Denton Record-Chronicle (Denton, Tex.), Vol. 36, No. 120, Ed. 1 Friday, January 1, 1937 Page: 3 of 8
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8, -
3
New Year Gets Welcome With
Cartoons by Herblock
N
• Q
9
(.98,
' ■
#,
(19
A
r
From tranquil aid Trinity Church,
8
At
4
Dowed,
A
:**
Onvceeks
of Edward Vin, and the re-election of President Roosevelt; there were
z
e **>
3
Store
«2
we had in 1929. When all is said
concede- that they are~ temporarily
same effect—
inftations has the
1i
-f
»
784
ing of a
new home or factory was a relative-
Purity Bakery
i
dend increases and ektras lifted
*
f
N’S
New Year. Business in 1936 was
Eight per cent
i
Have You Seen The
New Philco Radio
the laws of men. The drought, the
KING RADIO SHOP
Phone 27
I
. 5c
lona Tomato
Juice
A#
18c
25c
3
1
52c
Ll‘ii±
9c
15c
TOMATOES 15c
Texas Box
Hard Crisp
$1.25
FLOUR
15c
Lb. Jar
■ •
GRAPE FRUIT
LETTUCE
\
2 5
2 Lb. Jar
}
27c
• 4c_.
Dozen
Head
30c
19c
A
White House
22c
17c
Head
FRAZIER’S MARKET
California
cent.
d up by
Lb.
I
18c
the budget Into , balance by -June
CELERY
APPLES
30. 1938.
the average. Payroll totals shotld
Dozen
15c
14c
Lb...........
15c
season pa
1
ut
BUTTER
—4
Yukon Club
■ lx.
GINGER ALE
I
3
-a
BACON
17c
No. 22 can
1
n
I
3
T
GRAND LEADER CO.
■ V •
/
4
eBm
Lttrffe
Cans
Automatic Tuning and
Many Other Outstand-
ing Features.
CHUCK ROAST
ROUND STEAK
Decker’s
Sliced—
Del Monte
PEACHES
Ann Page
PEANUT
fences imposed on them.
Government - leaders of
FREE
DELIVERY
ly rare sight. Only eight hod
built at the depression low
lion today they have ever held
Labor leaders can tie prosperity
in a knot if they call a general
walkout or they can give prosperity
ter business and heavier consump-
tion. have doubled farm prices dur-
ing the last four years. Now, what
about the outlook tor farm prices
END or Tae
e0-3 e-TE
Uie rest ot the woxid, almost every-
one add d a few.
Te addruonal debts were caused
mainly by such t hings as , cover
1,
production and profits. Second, is
the steady rise in living costs. Third,
were
1933
25c
jamin Blau in
sister, weighing
ounces. wns bort
The little Uli
l the
build-
J
selling prices. This totiday s
we are waving good-bye to a
i
l
live welcoming eve with lew pre-
cedents for lavish speuding.
BUSINESS:
gain for year.
CONGRESS:
upsetting The tide of recovery was
running so strong in 1936, however,
that it swept over every obstacle
and washed .out the old year in a
burst of glory.
There are scarcely any figures on
record that can match 1936's steady
gains in jobs. payrolls, industrial
activity, profits, and daytdends. Top-
ping off the year wasa real post-
election boom. Wave after wave of
wage boosts and bonuses and divi-
....
wottles,
•ius deposit
d.
the boosting of prices
speeding up of business a
ing activity.
Ses-Home Buiding
Four years ago the bur
9c
23c
15c
gi
The other group is equally vital. We had the labor story. for in-
stance—the row between C. I. O and A. F. of L.—the maritime strike,
the auto union drtve, and similar things.
FRYAR MOTOR CO.
McKinney St. -
breaking records, and the Pan-American Clipper planes spanning the
Pacific.
good. Business in 1937 will be better:
My estimate is for a 10 per cent'
gain in the first six months over
the initial half of 1936. It is harder
to make a definite prediction for
the second half, but I think a 5 per
cent above normal by the Fourth
of July and approaching 10 per
cent over normal by next Christ-
mas. The entire year s gain should
average about 7 to 8 per cent above
1936. Business win be above the X-Y
line—in other words, in a prosper-
ity era—for the first entire twelve
month period since 1929! Unless—
Labor Holds Whip-Hand
It is seldom that there is no un-
less". 1936 was an exception. Then
6*0220
"o
the executiop. of Bruno Hauptmann, the Mary Astor diary trial. and operation, tmesan Francisco Bay bridge being opened the Queen Mary
the payment of the soldiers’ bonus: . - - — — —
LARGE
WHITE
160z
EKACE
Sr-Dp,
$rRiKs5
25
Argo Red
SALMON
W’
MR.
