Catalog of Abilene Christian University, 2003-2004 Page: 76
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76 Journalism and Mass Communication
College of Arts and Sciences (CAS)
BS: INTEGRATED MARKETING COMMUNICATION DEGREE PLAN (CONTINUED)
History
HIST 117 Civilization I or
HIST 221 A m erican History I ........................................ 3
Science
Courses in two fields: biology, chemistry, physics, AENV/ITEC 130, NUTR 120 .............. 6
Mathematics
> M ATH 120 .................................................. ........................................... 3
EXSC 100 + 3 activities ........................................ ............ 4
UNIV 100 University Seminar ........................................ 1 .. ............ 1
TO TA L U N IV ERSITY CO RE ......................................................................................................... 41
English
Composition: ENGL 112, 326 or literature ................................... . ............. 3
Social Sciences/Humanities
HIST 118 Civilization II or
HIST 222 Am erican History I ............................................................................. ............ .. 3
Choose from: anthropology, economics (also AGRB 261), geography, philosophy,
political science, psychology, sociology (maximum one course per area) .................. 6
Fine Arts
Choose one: ART 101, MUSM 230, THEA 220 or THEA 250 ..................... 3
TO TA L B S C O R E ................................................................................ ...... .......................... 15
*The student must continue the sequence chosen for the University Core.
Journalism and Mass Communication
JMC 100 Media Issues ............................................................ 3
JMC 102 Creating Media Messages ................................................ 3
JMC 201 Introduction to Visual Media ................................... ................... 3
JMC 310 Interactive Media or
JMC 451 Electronic Publishing .................... ........... ................ . 3
JM C 342 Publication D esig n .................................................................................................. 3
JM C 488 Com m unication Law ............................................................................................... 3
JMC 495 Internship ........................................ .............................. 1
TOTAL JOURNALISM AND MASS COMMUNICATION CORE ................................ .. 19
Integrated Marketing Communication
JMC 301 Principles of Integrated Marketing Communication ........................... 3
JM C 391 M edia Strategies ..................................................................................................... 3
JMC 492 Integrated Marketing Campaigns ........................................ ... .............. 3
TOTAL INTEGRATED MARKETING COMMUNICATION CORE .................................... 9
TOTAL ....... ....................... .... ....... .. ... ....... .......... ..................... 28
Choose one of the following 12 hour tracks:
Advertising (AD)
JMC 390 Advertising Creativity and Copy Writing ............................... 3
JM C 392 Integrated M edia Tactics ........................................ 3
JM C electives ..................................................... 6
Public Relations (PR)
JMC 390 Advertising Creativity and Copy Writing or
JMC 223 Basic News .................................................. 3
JM C 392 Integrated M edia Tactics ........................................ 3
JMC 341 Copy Editing or
JM C 450 Feature W riting .......................... ...................... 3
JM C electives ........................................ 3
T O TA L ............................................................................................................................................ 1 2
Concentration
Choose from: art or marketing (preferred), communication, English, ethnic and
women's studies, political science, psychology or sociology.
Lo w e r le ve l se le ctio n s ................................................................................. .......................... . . . . 9
A dvanced selectio ns .............................................................. 6
T O T A L ........................................................................................................... .......... ................ 1 5
M KTG 340 Principles of M arketing ........................... .................... 3
MKTG 344 Marketing Promotion or
MKTG 330 Management and Human Resources ....................................... ... 3
T O TA L .............................................................................................................................. ............ .. 6
*Unless taken as part of support field, in which case, student
will complete 6 additional hours of elective.
