The Rusk Cherokeean. (Rusk, Tex.), Vol. 106, No. 8, Ed. 2 Thursday, August 20, 1953 Page: 1 of 4
four pages : illus. ; page 22 x 15 in. Digitized from 35 mm. microfilm.View a full description of this newspaper.
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
i": *i®
The Rusk Cherokeean
TEXAS' OLDEST WEEKLY NEWSPAPER, ESTABLISHED AS THE PIONEER JULY 5. ma
SERVING THE GREATER RUSK TRADE AREA
\¿s
,cí§
XBJ
<se£ *=v)j«:
VOLUME 106
5 CENTS
THE RUSK CHEROKEEAN
AUGUST 20, 1953
20 PAGES
NUMBER 8
ra
«all Store Opening Is Set For Friday
RUSK'S NEWEST FAMILY SHOPPING CENTER IS COMPLETE
IB
•$ V
Founders Of 3 Beall Brothers 3
"Archie" <
'P*
fp
S\
íé
Beall's proud heritage of loyal CUS rSS&L
lomers is the evidence of consistent ano'E^vj
thoughtful service ot the people of Tex-^cir;
as for 30 years. The foundation of Bealls
is based upon CUSTOMER CONFID-
ENCE and* the Company's growth is the
result of 30 years of fair dealing with i
the public. You receive 100 cents worth
sf quality merchandise, friendly service
and complete satisfaction for every dol-
lar you spend.
Bealls treat every customer alike, re-
gardless of race or creed. Every item is'
plainly marked and every person pays
the same price for Beall's merchandise
as their friends.
You pay cash, carry it and save at
Beall's. We leave off the frills of doing
business and pass on the resulting lower
prices to you; a sale is never closed un-
til the customer is satisfied.
Every item offered for sale on Beall's
counters is bought only from reputable
manufacturers who make merchandise
to our rigid specifications, thus assuring
you of the highest quality goods for the
Drice.
Every item offered in our stores car-
ries the tradtional Beall assurance of
honest value and dependable quality.
Beall's merchandise is as good or better
than standards of quality as set forth by
the U. S. Government.
Every facility of our store is geared
for greater service, year-around custom-
er comfort and shopping convenience.
The efficiency and speed of service low-
ers selling costs, which makes your
hard-earned dollars go further.
3%
vm n
c_:~
m
v.
A. A. BEALL
(Deceased)
"Willie"
...
W. F. BEALL
President
"Robbie"
ROBBIE BEALL
Vice- President
BEALL COMPANY IS OBSERVING 30TH YEAR
OF GROWTH AND SERVICE IN TEXAS
READY-TO-WEAR FEATURES
NAME BRANDS LOW PRICED
Nationally advertised name
brands at down-to-earth prices
will be featured in Beall's Ready-
to-Wear Department, and Rusk
shoppers will recognize many fa-
miliar labels usually íeatured at
higher prices, according to J. C.
Penick, manager.
High-fashioned suit lines cur-
rently featured ¿fro: Betty Rose,
Hollywood and Brant Leigh.
Famous dress labels feature 17
lables, such as Cay Artley, Quaker
Lady, Vicky Vaughn, Toni Todd,
Hope-Reed, Kay Whitney, Joan
Curtis, Apex, Cardinal, Darlene
Jr., Teena Paige, Brogan & Jen-
nings, Petty Hite and Kabro.
Children's dress lines are Kate
Greenaway, Burdee and Tiny Wo-
men.
"These famous nationally recog-
nized ready-to-wear lines at Beall's
low cash-and-carry prices are
demonstration enough that fash-
ion need not be expensive," Mr.
Penick said to-day.
Other departments offer foun-
dations, blouses, skirts, maternity
dresses, infants' and childrens'
wear, housecoats, robes, rainwear,
playclothes and uniforms.
Roberts, Johnson,
Rand Shoes Are
Featured at Bealls
Big Beall Brand
Work Clothing Is
Popular Depart.
The Tex us working man's choice
for J10 years. Hi", Beall Work
Cloth*-* have won the reputation
All-leather shoes, made by the
world's largest manufacturer of
shoes for the family, wlil be fea-
tured by the new Beall store
here.
Foremost among the top-quality
nationally advertised lines are
Poll Parrot shoes for boys and
girls, Rand shoes for men and
boys and Trim-Tred shoes for wo-
men.
Of special interest to the work-
ing man is the complete line of
Star Brand shoes carried here.
This line features work shoes, ox-
fords and boots of all types in a
wide range of sizes and widths,
sensibly priced.
"Shoe shopping will be a pleas-
ure in our complete family shoe
department because we place all
emphasis on correct fit, courteous
service and value at reasonable
prices," Mr. Penick said.