Jb€
0VBLK
YAAAN
•3,
1928 Chevrolet
COACH
AtMolutely like new,
motor perfect. Just
obtained from owner.
------ - .. . .__price-tags. They have been at a"
- aS least that amount or morson-atandsti tor the last three years
5-TUBE
CAR RADIO
No Suppressors
$21.45
See and hear it.
TERMS
-Tall Can.......21c
THUMB-NAIL SKETCH OF 1937
OUTLOOK-
but they will move ahead 81012
por cent in 1937. Food bills will be
5 to 8 pet cent higher. Monthly elec-
tric and- gas statements will be
slightly tower Coal and coke will
ease o as the peak of me heatiE
We had the Japanese story, with attempted coups detat in Tokio.
treaties between Hitler and the Mikado, border clashes in Mongolia, and
ominous rumblings and rumors of war. We had the political story, crack-
ling and snapping from January to November, laden with historic sig-
nificance
ups, even though some current sit-
uations do look threatening and
.even though there will be a big in-
crease in the number of strikes I
merely say that if labor leaders try
to push too faf and too fast in their
demands for higher pay and-shorter
hours, we are m for serious trouble.
Four New Factors
There are four new factors in the
new year.
Farm pronts will be somewhat
less due to mark-ups In thepricesi
of produete which the former hst
to buy with farming contnually j
more profitable, wood land (nbw up
20 per cent over the depression
low ■ will continue its gradual rine.f
This recovery in agricultural prices
is a very bullish factor in Um- busi-
neks outlook but do not forget that
it means higher living costs in the
This coming year the gap will nar-
row T took for a 5 to 8 per cent rise
in living costs against only a 3 per
cent gain in 1936.
m thevangard will be clothing
major question in my mind-the
labor problem. If this issue is not
handled properly, business .could
receive a very rude set-back. Work-
#
haps" as many millions as it ac-
commodates every bustnval day
DENTON’S LEADING DEPARTMENT
STORE
Part Wool Single Blankets, full bed
size......98c
manggea
DEVALUAMON
_ Of ve
3) FRA
16
s
debt. This is camouflaged inflation.
It will continue in 1937 aided by
another form ormfiation-the check
or credit type, similar to that which
ment in the heavy group" a' year
ago was 75 per cent .of normal; to-
day it is .85 per cent; and by next
Christmas At should be 95 per cent.
Whem i— r-w v*w———:—
The 3,000,600 heavy industry work-
ers who are still jobless should
dwindle to 2,000,000 by the end of
1937. This would leave only 8,000,-
000 out of jobs next December and
of this number 4,000.000 are the
Roatine jobiees or are- uemptoy-
able, Bv far the best bet for new
jobs will be tn there industries. My
advice to young men looking for a"
job today is to learn a building or
-machinery trade or to join the sales
force of a building materials or ma-
chinery concern!
Skilled workers are going to de-
mand. and get. higher pay in 1937.
While total employment staoutd i-
= ■
=
oa" 8
cent in the last three months and
are at a new top since Sopcember,
By ROGER W. BABSON
BABSON PARK, Mass., Jan. 1,
1937.—I predict that 1837 will be
our first year of real prosperity since
1929! It will be a year of genuine
business expansion, considerable
real estate" activity. constant" labor
troubles, shortages of skilled work-
ers, rising prices and lying costs,
and brisk retail trade
Nearly every line will enjoy good
gains in' both - volume and profits
with the heavy industries showing
the greatest percentage improve-
ment. Tuck this forecast away for
a check-up next December and I
J. D,
31c
Bewley’s White
Fawn, 48 Lbs.
-1
10 lb. cane
----- r
Sultana Peanut
BUTTER
T..VIA W
*****
This year they will mean higher
-s<
"at7
row between the Lewis and Green
factions. These factors, prticular-
ly the latter, all Increase the ten-
sion of the situation.
The real key to this puzzle is the
Administration and its policy to-
ward labor. If trouble should de-
velop. Mr. Roosevelt with his al-
most unanimous backing could swing
the tide of battle in whichever di-
rection he wished Because of the
Presidents unprecedented worker-
following, the outlook for labor
troubles depends to a large extent
on Washington.
Congress Not Marmfur
Babson Sees Prosperity in
1937; Business, Financial
Outlook for Year Promising
Polar Bear,
Pound .... ....
half centuries—41 cents # bushel.
Because ft was cheaper than to pay ,
freight, com was teing burned lor |
fuel in place of coal Milk was being ,
poured on the streets to reduce over- !
supplies of butter and cheese. There
was a bounty on baby pigs.
