The Rusk Cherokeean. (Rusk, Tex.), Vol. 106, No. 15, Ed. 1 Thursday, October 8, 1953 Page: 4 of 16
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The Rusk Cherokeean, Rusk, Texas
OCTOBER 8, 1953
iff *!
WANT ADS
ALL CLASSIFIED ADS ARE PAYABLE IN'ADVANCÉ. RATES ARE DOUBLE IF STATEMENT IS SENT.
FOR SALE
POR SALE: 1 white, table top gas
range. Good condition, reasonable.
Mrs. Bonds Looney. Phone Day, FOR RENT: 2 room furnished
FOR RENT: Unfurmshed apart- Today's readers are better educat-
ment with al conveniences, útil-¡ ed and Hke tQ thjnk for them.
^fS,tPa± in' Cal1 ^'selves. Today's editors reflect this
Elll0tt' 435- ¡ new attitude of readers. 1
ing a lawn entirety carpeted with
grass. But the pleasantest yards
are those that show a little bare
path worn somewhere between
them and the neighbors."
Cynthiana, Ky., Democrat: "The
trouble with a small town's alco-
holics is that they are not anony-
mous."
"These editors never are as mad
148-W; night, 9701-W-2.
tfc-11 ! W, 1411 N*. Henderson.
FOR SALE: New four room house
with bath. Well located in city on
paved street. Small down pay-
ment. Harry Tosh. Phone 9705-
W-l. tfc-13
FOR SALE: 4 room house and 6.8
acres of land. Oak timber on 4
acres. 2 miles northwest of Rusk.
Alen 2 two-room houses for sale,
to be moved. One mile from city
on Palestine highway. Louie Pate,
RL 3, Rusk. 3-t-p-15
Mineral Wells, Texas News:
"Rubbing elbows with a man will
reveal things about him you nev-
apartment with refrigerator. 361- as their grandfathers usually er before realized. The same is
true of rubbing fenders."
Ellaville, Ga., Sun: "In the coun-
try newspaper business you meet
NOTÍCE: Haye your^car rep^edi^' tolerant" good humor is a /Lready'^knlw0"6^ ^
Junction City, Kans., Republic:
'A family can bear up under a
NOTICE
l-t-p-15 i were," says John M. Henry, of the
Des Moines (la.) Register and Tri-,
bune. "As a matter of fact, for
today's country editors to depart
at Martin Motor Co. Quick service, rar¡ty. That's one reason reading ¡
fair prices, all work guaranteed. (them is s0 deiightfui. Maybe it's,
this good humor plus their range >
cataclysmic tragedy and yet go to
pieces when the water has to be
turned off for a few hours."
Jacksonville, N. C., News and
Views: "You are young only once.
After that you have to think up
some other excuse."
Washta, Iowa Journal: "He may
have a greasy hat and his trousers
may be shiny, but if his children
have their noses flattened against
the windowpane a half hour be-
fore he is due home for supper,
you can trust him with anything
you have."
Waverly, Iowa, Bremer County
Independent: "A foreigner visit-
ing in the United States thought
"Oakie Doakie' was the feminine
of O.K. He was, of course, mistak-
en. The feminine of O. K. is 'may-
be.' "
Overbook, Kans., Citizen: "The
modern husband doesn't ask,
'What's cookin'?' He leans on the
deep freeze and says, 'What's
thawin'?"'
Some columnists prefer to
squeeze humor from a single top-
ic, which each week they kick
around for several hundred words.
Others create fictitious characters,
which they quote with glee. Some
like to share their space with con-
tributors. The future of the small
newspaper seems secure because
people like to write it and to read
it.
"We rate being a columnist on
a little country weekly newspaper
in Iowa as being one of the most
satisfying, outstanding, and thrill-
ing experiences of our life," wrote
Florence Laffer in the Correct ion-
ville, Iowa, News.
WATCH FOR THE
Grand Opening
OF YOUR NEW
Western Auto
Associate
Store
FOR SALE: Two used cornets.
Phone 183-W or see O. D. Blank-
enship at the Babcock Store.
l-t-p-15
LET'S SWAP: House trailor for
cattle, a tractor, or what have
you. Call 415-J, Ray Acker.
l-t-p-15
I MAKE BELTS, at 75c each. Iof interests; anyhow, something
Buttonholes, cover buttons and do ,makes them Pleasant, philosophi-
hem.titching. See me at my home cal- re,axed; and neighborly-and
next week in the a.
C. E. Jay.
m.