M in im u m ........................................................................................................................................ 13
Minimum GPA in major ....................................... . 2.00
Minimum GPA for graduation .................................... ... ...... 2.25
M inim um liberal arts and sciences hours ........................................ 65
Minimum advanced hours ........................................ ... .. .................... 33
M in im um total ho u rs .............................. .... ....................................................... ............ 130
ACAD hours do not count in minimum hours required for degree.JOURNALISM (BS)
BS: JOURNALIStIJOUR)
Bible
BIBL 101 Life and Teachings of Jesus ........................................ .............. 3
BIBL 102 Acts-Revelation ............................................... 3
BIBL 211 Message of the Old Testament ............................ ................ 3
BIBL 212 Christianity in Culture ........................................................... 3
Advanced Bible ............................................................ 3BS: JOURNALISM DEGREE PLAN (CONTINUED)
English
ENGL 111 Composition and Rhetoric ........................ ..... ...... ........... 3
Literature ................................ ... ...3.................................. 3
Speech
COMS 111 Fundamentals of Communication .......... ......... ...................... 3
History
HIST 117 Civilization I or
HIST 221 American History I ........................................ 3
Science
Courses in two fields: biology, chemistry, physics, AENV/ITEC 130, NUTR 120 ............. 6
Mathematics
M A T H 12 0 .............................................................................. 3.................................. . . . . . 3
EXSC 100 + 3 activities ........................................ 4
U N IV 100 U n iversity Sem inar ................................................................................................. 1
TOTAL UNIVERSITY CORE ...................................................... 41
English
Composition: ENGL 112, 326 or literature ............................ ........ ..... 3
Social Sciences/Humanities
HIST 118 Civilization II or
HIST 222 American History II" .................................................. 3
Choose from: anthropology, economics (also AGRB 261), geography, philosophy,
political science, psychology, sociology (maximum one course per area) .................. 6
Fine Arts
Choose one: ART 101, MUSM 230, THEA 220 or THEA 250 ....................................... 3
TO TA L B S C O R E ............................................. ..... ......................... ...... .......................... 15
*The student must continue the sequence chosen for the University Core.
Journalism and Mass Communication
JMC 100 Media Issues ............................................................. 3
JMC 102 Creating Media Messages ....................................... 3
JM C 201 Introduction to Visual M edia ........................................................................ 3
JMC 310 Interactive Media or
JM C 451 Electronic Publishing ........................................ 3
JM C 342 Publication D esign .......................................................................................... 3
JM C 488 Com m unication Law ............................................................................................... 3
JM C 495 Internship ................................................................................................................. 1
TOTAL JOURNALISM AND MASS COMMUNICATION CORE . ........................................ 19
Journalism
JM C 2 2 3 B a sic N e w s ........... ............... .................................................................................... 3
JM C 324 Re po rtin g .................................................................................................... . . . . . 3
TO TA L JO U RN A LISM CO RE ..................................................................................................... 6
T O TA L ................................................................................................................. .......... ................ 2 5
Choose one of the following 15 hour tracks:
Broadcast Journalism (BJ)
JM C 111 A n no u n cin g ................................................................................................ . . . . . 3
JM C 260 Television Studio Production .......................................................................... 3
JM C 360 Television Field Production ............................................................................ 3
JM C 438 Broadcast N ew s ............................................................................................... 3
JM C e le ctiv e s .............................................................................3.................................... . . . . . 3
Print Journalism (JO)
JM C 34 1 C o py W ritin g .................................................................................................. . . . . 3
JM C 449 O pinio n W riting .............................................................................................. 3
JM C 4 50 Featu re W riting ............................................................................................. . . .. 3
JM C e lectives ........................... ............................................................ 6
Photojournalism
JM C 233 Introduction to Photography ........................... ........................................ 3
JM C 333 Photojo urnalism ............................................................................................... 3
JM C 40 5 V isua l Po rtfo lio ............................................................................................. . . . . 3
JM C e le ctiv e s ........................................ ......... .. ........................................ 6
Religion Journalism (RJ)
JM C 34 1 C o py Ed iting .................................................................................................. . . . . 3
JM C 364 M ed ia and Relig io n ......................................................................................... 3
JMC 449 Opinion Writing or
JM C 4 50 Feature W riting ................................................ 3............................................3
JM C e lective s ................................................................................ 6.................................. . . . . 6
T O T A L ..................... ....................................................................................................................... 1 5
Concentration
Choose from: business, English, ethnic and women's studies, foreign language,
history, political science, psychology, science or sociology.
Religious journalism support field must be in Bible and include 3 hours of
advanced text (beyond university core), 6 hours ministry and 6 hours Greek.
Low er level selectio ns ................................. .. ....................................................... ...... . ....... 9
Advanced selections ............. ................................................ ............... 6
A minimum of one year on the management board of the student newspaper ................ 0
TO TA L ................................................... ... ......... 15
M in im u m ................... ..................................................................................................................... 1 9
M in im u m G PA in m ajo r ...................................................................................................... 2 .00
M in im u m G PA fo r g rad u atio n ........................................ ............................................... 2 .25
M inim um liberal arts and sciences hours .............................................. 65
M inim um advanced hours ..................................................... 33
M in im u m to ta l h o u rs ..................................................................................... 130
ACAD hours do not count in minimum hours required for degree.
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Abilene Christian University. Catalog of Abilene Christian University, 2003-2004, book, 2003; Abilene, Texas. (https://texashistory.unt.edu/ark:/67531/metapth284691/m1/78/: accessed May 6, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Abilene Christian University Library.