Today wheat is around *1.35 per |
bushel. Corn is being imported Tom ;
Argentine: Mueh bulk butter acid
in United States" markets contra l
from abroad. Bacon is a delicacy I
once again This all goes to show !
how much more powerful are the
rules of nature and economies than
^36, GONE WITH THE WIND
25c
H H. RUSSELL 4 SONS CD.
#— ...
GREEN BEANS, 2 u.
.o
r -
t
show a rise of not less than 10 per
cent. But remember fatter payroll*
meun heavler producing costs. The
latter tn turn mean either a mark-
up of selling prices or a > cutting of
profit margins
Sees Rising Prices
POTATOES, 10
1930. Next Christmas this price avi
erage will be per cent—maybe J8 (
per cent—higher than it is today.' . .3
Four years ago wheat was selling i was packed tor5
at the lowest price in three and a i ~—————=
It is hard to take a speculative look at the year ahead of us without
looking back at the .year that has just ended And when you have taken
such a hackward glance, you can only conclude that i 1837 beats 1936
. It is going to be the most eventful and generally startling year that the
human race has ever seen.
Go back through the 1936 newspaper files and try to list the most
important news events of the year You ean divide them into two groups
_ —running stories, as the newspapermen call them, which kept popping
from time to time all through the year, and specific events which stood
by themselves.
In each class you can list at least 10 stories that 1937 will have an
awfully tough time beating.
Among the specific, spot-news breaks were Hitler’s reoccupation of
the Rhineland, the outbreak of the Spanish war, Mussolini’s conquest
of Ethiopia, and—for welcomecontrast—the Buenos Aires peace con-
ference; there were the, death of George V of England, the abdication
. - - .. is the big gan in labors influence
sure ofbuyis.wiikcarry.into the as indicated by the election resuits.
. " " Finally, "there is the "powder-keg" I
: I
' : I
* i
: I
ASK YOUR G
a
for
- - THE- ~ .
PRAETORIANS
Legal
-a Reserve Insurance
crease perhaps 5 to 8
Wage rataa should be ate
We had a great engineering story, with Boulder Dam going into 1 charges, ranging fxom 115 rubies-
-- •—— -- ----. • "---*—1 about $57.50—at the Metropole Ho-
raw material to- to be a four pound, two and oqe-
- ” half ounce daughter born a few
egcondRlet midnight to Mrs. Ben-
ENroN, TEXAS, RECORD-CHRONICLE, FRIDAY, JANUARY 1. 231_-87270
Editorial by Bruce Catton
8 o’Clock
COFFEE
MILD and MELLOW
POUND?. 19c
ers" or contractors' deposits. The
bank then "Invests these deposits
by baying more government bonds.
The cycle repeats itsett over and
harmful to business.
REAL ESTATE: Sharp im-
provement—rents higher.
BUILDING: Boom In new
COFFEE
tions do not change the! basic
lei in Moscow, to what-have you?
In various other night -blooming
sections of the globe.
The large-scale monetary extrac-
tion was attributed to internation-
al emergence from the depression
■with everyone using New Year's
Eve as an excellent excuse to cele-
brat.
Mrs Edward B McLean's *50000
party at Washington draw many a
By CHARLES EHARNER
Assoclated Press staf writer
19 to 20 per cent.
STOCKS: Higher but good
selection vital.
BONDS: At ceiling — watch
money policy.
FOREIGN: No European war
in 1937.
SUMMARY: First year of
prosperity since 1929.
course of business. most analsets +aboost if they keep their heads. Do w ; : L. "™. s - L —
— — not misunderstand me. I am not ’ and done, every one of the verous
predicting grave national labor tie- Inftations has the same effect—
er producing coats during the first I
as locomotives. ships, power Me- half Good prices plus hiaher pro-
tions, and machinery. These, busi- duetion should lift farm income be-
nesses are due for a mueh sharper tween s to 10 per cent during the
percentage improvement than the
consumer goods industries. Employ-
___ capital bigwig, 7.
four-leaf ubT all was hilarity. hovrevee-T
Tlie chill dawn meant only an-
Babsonehart,shoula be hugging the
X-Y Normal Une and heachg in,
to another period at prosperity
Statistically, that is exactly where
business is today. We are right
square on normal!
For the" first time in fourteen
years, we are crossing the “X-Y”
Normal Une on the way into a new
prosperity era. A moment's- retro-
spect shows the tremendous distance
that we have covered since we
touched bottom in March, 1933. The
total gain in business has been 78
per cent! Nearly a third of this rise
has come during 1936 alone.