With the opening of Rusk's new i
3 Beall Brothers 3 store, the Com- |
pany will not only celebrate their
25th retail unit, but will observe
30 years of successful retail mer-
chandising as well.
Although generations and mer-
chandising methods change, the
Beall Company has constanly gear-
ed its ever expanding facilities to
the wants and needs of its cus-
tomers, with the watchword "Ser-
vice" uppermost in its mind.
The first Beall store was open-
ed in Henderson, Texas, in 1923,
with small space and capital.
Sparked by the determination and
imagination of its three founders,
A. A. Beall (deceased), W. F.
Beall, Jacksonville, President,
and Robbie Beall, Nacogdoches,
Vice-President, the Company soon
enjoyed "growing pains" and be-
gan planning additional stores.
' Archie," "Willie" and. "¡Rob-
bie" as the three brothers are
known all over Texas, began a
continuous expansion as the re-
sult of their "down to earth" ef-
fort to give friendly, courteous
service and to operate on a "one
price to all policy. Too, soon after
beginning operation, they discov-
ered that, by selling for cash only,
they could offer merchandise to
their customers at a much lower
price. To-day these basic policies
are carried out in all 25 Beall
stores.
From its inception, the Beall
Company has planted the seeds
of "Quality Merchandise" in the
fertile soil of people's apprecia-
tion. Beall's business policy is a
policy molded by laudable ambi-
tion ... a policy of liberality to
its employees . . of the strictest
integrity . . . and of the highest
aims . . a name that has been
known and trusted for 30 years.
Bealls most sincere thought is
to give their customers the most
merchandise for their money.
Every individual effort is directed
toward economy of operation so
that these savings can be passed
on to the customer. Every ex-
pense that arises in the routine of
business is carefully analyzed by
experts and eliminated unless
I found to be necessary. Beall's
deal directly with manufacturers,
¡buying in large quantities so that
! their customers can benefit by the
! resulting savings.
By following such logical re;<-
! soning of giving (heir customers
1 100 cents worth of quality mer-
chandise, friendly service and
complete satisfaction for every
dollar spent, Bealls has grown
from its humble beginning in 1923
to a chain of 25 stores in Texas.
Plans for the opening of addi-
tional stores have already been
blueprinted by the Beall Company
and its busy research department
is constantly on the alert to bring
Beall stores and customers all the
comfort and convenience modern
merchandising affords.
An all-Texas concern, Beall
stores are operated in other cities
as follows: Henderson, Nacogdoch-
es, Mount Pleasant, Longvlew, San
Augustine, Gilmer, Jacksonville,
Paris, Center, Kilgore, Lufkin,
Greenville, Sulphur Springs, Mar-
shall. Palestine, Port Arthur, Car-
thage, Beaumont., Conroe, Bay-
town, Stephenville, Plainview and
two stores in Dallas located at
5415 East Grand Avenue and 2021
Lancaster Road. General offices
and warehouse for the Beall Com-
pany are separately maintained at
Jacksonville, Texas.
o
The Public Is Cordially Invited
To Grand Opening At 9:30 A. M.
Everything is ready at Bealls
and the doors will swing open for
public inspection Friday morning
promptly at 9:30 a.m. in Rusk's
newest family department store.
Beall's busy staff of buyers
have spent many weeks scouring
the nation's best markets to pro-
vide Rusk's shoppers with hun-
dreds of Beall's usual good val-
ues, plus many opening specials
and special purchases that will
prove (o people of the Rusk area
that Beall's is the value shopping
center.
"Our opening climaxes many
months of planning. The Rusk
Beall store was conceived and
designed with but one thought, to
bring you a comfortable, pleasant,
ALTERATIONS ARE FREE AT
3-BEALL BROS.
Constant Growth Is The Proof Of Service
for
atan
n«.ii
value (r<>m ft
wear And eeo-
New Labels To
Be Introduced
Seven famous Beall brand
name* will ho introduced to Rusk
Friday when the new Beall store
opens ot ft 30 a.m.
"Lone recogntied us trusted
I; M of dependable quality and
hv ¡ii'iii customers for
'to vears v\< brim* thu! tkui triiiW-
fc .
PLAINVIEW
GREENVILLE * * AMT.PLÍASAHT
SUtPMER SPRS. |
¿SnSKS
A JTEPHENVILIE H ND(«ON* ACARTHA6I
PHENVILIE hind °«0N* ACARTM/
4 JACKS0NVIJ.lt4 CENTER \
PALESTINE
RvTSK SAN AO
T/
■ h v
the R
*(■<■>.(¡(ÍB'ÍMV* H't up ittn
In* UWaiarv
|'i «he *tw Utv Mkl kea^r
,> *f t*w
\n Uft IfautU'
nimm- «ml
úiufv i aflanw
\
SAN AUAU&TIMI
MAUMONT ARTHUR
BAYTOWN
Lay-A-Way Plan
Is Popular Way
To Buy At Beall's
"Use Beall's Convenient Lay-A-
Way Plan" is a familiar term with
Texans everywhere. To the uni-
niated it is a simple and conven-
ient method for reserving and pay-
ing for merchandise that has
grown popular with the buying
public through the years.
