Catalog of Abilene Christian University, 2006-2007 Page: 185
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Course Descriptions 185
JMC 111 Announcing (3-0-3), fall, spring. Develops basic verbal
skills necessary to communicate on the air effectively. Areas of
concentration will include phonetic skills, proper diction,
pronunciation, simultaneous announcing, equipment usage,
and FCC rules for operator practices.
JMC 201 Introduction to Visual Media (3-1-3), fall, spring.
Principles and practice of visual communication including the use of
digital photography, digital video production, multimedia and Web
site design. Students will analyze and practice creative content
development for new media journalism using established industry
tools and techniques. Prerequisites: JMC 100, 102.
JMC 223 Basic News (3-1-3), fall, spring. A study of the nature of
news; the reporter's three-fold role of reporting, researching, and
writing; and the basic news forms for print and broadcast media.
Prerequisites: JMC 100, 102, 201.
JMC 233 Photography (3-0-3), fall, spring. A study of the principles
of photography with emphasis upon shooting assignments for the
mass media, criticizing and editing photographs, making quality prints,
and digital image editing. Students must own an instructor approved
digital camera. Prerequisite: JMC 100, 102, 201.
JMC 234 Advanced Photography (3-0-3), on demand. A study
of the principles of photography with emphasis upon shooting
assignments for the mass media, criticizing and editing photographs,
processing film, making quality prints, and digital image editing.
Students must own a manual 35mm SLR camera. Prerequisites:
JMC 100, 102, 201, 233.
JMC 239 Writing for Electronic Delivery (3-1-3), fall, spring.
An active study of the creation of messages for delivery in various
electronic forms. Emphasis placed on news values, journalistic style
and media ethics. Prerequisites: JMC 100, 102, 201.
JMC 260 Television Studio Production (3-3-3), fall, spring. An
introduction to TV studio production including the operation of studio
cameras, switchers and video recording. This course will cover lighting,
studio audio, video graphics, set design, program editing and
production. Prerequisites: JMC 100, 102, 201.
JMC 301 Principles of Integrated Marketing Communication
(3-0-3), fall, spring. Survey of the principles of advertising, public
relations, sales promotion, and their interaction with each other
and with management, emphasizing ways businesses and other
organizations promote their products, services and images to
various publics. Prerequisite: JMC 201.
JMC 310/510 Interactive Media (3-0-3), fall, spring. The
understanding and practice of mediated, digital messages, especially
focusing on the purpose, design, format, and audiences of these
types of messages for self-paced and group learning. Prerequisites:
JMC 102, 201.
JMC 317 Electronic Media Principles (3-0-3), spring. An
examination of electronic media principles, covering such topics
as history, technology, regulation, news, advertising, programming,
audience research, business practices, social impact, ethics, and
careers. Prerequisites: JMC 102, 201 and completion of 60 hours.
JMC 321 Student Media Lab (0-1-No credit), fall, spring. This lab
experience will enhance journalistic skills through participation on a
student media staff. Involvement in a variety of reporting, editing
and production tasks will enhance student understanding of how
staffs function, the essentiality of setting and meeting deadlines,
and the complexity of achieving broad yet thorough community
coverage. Prerequisites: Junior standing, JMC 100 and JMC 102.
Graded credit/no credit. Fee required.
JMC 324 Reporting (3-1-3), fall, spring. A study of newspaper
journalism with an emphasis on public affairs reporting, computer
assisted reports, in-depth reporting, ethics, and laboratory work on
the student newspaper. Prerequisites: JMC 201, 223.
JMC 333 Photojournalism (3-0-3), spring, even years. Study of the
use of the camera and photographs to report and tell a story in the
media. Extensive laboratory experience. Prerequisites: JMC 223, 233.JMC 341 Copy Editing (3-2-3), fall. Principles and practice of copy
editing, and headline writing. Prerequisite: JMC 223.JMC 342 Publication Design (3-3-3), fall, spring. Principles and
practices of typography, graphic journalism, and publication design.
Prerequisite: JMC 201.
JMC 360 Television Field Production (3-0-3), fall, spring. A course
in television field production including the operation of professional
ENG cameras and linear and non-linear editors. Students will produce
program segments suitable for airing on local stations, or for video
and Web distribution. Prerequisite: JMC 260.
JMC 364/564 Media and Religion (3-0-3), on demand. A study of
the interaction of media and religion and the use of media by
religious groups, with varying emphases depending upon current
events and student needs. Prerequisite: junior standing.
JMC 389 Public Relations Writing (3-0-3), spring. A study of
professional writing skills and formats commonly used in public
relations and marketing communications. Emphasis placed on
learning through application, case studies and lab exercises.
Prerequisites: JMC 301 and either JMC 223 or JMC 239.
JMC 390/590 Advertising Creativity and Copy Writing (3-0-3),
fall, spring. Creativity, ideation, market analysis, campaign creativity,
creative direction, creative writing and copy writing. Prerequisite:
JMC 301.
JMC 391/591 Media Strategies (3-0-3), fall. An analysis of the use
of media in advertising, sales promotion campaigns, and publicity
campaigns. Emphasis on planning concepts, strategy development,
product and target analysis, budgeting, audience measurement,
buying tactics, plan writing, and media relations. Prerequisite:
JMC 301.
JMC 392 Integrated Media Tactics (3-0-3), fall, spring. A study of
tactics used in the creation of integrated marketing communication
campaigns, including publicity writing, event planning, development
of collateral, and press conferences. Prerequisite: JMC 301.
JMC 405 Visual Portfolio (1-0-3), on demand. Designed for the
senior photojournalism or electronic media major under collaborative
instruction from an advisor or mentor for the preparation of a visual
portfolio that showcases the student's talents and abilities in the field
of mass communication. Prerequisites: senior standing; JMC 333,
452 or 360.
JMC 438 Broadcast News (3-0-3), spring. A study of news gathering,
writing and production for broadcast. Lab work includes news
preparation and presentation on the campus radio or television
station. Prerequisites: JMC 324, 360.
JMC 449/549 Opinion Writing (3-0-3), fall, odd years. A theoretical
and practical study of the editorial and column in the news media.
Emphasis on critical thinking and writing about current problems.
Prerequisites: JMC 223 and junior standing.
JMC 450/550 Feature Writing (3-0-3), fall, even years. A study of
newspaper and magazine feature articles. Emphasis on identifying
subjects, research, interviewing, and writing. Prerequisite: JMC 223
and junior standing.
JMC 451/551 Electronic Publishing (3-0-3), fall, spring. A
conceptual and practical study of the principles and tools of electronic
publishing. Prerequisites: JMC 201, 342.
JMC 452 Advanced Digital Media (3-0-3), spring. An active
study of the theory and application of digital media techniques,
emphasizing real-life projects, information architecture and
professional Web-building software. Prerequisite: JMC 451.
JMC 488/588 Communication Law (3-0-3), fall, spring. Freedom
and responsibility of print and broadcast media ethically and legally.
First Amendment principles and legal philosophy affecting the media
and employees. A writing-intensive course. Prerequisite: completion
of 60 hours and JMC 102 for majors.
JMC 492/592 Integrated Marketing Campaigns (3-0-3), fall,
spring. Specifics of organizing and conducting integrated marketing
campaigns, including advertising, publicity, selling, planning,
presentation, execution, follow-up, client relations, and accountmanagement. Prerequisites: JMC 390, 391, 392.
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Abilene Christian University. Catalog of Abilene Christian University, 2006-2007, book, 2006; Abilene, Texas. (https://texashistory.unt.edu/ark:/67531/metapth284694/m1/187/: accessed May 22, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Abilene Christian University Library.