1936 Remarkable Year
The year- jitot closed has been a
remarkable one in many ways.While
it is generally believed that elec-
2 pl
= I
Few Precedents for Lavishness •
Of Spending; Not All Hilarity
. Western Auto Associate
•apan-
* > THE T
PRAETORIANS
Mrs. Bess MeCullar
District Agent
Over KimBrough-Tobin
Drug. Store.
Home Phone 884
Will not be
there was no "but" to my bullish- the banks in the form of jobhold-
ness. Today, however, there is one ...... —
over again. building up bank de- Gone, temporarily at least, are
the days when. orders were taken
eastzaesz-
The Washington consensus is that
Congress will not be harmful to
business in spite of the voters' roar
of approval of the New Deal 1here
win al- a lot of barking but nittle
biting. The emphasis of the com-
ing sessien wii be on perfecting
Tegisfition already passed and add-
ing a few amendments thereto. I
doubt If a hamperful of new reform
laws will be jammed through
Bond Inflation to Continue
Il will be two years before another
election, and the average Congress-
man will be worrying less about
his constituents and more about,
the Constitution Along this line,
I expcot-to.see a big improvement
in Federal finances. An effort wW
be made to cut expenses. Relief aid
will be continued but hot on the
boomdoggmg scale of the past three
years. The government's income
should rise steadily as 1937 works
along. But despite Washington fore-
casts to the contrary. I doubt if the
picture today which si ve labor such
MCI MJ ucrcases anu exuras il1vu M",1 . f. . SX1,., i.l 4.
Christmas trade back to old-time azstrong hold on industry.First.s
levels---------""-- —the tremendous gain in industrial
Eight Per Cent Gain for 1937
The momentum picked up by this
CHUM SALMON *.
Wholesale quotations on
products -from i -
finished goods—have risen. 3. per
predict that youLwil find general
—business around 8 per cent above
today’s figures and not far from the
1929 peaks!
I Business at Normal
‘A year ago at tnis ume my fore-
cast was: "Bynext Christmas" gen-
eral business, as measured by the
ler twin
. four
.‘m.
unhattan
gjjfper- i'
COCOANUT, LB.
city.
CTothing to Cast More
Up to now, the cost of living has
pot.been keeping pace with the re-
covery in general business Its ad-
vance totals only 20 per cent against
75 per -eent J or industrial activity
and 30 per' cent for ’ retail prices.
- t -
"
‘ 2-
- rAGE n
We had the prosperity story, with pleasant yarns about reviving
industry scattered all through the year. We had the New Deal legisla-
tive story, with its new tax law, its social security act, ends on. 3And we had, lastly, the perennial human interest story of the Dionne
We had the U. S. Supreme Court story, which stabewith the out-"quamtuplets, who emerged as the leading tourist attraction of Canada,
lawing of the AAA. continued with other controversial decisions, and a breath-taking assortment, certainly, for one year to bring forth,
wound up with infinite discussion about the court and the Constitution. Is 1927 going to begin where 1936 left off, and eclipse the news record
We had a long weather story—snow storms, floods, dust storms, and, of the dead year?
drouth. We had the grim auto traffic story, With daily tragedies mounting If so. we. might" as wek-begmTOOkmg for storm criian
to a fearful death list for the year. j clovers. " .
1 , tai farm income higher.
1 LIVING COSTS: Clothing is
lead sharp advance.
RETAIL TRADE: Big year—
best since 1929,
ADVERTISING: Boest quotas
-Depse
ANDPwamN44
mguuoomverzergprrrraropongjistic prospects torbunidang,and pndauetzinKodra"notBmch‛hhh-
night before Christmas, I vvitcu . with ti tv at least an , F1. . . .7 ,
the Capital Experienced Obs.N- i vaiuesnandswsthimauivit/ , ward tor. hvestock population
era there believe that the Pres- • PTgrntsove 1926 ctate and" Is-near the lowest Poiitin vehra
dent may have more trouble than . tfor of the outlook Dairy, egg.andpoultrx.prices.winl
the pubue mmazine in holding nelpuncing “ typical of the outlook advance under the impetus of high-
trw puonc imagines ini noiding ni for all capital goods industries such —
huge Democratic majority together. ”
This means that inflation will
gain ground this year. It has al-
ready taken big strides in recent
years although the general public
IM entirely, unaware of it. Public
debt lias grown *16,000.000.000 since
July 1. 1930. Tax receipts have dou-
bird since 1933 Stin the Treasury
+ forced toradse-dundstopy
pubTic bms byseTfimgtovTfire
bonds. This money finds it way into
below cost simply to keep the ma-
chinery from getting rusty. Gone
are the days when people would
work for nothing simply to keep up
their-couraqe. In addition-to higher
producing Soeta the Rebispn-Pat-
man Price Act, if strictly interpret-
ed, will push distrtbttion costs
higher. All this will be mirrored on
wholesale and retail invoices.