The Lay-A-Way Plan is exactly
what the name implies. Any Beall
customer simply selects an item
and makes a small cash down pay-
ment. The item is then reserved
for the customer while the bal-
ance Is being paid in small, con-
venient weekly or monthly pay-
ments.
"One particular advantage of
Ihis plan is that Beall customers
may reserve any number of items
while stocks are at (heir peak,
usually in advance of the season.
This gives them the advantage of
best selections and the possibility
of having I hem paid for by the
time they are needed," Mr. Penick
said.
This simplified, convenient way
for making purchases was devised
by Bealls many years ago and has
provided an easy way ta hold se-
lected merchandise and fo pay for
it in small "hard-to-miss" pay-
ments.
"Any Beall customer may use
this Beall method of buying mer-
chandise and use it as often as
they wish. There's no red tape
and no unnecessary delay in mak-
ing your purchase, as thousands
of satisfied Beall Lay-A-Way cus-
tomers can tell you," Mr. Penick
said.
:—o
Piece Goods Dept.
Is Complete For
Home Sewing Savings
Home sewing is the number
one hobby of American women
who, statistics reveal, last year
purchased 120.000,000 patterns
and 2,000,000,000 yards of fabrics.
Realizing that recent economic
upheaval" will likely send those
figures soaring even higher this
year, Beall's buyers have gone
"all out" in assembling a huge
selection of "hy-the-yard" fash-
i to adequately serve the worn-
of Rusk and surrounding ter-
ry with their sewing needs
eonvenler.' place to shop. All mer-
chandise Is arranged with the de-
partments planned to achieve
maximum efficiency without sacri-
ficing eye appeal," Mr. Penick
said, Thursday.
Interior of the store is deco-
rated with pale blue and deco-
rator brown walls, with fluore-
scent lighting brightly illuminat-
ing the store interior.
The store front, which has been
completely changed, features L-
shaped display windows with new-
type structural bend valances
which conceal the battery of flood-
lights which illuminate the win-
dows.
Departments include: men's and
women's accessories, men's and
boys' clothing, complete family
shoe department, work clothing,
piece goods, notions, patterns,
home furnishings, ladies' ready-to-
¡wear, foundations and infants'
and children's clothing, - * t
Free souvenirs will be given
to all children during the two-
day opening, it was announced.
Beall Manager
Promoted From
Lufkin Store
...
! ior
en
J. C. PENICK
J. C, Penick, formerly assistant
manager of the 3 Beall Brothers 3
«tore at Lufkin, has been promot-
ed to Manager of the new Rusk
tore as a fitting climax to his 14-
year merchandising career.
A good example of the firm's
long-standing belief that the best
Beall key personnel came up
through the ranks, Penick's pro-
motions have been steady and
well-earned.
A native of G i 1 m c r, Penick
began service with the Beall Com-
pany in the Clilmer store in Sep-
tember, 1039. Enlisting in the
U. S. Armed Forces in March,
1942, he served in an anti aircraft
Battery and participated in the in-
vasion of France and Belgium and
served in the Army of Occupa-
tion in Germany. Receiving his
discharge in September, 1945, he
returned to his duties at the Gil-
mer store.
Promoted to assistant manager
of the Lufkin store in February,
1951. he served in that capacity
until his promotion to manager ot
the Rusk store.
"It is a pleasure for
rth
I,
help them
ot living
sk have a
dd
thrlr
irlnt
Rusk
ager i
! am
new f
tesy
gfee!
.store.
** iftvi
(> .
tkutttr
me to be in
as a new citizen and man-
uf BealPs newest store, and
looking forward to making
riervi Now, ¡ < always, eour-
and friendly interest will
every \ biter to Recti'*
Penick h; been active In
affair. n GUmer ami Lttfkin
> > a m- iber of tfw> f.ttfkm
V". cub and rir*t Baptist
an,l .-'jiijjht. r. Ju*lv
and «n Charle * Bay,.
t him m M m*kt
1 . < ft,*
Upcoming Pages
Here’s what’s next.
Search Inside
This issue can be searched. Note: Results may vary based on the legibility of text within the document.
Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Newspaper.
Whitehead, E. H. The Rusk Cherokeean. (Rusk, Tex.), Vol. 106, No. 8, Ed. 2 Thursday, August 20, 1953, newspaper, August 20, 1953; Rusk, Texas. (https://texashistory.unt.edu/ark:/67531/metapth149986/m1/1/: accessed April 27, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Singletary Memorial Library.