Mrs.
tfc
ELECTRIC IRONS REPAIRED
We repair your ola Electric Iron
We Buy JunK Batteries
Rabcock B/os. Auto Supply Store
NOTICE: For sanitary septic
tank cleaning, call A. R. Pool, col-
lect 4150, Henderson. Prompt ef-
ficient service. tfc-47
WANTED
WANTED TO LEASE in Cherokee
County: Around 75 acres of farm
and pasture land. House on prop-
NOTICE: Have your car repaired
at Martin Motor Co. Quick service,
fair prices. All work guaranteed.
tfc-51.
able to write that way. Always
there's the certainty, however,
that if they dislike something they
will blast it to kingdom come.
But that will be that, and it will
be between good-natured quips."
Writing of these informal col-
umns is marking the resurgence
of personal journalism at the
grassroots. Editors are learning
again that readers want them to
write from the heart.
Many small-town editors have
found that their columns can per-
form the dual function of giving
opinion and printing miscellany
collected on their daily rounds of
public buildings and stores. Such
catch-all columns "accumulate."
erty. E. P. Pounders, Rt. 1, Doug-¡N0TICE: wm take care of small
las, Texas. 3-t-p-13 j children at home. Mrs. Essie Creel, j They reveal the editor's thoughts,
™ m "'"" humor—both heard and uttered—
and ideas, permitting him to share
his belly-laughs and moments of
TELEVISION REPAIR: For ex-
, Phone 374, Rusk, Texas. tfc-13
pert television repair and service; NOTICE: I want to announce I
call 353, Urdal Radio Co., Rusk, i have just finished a course in
Texas. Only television shop with
first class government license in
Cherokee County. We do guaran-
teed service on all models for the
most reasonable and honest prices.
The highest quality service in 165"M
East Texas. tfc-46.1
custom furniture upholstery.
Guarantee to satisfy my custom-
ers. Located in warehouse behind
Bus Station. See me for consulta-
tion, or call O. B. Mann, Phone
l-t-p-15
BADIO REPAIR WORK
fExpert repairs on ah types of
radios. Over 20 years experience.
*lonest and reasonable prices.
URDAL RADIO
Phone 353 Rusk. Texas
The Small Town
Newspaper And
How It Operates
By—OLIN E. HINKLE
Professor of Journalism
University of Texas
Life at the grassroots of Amer-
FOR RENT
WRITE OR WIRE Rawleigh's,
Dept. TXI-1334 No. 216, Memphis,
Tenn. Regarding opportunity for
Rawleigh Business in city of Rusk
and Jacksonville. No capital need- lca is nowhere mirrored with
e(j ll-6t-p greater fidelity than in the small-
—-— town newspapers. And the
WANTED: Waitresses 6 days per thought life of the small-town edi-
week. Hi-Way Coffee Shop, Alto, tors is being revealed, week by
Texas. 2t-c-14 . week, in home-grown columns oí
WANTED: Accountant desires,Wlt' humor' pat^Ps' sentiment,
small sets of books to keep. Your , acotes, e:xhortations, apologies,
office or mine. Credentials fur- 1 «aghg from pro
nished. J. C. P. O. Box 895, Jack-1 f"und<f. edltonaI °P,mon to Just
mi n i _ ij plain trivia.
Bonvi e' -I These grassroots columnists —
more than 8,000 of them — are
turning out material of surprising
quality. One has to read hundreds
of columns, of course, to glean the
quotable items. Small newspapers
are mainly local and their home-
grown columns arc chiefly local.
But, more and more, the small-
town editors are writing com-
ments of timeless wisdom and
universal interest.
Columns and typical column ma-
terials are not new, but styles in
such writing vary from genera-
tion to generation. There was a
time when the "great editors"
thundered in bad-humored edi-
torials and were much admired
for their courage. Reading their
writings today, however, does not
FOR RENT: Three room house in
good condition. Phone 374 or see
Will Troublefield. 8-tfc
FOR RENT: Small furnished 2
room and bath house, newly re-
finished. Mrs. Bonds Looney.
Phone Day 148-W; Night, 9701-
W-2. tfc-11
FOR RENT: Furnished apartment
with private bath. Call 237-J.
tfc-10
FOR RENT: 3 room furnished
apartment. Modern conveniences.
Telephone 851, 1423 Hospital St.
R. E. Reese tfc-14
FOR RENT: First floor furnished
apartment. Private bath. Close in,
bills paid. Phone 423R. l-t-c-15
FOR RENT: t)ne unfurnished
apartment. Phone 136-W, Mrs.
