Catalog of Abilene Christian University, 2004-2005 Page: 75
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College of Arts and Sciences (CAS)
Journalism and Mass Communication 75
BS: INTEGRATED MARKETING COMMUNICATION DEGREE PLAN (CONTINUED)
Mathematics
> M A T H 12 0 ............................................................................................................................. 3
E X S C 10 0 + 3 activities ....................................................................... .. . . ........................... 4
U N IV 100 U niversity Sem inar ................................................................. . . .. ................. 1
TOTAL UNIVERSITY CORE ....... ............................. .. ...... 41
English
Composition: ENGL 112, 326 or literature ........................................ 3
Social Sciences/Humanities
HIST 118 Civilization II or
HIST 222 Am erican History II ........................................................................ . . .. .... 3
Choose from: anthropology, economics (also AGRB 261), geography, philosophy,
political science, psychology, sociology (maximum one course per area) .................. 6
Fine Arts
Choose one: ART 101, MUSM 230, THEA 220 or THEA 250 ...... ..................... 3
TO TA L BS CO RE .......................................................... .... .... 15
*The student must continue the sequence chosen for the University Core.
Journalism and Mass Communication
JM C 100 M ed ia Issues .................................................................................................. . . . . 3
JMC 102 Creating Media Messages ....................................... 3
JM C 201 Introduction to Visual M edia .......................................................................... 3
JMC 310 Interactive Media or
JM C 451 Electronic Publishing ........................................ 3
JM C 342 Pu b licatio n D esig n ............................................................................................ 3
JMC 488 Communication Law ........................................... 3
JM C 4 9 5 In te rn sh ip ................................................................................................................. 1
TOTAL JOURNALISM AND MASS COMMUNICATION CORE ........................ 19
Integrated Marketing Communication
JMC 301 Principles of Integrated Marketing Communication ................................. 3
JMC 492 Integrated Marketing Campaigns ......... ......... ........................ 3
TOTAL INTEGRATED MARKETING COMMUNICATION CORE .......................................... 6
T O T A L ............................................................................................................................................ 2 5
Choose four of the following courses (note prerequisite requirements):
JM C 22 3 Basic N ew s ........................................................................ 3.............................. . . .. 3
JM C 239 W riting for Electronic Delivery ...................................................................... 3
Public Relations and W riting .......................................................................................... 3
JM C 390 Ad Creativity and Copy W riting ...................................................................... 3
JM C 391 M ed ia Strategies ................................................... 3........................................... 3
JM C 392 IM C Tactics ................................................................................................................ 3
T O T A L ............................................................................................................................................ 1 2
Concentration
Choose from: art or marketing (preferred), communication, English, ethnic and
women's studies, political science, psychology or sociology.
Low er level selections ................................................................................ 9
A dvanced selections . ................... ................................................................ 6
T O TA L .......... . . .............................................................................................................. 1 5
MKTG 340 Principles of Marketing ........................................... 3
MKTG 344 Marketing Promotion or
MKTG 330 Management and Human Resources ................. ...................... 3
T O TA L ......................................................... ........... 6
*These hours may be included in the 15-hour support field
or be included in the 18-hour elective block.
M in im u m ................... ..................................................................................................................... 18
M inim um GPA in m ajor . ........ ............. ......................................................................... 2.00
Minimum GPA for graduation ..................... ..................... ....... 2.25
Minimum liberal arts and sciences hours ...................................................... 65
M inim um advanced hours ........................ .............................. .............. 33
M in im u m tota l h o u rs ........................................................................................... 129
Courses numbered 0** do not count in minimum hours required for degree.
JOURNALISM (BS)
BS: JOURNALISM DEGREE PLAN (JOUR)
Bible
BIBL 101 Life and Teachings of Jesus ............................................................................. 3
BIBL 102 Acts-Revelation ........................................................................................................ 3
BIBL 211 M essage of the Old Testam ent ..................................................................... 3
BIBL 212 Christianity in Culture ................................. ... .............................. 3
Advanced Bible ...................................................... 3
English
ENGL 111 Com position and Rhetoric ............................................................................ 3
Literature .......................................................... 3
Speech
COM S 111 Fundam entals of Com m unication ............................................................... 3
History
HIST 117 Civilization I or
HIST 221 Am erican History I .............................................................................................. 3
Science
Courses in two fields: biology, chemistry, geology, physics, AENV 130, NUTR 120 ...... 6BS: JOURNALISM DEGREE PLAN (CONTINUED)
Mathematics
> M A T H 120 .................................................................................... ............................. . . . . 3
E X S C 10 0 + 3 a ctivities ........................................ ......................................................................... 4
UN IV 100 University Sem inar ........................................ .................... ................ .......... ... . 1
TOTAL UNIVERSITY CORE ......................................................... 41
English
Composition: ENGL 112, 326 or literature ........................ ................................. 3
Social Sciences/Humanities
HIST 118 Civilization II or
HIST 222 A m erican History II* ..................................... ............................................... 3
Choose from: anthropology, economics (also AGRB 261), geography, philosophy,
political science, psychology, sociology (maximum one course per area) .................. 6
Fine Arts
Choose one: ART 101, MUSM 230, THEA 220 or THEA 250 ........................................ 3
TO TA L B S C O R E ........................................................................................................................ 15
*The student must continue the sequence chosen for the University Core.