Sharp Mark-ups Ahead
Bc»*3
2Fzd
...
—a—-----. .
1 • V- . .. .
===========================
ers" and employers' market. For
the first time since 1929, we shall
see ptices during 1937 controlled by
the seller and wages by- the em-
ployee.
“v?t' Fepair, “oHAAA and shon suppiles, bet-
ORANGES
MIIKCAULIFLOWER
POULTRY > DRESSED FREEt
16 oz. jar -.x. 20c
Cloth Bag
Sugar
10 lb. beet .... 50c
gain in revenue or the-slash in ex-
penditures will be suficient-to bring
Liquer owed, too, in the same
' m e yon Epoioz aneaetts:in ratio a Ine crowds, fci^wbfle there
were only a few dozaacuie alco-
holle cases reported at hospitals as
compared with the hundreds every
New Year’s Day during prohibition.
After 20 years in which high jinks
were frox.ed upon, Soviet Russia
cut loose in pre-volutienary gaiety.
It was a lonely New Year’s Day
for the Duke of Windsor in his Aus-
tria exile. However, he tatted on
the long distance telephone with
Mrs Wallis Warfield Simpson tn
Cannes at midnight.
. . ■ ! ■! I I ■ —
Stalk M . ... 10c
where a hundred were built in 1929
and where fifty are being built to-
day Home building is a typical cap-
ital goods industry- I is a direct
thermomefer of public confidence.
Once "c3tiHdfhCe returns there 18 a
veritable stampede to take advant-
age at rear estatebargains and to
get under theutre on building costs.
A feature of 1937 should be a real
boom tn home building.
Non - residential construction,
aside from public works, should al-
so enjoy a big gain Plant expansion
or modemization is a necessity for
many concerns. Prices of building
materials are on the verge of a
sharp mark-up Demand for skilled
building mechanics will soon-be re-
flected in higher bids on jobs. Bar-
gains in existing structures are
ers are in the most strategic posl- posits and ballooning the public
build, let out your contracts NOWl ■
Extend Leases Now
I,fact, much depends on Wash- Thesameaprles tosrentstnaou ,
ington as far as most-problems arenavs tnr . rab vho Sexe After this year?
; concerne. Not so may- years ago ■ N°W Tor a.nve-yeazperoduArver Another Good Year on Farms
It was the vague to take careful An10 pencent.ad atcelasfnstr. Grain and cotton prices, depend
soundinen in Wall Brie,’ beroral rents will probatty increase anotner on the weather and , pltings.
making an annual forecast Toda 15 per cent in 1937—maybe more m jBmrd on eurrent acreage estimates
the most important preparhtionfor , w2tr-locasedcarcarowiohsdhngoptima"anabarna drouaht. onices ot these
2
Resolve NOW
to hare a new roof on
your home. A Johne—
Manrille Roof 5% Loan.
3 Yeara To Pay
M. A. GAY
Roofing & Sheet
MetfCoJ
other day's fighting for the weary
soldiers of Spain; rebel planes
dropped 12 bombs at midnight in-
to Madrid.
One hundred thousand Chinese
narcotie addiets were granted 9 .
three days" delay in the death sen-
FRESH TOMATOES
1h
2 Tall- LeU
"s A
i
MATCHES
homes year’s feature.
V STRIKES: Possibility of grave
i labor troubles. _
LABOR: Higher wages and
, more jobs.
’ FARM PRICES: Spotty--to-
=
-
A
HAMBURGER MEAT
j SLICED BACON
MEXICAN WEINERS -
sopageee.
iSa ! (3
/ ee
‘4--
warned their people at "more air-f
nculties to experience in the fu-
. Premier Blum of France appeal-
ed for an international “will for1
Philippine authorities guarded
agaist a rumored extremist up-'
rising such as that 11935 when
more than 60 were killed.
Chief contender for trie first birth
honor in th? United States seemed
CRACKERS 2 Lb. Box
Extra Fancy (
40 Years of Successful
Oporation and Service.
A Policy to Suit Every "
Need. Monthly Pay- f
meats If You Desired.
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McDonald, L. A. Denton Record-Chronicle (Denton, Tex.), Vol. 36, No. 120, Ed. 1 Friday, January 1, 1937, newspaper, January 1, 1937; Denton, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1539784/m1/3/: accessed May 21, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Denton Public Library.