Vernie Minter, 212 West Pales-
tine. tfc-13
Newspapers consistently fight
-corruption and incompetence in
government.
inspiration with readers
At the national level, profes-
sional columns developed amaz-
ingly during the depression and
war years when people asked ques-
tions which could not be entirely
answered at the local level. But
the small-town columns have come
along gradually and naturally for
different reasons.
Some columns have been start-
ed from hospital beds when edi-
tors were ill. In recovery, the
authors tried to drop the columns,
but readers insisted that they be
continued. The discovery that
nearly all readers read the col-
umns was duly noted and report-
ed at state and regional press
conventions. Readership polls con-
firmed the appeal of the columns.
In newspapers which stressed
"heavy" editorials and in which
the news was written with im-
personal objectivity, the columns
offered the light touch which
readers desired.
Of course people other than edi-
tors write columns. Some of the
best authors are bakers, ministers,
school teachers, farm wives, and
others outside the newspaper fam-
ilies. And there are many kinds
of columns, including sports, so-
ciety, stamps, farming, etc.
But it is the "personal column"
which has the broadest reader
appeal. Its light touch gets full
readership, but often a dropped
hint or a direct appeal can get a
terrific response from readers. In
fact, readers like to respond and
many columns are carefully plan-
ned so as to have some promotion
or project at regular intervals.
Column wit usually takes epi-
grammic form. Brief quotable bits
are the matured wisecracks so
frequently heard in this country.
They are truisms of quick impact.
Says the Spencer, Iowa Report-
er: "There is undoubtedly a cer-
reveal the wisdom and tolerance
which is now expected of editors. I tain satisfaction to be had in hav-
Decorating Hiots For Your Bedroom
COTTON QUIZ
rW\OW DOE5 COTTON HELP
V^the WZEffltzw
CLOTHES CLEAN ^— . .
AND FRESH? ^19 A ñ
T
X
Good taste and comfort in a bedroom hiithUghted by a distinctive,
colorful bedspread with matching draperies, Cannon's "Nci
NEAttlY 100,000 BALES
Of COTTON ARt Uf tO EACH
WA« .N LAUNDJBV ANO
DRY cu amincTSuppuB*.'
Your bedroom is your own per-
sonal Konctuarv. Behind its door,
you And a restful haven from the
world, nnd, at time*, from mem-
bers of the family. In decorating
y >ur room, it is important that the
color and furnishinirs express your
individuality and create an effect
n( *erealty.
This hint comes ft
Cannon H<
irivc pttrtic'
th
Institutv
on to th
ew Regency.
For modern or traditional rooms,
new ready-made decorator - type
fashion bedspreads and matching
drauerie* in glamorous colors cre-
ate brilliant accents. You can con-
trast or harmonise them with your
thill and floor covering.
You can even upholster or slip
eo r y ur hr drown chair* with
the fame u^ing an extra
Sed ! t Thn t* often mare eco-
nomical than buving drapery
material, vtu y d.v<rat''!* also
Use 1 i>;mad* for upholstering
he;tdÍMtíi>U.
PREVENTION
WEEK
October 4th - 10th
TRAGEDY STRIKES. The home caught on fire from the woods.
Carelessness started the woods fire. October 4-10 is Fire Prevention
Week. Forest fires can be prevented by care exercised by you, your
friends, and your neighbors. Crush out cigarette butts; deaden
matches before you throw them away. Extinguish camp fires and
brush fires before you leave them. These careful acts will help pro-
tect your property and prevent this tragedy.
Don't Let This Happen To
Your Home!!
STOP FIRES BEFORE THEY START !!
Fire Prevention Is The Duty Of Every Citizen, Every Day
PROTECT YOUR HOME, YOUR FAMILY YOUR PROPERTY
-BY OBSERVING FIRE SAFETY RULES
THIS AD SPONSORED IN THE INTEREST OF FIRE PREVENTION WEEK BY
THE FOLLOWING INSURANCE AGENCIES:
E. B. MUSICK
Insurance Agency
W. D.BAGLEY
Insurance Agency
E. D. GUINN
Insurance Agency
GREGG
Insurance Agency
gofflong
Insurance Agency
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Whitehead, E. H. The Rusk Cherokeean. (Rusk, Tex.), Vol. 106, No. 15, Ed. 1 Thursday, October 8, 1953, newspaper, October 8, 1953; Rusk, Texas. (https://texashistory.unt.edu/ark:/67531/metapth149993/m1/4/: accessed May 2, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Singletary Memorial Library.