Journalism and Mass Communication
JM C 100 M ed ia Issues ................................. .. ............................... .... .............. 3
JMC 102 Creating Media Messages ....................... ........................ 3
JM C 201 Introduction to Visual M edia ................................................................................ 3
JMC 310 Interactive Media or
JMC 451 Electronic Publishing ........................................................................... 3
JMC 342 Publication Design ........................................ ......... ..... 3
JM C 488 Com m unication Law ......................................................... . .................... 3
JM C 4 9 5 In te rn sh ip .......................................................................................................... 1
TOTAL JOURNALISM AND MASS COMMUNICATION CORE ................................................... 19
Journalism
JM C 223 Basic N ew s ........................................ 3................................................................ 3
JM C 324 Repo rting .................................................................... 3..................................... 3
TO TA L JO U R N A LISM CO R E .................................................................................................... 6
T O T A L ......................... .................................................................... 2 5...........................................
Choose one of the following 15 hour tracks:
Broadcast Journalism (BJ)
JM C 111 A n n o u n cin g ................................................................... 3.......................... ............. 3
JMC 260 Television Studio Production ................................ . ..... 3.............. . 3
JMC 360 Television Field Production ........................................ 3
JM C 438 Broadcast New s .............................................................. 3............................... 3
JM C e le ctiv e s ............................................................................................................................ 3
Print Journalism (JO)
JM C 34 1 C o p y W ritin g ............................................................................................................ 3
JM C 44 9 O p in io n W riting ...................................................................................................... 3
JM C 4 50 Featu re W ritin g ....................................................................................................... 3
J M C e le ct iv e s ............................................................................................................................ 6
Photojournalism
JM C 233 Introduction to Photography ................................................................................ 3
JM C 333 Ph o tojo u rn a lism ...................................................................................................... 3
JM C 4 0 5 V isu a l Po rtfo lio ........................................................................................................ 3
JM C e le ctiv e s ............................................................................................................................ 6
Religion Journalism (RJ)
JM C 34 1 C o p y Ed itin g ............................................................................................................. 3
JM C 364 M ed ia an d Re lig io n ................................................................................................ 3
JMC 449 Opinion Writing or
JM C 4 50 Feature W riting ................................................................................................... 3
JM C e le ctiv e s ............................................................................................................................ 6
T O T A L ............................................................................................................................................ 1 5
Concentration
Choose from: business, English, ethnic and women's studies, foreign language,
history, political science, psychology, science or sociology.
Religious journalism support field must be in Bible and include 3 hours of
advanced text (beyond university core), 6 hours ministry and 6 hours Greek.
Lower level selections .......................................................................... .......................................... 9
A d va n ced se lectio n s ............................................................................. ................................. .. 6
A minimum of one year on the management board of the student newspaper ................ 0
T O TA L ....................................... . ................................. ....... ... .............. .... .............. 1 5
M in im u m ........................................................................................................................................ 18
M in im um G PA in m ajo r ........................ .. . ....................... ............................................ 2.00
M inim um G PA fo r g raduatio n ................................................................................................. 2.25
M inim um liberal arts and sciences hours ............................... ................................................... 65
M in im um advanced ho u rs ................................... .. . ................................ ................. 33
M in im u m tota l h o u rs ..................................... .......... ................. .... ........... ......... ...... 129
Courses numbered 0** do not count in minimum hours required for degree.
Minors in Journalism and
Mass Communication
This 18-hour minor is designed to provide digital media support
for all types of majors - particularly in careers that require message
presentation comprising digital photography and video; presentation
graphics; computer-assisted training; and desktop, CD and World-Wide
Web publishing. The program is managed by the Department of
Journalism and Mass Communication, but a maximum of two courses
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Abilene Christian University. Catalog of Abilene Christian University, 2004-2005, book, 2004; Abilene, Texas. (https://texashistory.unt.edu/ark:/67531/metapth284692/m1/77/: accessed April 28, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Abilene Christian University Library.