iff
e spend $2,000,000
to put Camel cigarettes
in the new
Humidor Pack
SL
;
I • mp,
I
We have been 111 the tobacco business a long time down here
at Winston-Salem and we take a lot of pride in the quality of
the cigarettes We make.
While we have spent a good many million dollars advertis-
ing Camels, we've always held to the old fashioned idea that the
thing that really counts is what we put into our cigarette and
not what we say about it.
If we know anything about tobacco, and wc think we do,
Camels contain the choicest Turkish and the mellowest, ripest
domestic leaves that money can buy.
In fact wc have every reason to lie proud of the quality of
Camels as they come from the factory, but the remark of an old
friend of ours from Denver some time ago emphasized a point
that has been the problem of the cigarette industry for years.
As he inhaled the smoke from a Camel we gave him in our
offices one morning, he sighed with very evident enjoyment and
f
then asked jokingly, "What is this, a special blend reserved for
Camel executives?"
"Certainly not," wc told him. "This package of Camels
was bought at the corner store this morning."
"Well," he said,"I've been a dyed in the wool Camel smoker
for a good many years, but upon my soul I never got a cigarette
as good as this in Denver. If you would give the rest of the world
the kind of Camels you sell here in Winston-Salem, you ought to
have all the cigarette business there is."
That statement simply emphasized
again the cigarette industry's most
important problem. The more wc
thought about it, the surer we were
that he was dead right, and that some-
how, something must be done.
Denver wasn't getting a fair break.
Neither in fact was any other town.
The only people who really knew how
good Camels could be, were the folks
right here in Winston-Salem.
That was due to a factor no
cigarette manufacturer had ever been
able to control.
Naturally there is no difference whatever in the quality of tho
tobacco in Camels, whether you buy them in Winston-Salem,
Denver or Timbuctoo. But up to now there has been a very
real difference in the condition of the cigarettes by the time
they reached the smoker.
The flavor and mildness of fine tobacco depend upon the
retention of its natural, not added, moisture content which is
prime at about ten per cent.
In spite of our great pains always to make sure Camels left
the factory with just the right amount of natural moisture,
no cigarette package had ever yet been designed that could
prevent that prccious moisture from drying out.
There are three things about a cigarette that can sting the
tongue and unkindly burn the throat.
(1) Cheap lob a «>ro*.
(2) Particle* of peppery dun I left in the tobacco
because of inefficient cleaning methods.
(Jl) A parched dry condition of the tobacco due
to loss of natural moisture by overheating or
evaporation•
Always ccrtain of the quality of our tobaccos we had already
made Camel a "dustless" cigarette by the use of a specially de-
signed vacuum cleaning apparatus exclusive with our factory.
Now, if we could perfect a package that would actually act
as a humidor and retain the natural moisture content* then
Yuma, Arizona, could enjoy Camels as much
as we do here at Winston-Salem.
We knew what we wanted. We tried many
things. We asked the Pittsburgh Testing labo-
ratory to help us.
After many experiments and humidity tests
covering all methods of packing cigarettes camc
the detailed report of which this is the net:
(A) No existing cigarette package, including
those wrapped in glassine paper or ordinary
cellophane, gives anything like adequate pro-
tection against evaporation.
(B) All cigarettes so packed tend to dry out
rapidly from the day they are released from
the factory.
(C) Only a waterproof material with a
specially devised a ir-tight seal could give the desired protection.
(D) This measure, while costly, could be relied on to keep fjipwJa
in prime condition for at least three months in any climate.
If you have a technical bent, the graph below made by the
Pittsburgh Testing Laboratory will show you the exact results
of their exhaustive study.
•jO
so
4.0
3.0
2.0
t.o
25 DAY CHART OF CHiAUFTTE MOISTURE I OSS
H Avertific SO pacha pes h
□
Unwrapped fbekage
Glassine Wrapped hckage
Regular Cellophane
Wrapped Package
Camel Humidor Rick
,1/nV/«*>/ «#/ CftUpkmmfJmtml .Mr ligkt
ft DAYS
,X'
y'
^
s-1
—■
1&"
1
0
1
5
0
PittHbur^h Testing Laboratory Report 13047.1 "Jan. 12.1.9.VI
Pittsburgh Testing Laboratory chart above graphically shows you that only
the Camel Humidor I'utli delivers cigarettes to you in prime condition
You may be sure we gave this report a lot of careful study.
We checked itand re-cheeked it and thenwe went ahead. We tried
this device and that. At last we met success. The air-tight wrap-
ping involved the designing of special processes, special machines.
That costs a lot of money, more than $2,000,000 the first
year, but after you have tried Camels packed this modern new
way we arc sure you will agree it is a fine investment.
For some time now every Caincl that has left our factory
has gone out in this new Humidor Pack.
We have said nothing about it until now, to make sure your
dealer would be able to supply you when the good news came out.
Camel smokers of course have already discovered that their
favorite cigarette is better and milder now than ever before.
If you aren't a Camel smoker, try them just to see what a
difference there really is between harsh, dried out tobacco and
a properly conditioned cigarette.
You can feel the difference, you can hear the difference and
you certainly can taste the difference.
Of course we're prejudiced.
Wc always have believed tluit Camel is the world's best
cigurettc.
Now wc know it.
Just treat yourself to Camels in the new Humidor Pack and
see if you don't agree.
R. J. REYNOLDS TOBACCO COMPANY
Win ton-Sal«m, N. C.
ty
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Hinkle, Olin E. Pampa Morning Post (Pampa, Tex.), Vol. 1, No. 112, Ed. 1 Friday, March 6, 1931, newspaper, March 6, 1931; Pampa, Texas. (https://texashistory.unt.edu/ark:/67531/metapth292926/m1/3/: accessed May 2, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting The Dolph Briscoe Center for American History.