Catalog of Abilene Christian University, 2008-2009 Page: 79
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a television production facility; the Optimist, a twice-weekly
All-American student newspaper; the Prickly Pear, an
All-American yearbook; and an integrated marketing com-
munication agency operated by the Ad Club and the Public
Relations Student Society of America chapter. All of these
operations have access to up-to-date computer and electronic
technology so the graduate is proficient in contemporary
media operations.
Professionally oriented student organizations supplement
the students' preparation. Available are the Advertising Club,
affiliate of the American Advertising Federation; Kappa Tau
Alpha, national honor society for journalism and mass com-
munication students; the Public Relations Student Society of
America chapter, affiliate of PRSA; a chapter of the Society of
Professional Journalists; and a student chapter of the National
Broadcast Society.
All majors are strongly encouraged to be active members of at
least one of the professional societies or associations.
Study Abroad Expectations
All students are encouraged to participate in ACU's Study
Abroad program. Classes offered at Study Abroad sites vary
depending on the site. Academic advisors can assist students in
planning ahead for their Study Abroad experience and should
be consulted during the freshman year.
Bachelor of Science Degrees (BS)
Admission Requirements
Before being admitted to a program, a student must satisfy
the requirements listed in the ACT/SAT Placement Infor-
mation section of this catalog (page 19). Before enrolling in
JMC 102, Creating Media Messages, a student must make a
score of 70 or higher on the Grammar, Punctuation and
Spelling Exam, or have a SAT verbal score of 550 or an ACT
English score of 24.
Degree plans in each field include both academic and practical
experience. In addition to on-campus media experience,
students are required to do an internship. They have the
opportunity to work in internships at the Abilene Reporter-
News, local radio and television stations, local advertising
agencies or public relations departments.
Summer internships have been done by recent graduates in
Washington, D.C., Nashville, Oklahoma City, Dallas, Fort
Worth, Amarillo, Abilene, Shreveport, St. Louis, Austin,
Atlanta, New York, Los Angeles, Seattle and Chicago.
Requirements for the major fields are listed below.
ADVERTISING/PUBLIC RELATIONS (BS)
UNIVERSITY CORE
Bible
BIBL 101 Life and Teachings of Jesus .......................................... 3
BIB L 102 Acts-Revelation ............................................................ 3
BIBL 211 Message of the Old Testament ................................... 3
BIBL 212 Christianity in Culture ....................................... 3
Advanced Bible ......................... ........... ......................... 3
English
ENGL 111 Composition and Rhetoric .................................... 3Sophom ore Literature .................................................................... 3
Speech
COMS I l I Fundamentals of Communication .............................. 3
History
HIST 117 Civilization I or
HIST 221 American History I ...................................... 3
Science
Choose from (must include two different fields): biology,
chemistry, geology, physics, AENV 130, ANSC 111,
ANSC 235, ENVR 112, NUTR 120 ..................................... 6
Mathematics
MATH 120, MATH 123, MATW 120/020 or higher
(except MATH 147) ....................................... 3
Exercise Science
EXSC 100 + 3 activities ............................. ............ ......... 4
University Seminar
UNIV 100 .............................................................................. 1
TOTAL UNIVERSITY CORE ............................. ....... 41
English
Composition: ENGL 112, 326 or Sophomore Literature ........... 3
Social Sciences/Humanities
HIST 118 Civilization II or
HIST 222 American History II* ...................................... 3
Choose from: anthropology, economics (also AGRB 261),
geography, philosophy, political science, psychology
(also EDUC 221), sociology
(maximum one course per area) ..................................... 6
Fine Arts
Choose one: ART 101, MUSM 230, MUSM 231,
MUSM 232, MUSM 233, THEA 220 or THEA 250 ......... 3
TOTAL BS CORE .............................................................. 15
*The student must continue the sequence chosen for the
University Core.
MAJOR REQUIREMENTS
Journalism and Mass Communication
JMC 100 Media Issues ......................... ........................ 3
JMC 102 Creating Media Messages ..................................... 3
JMC 201 Introduction to Visual Media ..................................... 3
JMC 310 Interactive Media or
JMC 451 Electronic Publishing ...................................... 3
JMC 342 Publication Design .......................................... ...... 3
JMC 488 Communication Law (writing-intensive course) ........... 3
JM C 495 Internship ............................................................... 1
Total Journalism and Mass Communication Core .................. 19
Advertising/Public Relations
JMC 301 Principles of Integrated Marketing Communication ...... 3
JMC 492 Ad/PR Campaigns ........................................ ..... 3
JM C Elective ......................................... ..................... 3
Total Advertising/Public Relations Core ................................... 9
T O T A L ............................................................................. ........ 28
ADVERTISING/PUBLIC RELATIONS SELECTION
Choose four of the following courses (note prerequisite requirements):
JMC 223 Basic News
JMC 239 Writing for Electronic Delivery
JMC 389 Public Relations Writing
JMC 390 Ad Creativity and Copy Writing
JMC 391 Ad/PR Media Planning
JMC 392 IMC Tactics
TO TA L ..................................... ................ 12
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Abilene Christian University. Catalog of Abilene Christian University, 2008-2009, book, 2008; Abilene, Texas. (https://texashistory.unt.edu/ark:/67531/metapth284700/m1/80/: accessed May 1, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Abilene Christian University Library.