Yoakum Weekly Herald (Yoakum, Tex.), Vol. 42, No. 20, Ed. 1 Thursday, August 18, 1938 Page: 3 of 8
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YOAKUM WEEKLY HERALD
THURSDAY. AUGUbT 1«. U38.
Beck
I .I'll
Tucke
Adolph made
acre
I
being
IS
However ,*1<‘ ’hopjrer population
Rogers highway
few days.
iting here with friends.
The Story of OD and AD
I
and theTO
I
I
How
r
OD and AD
r
Sold Their
Tomatoes
I
Murray,
%
How
OD and AD
Sold Their
i
Tomato Juice
J
I fl
I
<r--7
What
OD and AD
Did The
4
Next Year
c
V
j
4!
l4-»
X
i
■•a
*
4
i
V
Little Miss Carrol Ann Dagg, I
i
I
I
A VA
need and
facilities.
SCHOOL JOB ALLOTMENTS
FOR DEWITT CO. MADE
minor
tor
(iuaila
the
mi
am
forester ,
eonserva-
t he
c., r
at ires in Yoakum
in
an
day
M rs.
J
i
i
gave
their
gave i
• at
in.,
7/If
r •" -■ .■ -
Copyright, 19 J 8, by G. Lynn Sunmct
THE YOAKUM HERALD
AD thought there must he a better way to
sell his tomatoes. He knew he must tell peo-
ple about them, but he decided he could
never sell very many tomatoes if he talked
to people one at a time. So he used one of the
simplest forms of Advertising. He built a
stand by the side of the road where many
' ill->t ill2« r
visiting a
Mr
J
I
I
Having acquired
, ranch in northern
he spends
,...• ranch where
VANDALS OPEN CRAVE
SEARCH FDR LOST MONEY
LITTLE CARROL ANN DAGG |
PASSES AWAY SUNDAY
1%
ehil
ha v <
SOH HALL PROGRAM FOR
YEAR TO DE ENDED FRI. {
-IT WITH BENEFIT GAME
i
I
weeks j Approximately
acres of 1
manage
and
' bedside :
.Mr, and
Both parties are well known in
*1 s section and have numerous
i i lends to recommend them to the
as most
I d ren
business
aid,
Mr. and Mrs. (). L
of Norman, Okla., are
few days m Yoakum with
and Mrs. .1. I). Stahala and other
] relatives.
I A
J
people and employ hundreds more on part-time. We pay
more than half a million dollars a year to manufacturers
of cans, bottles, labels, supplies, and equipment.
“The entire industry now yells more than twenty mil-
lion dollars worth of tomato juice a year and the public
enjoys its healthful benefits—at the Swest price at which
it ever has been sold. "Yes, tomato juice was a Ajreat idea,
but that idea would have benefited very few—without
Advertising to tell the story.”
Z - J.
AD felt sure there was a better way to
make and sell >uj tomato juice. He took
some money from the bank and bought a
shiny new press that squeezed out juice eas-
ily and quickly He put the juice in bottles
that could be tightly sealed. He bad labels
printed for the bottles, reading:
AD’s Pi re Tomato Ji ice.
of Hal-
OD ami his wife decided that if thev were
going to make am money, they would base
to work harder. So she got up earlier in the
morning and picked tomatoes ami squee ted
ami bottled juice all day. OD spent a /*
day m town trying to see more people in or-
der to sell more bottles. But, even though
OD and his wife worked long and bard, they
could not make any money.
OD and AD owned neighboring farms.
Both decided to grow tomatoes. But when
their tomatoes were ripe, OD and AD had
different ideas as to how they should sell
them. This is the story of what happened.
YOAKUMITES TO OPEN NEW
HALLETTSVILLE MORTUARY <
OD’ S wife squeezed tomatoes all day and
put the juice in bottles. OD took it to town
ami went from door to door, looking jor
people who wanted to buy tomato juice. In a
whole day he could call at only about SO
homes. As most people had never heard of
tomato juice and did not know how good it
was, he sold only a few bottles each day.
I new
I equipment
Mrs. 1“ .
to operate
OD filled baskets with his tomatoes and
put them in a wagon and drove to town. He
went up and 'down th*' gtreets looking for
people who wanted to buy tomatoes. Some
days he sold all. Some days he sold only a
few. When the season was over, he found he
had made just enough to live on.
across a part of
Missouri, Kansas, Okla
s
BRECKENRIDGE — Charges-
murder were filed here |
Funerbunk, 42,'tion
Carisso
asosciation
Ed Schaefer is confined to hi
home on account of illness
One day AD. heard that tomato juice was
healthful and good to drmfe-H* sAsujhl, i»
would also be convenient to handle, to sell,
and to serve in the home. He told OD about
it. I he next year both decided to make and
sell tomato juice.
and all new
being purchased.
expect
vv it hout
both being
having many
Elma Beck ami Russell
of Yoakum will ojien a
r funeral home at Hallettsville
the near future, according to
announcement made public to-
ile went to the grocery stores in town,
where many people came every day, and
asked the grocers to put a few of his bottles
on their counters. 11.en he put an adver-
tisement in newspapers read by /Aerr.ranJr
o/ people. I he advertisement said:
•’Enjoy the refreshing taste of AD’S Pure
Tomato Juice, pressed from big, red, vine-
ripened Ibmatoes. Good to drink and good tor
yov. At your favorite grocery store ”
Because so many people read about it, enough
people asked for it to exhaust the supply
quickly. And remembering AD’s name on
the label they came back and asked for it
again. So AD bought tomatoes from his
neighbors and made more tomato juice to
supply the demand.
One DAY, years later, OD called on his old neighbor
AD. He said, “It’s remarkable how your business has
grown since you got that idea about selling tomato juice?’
“Yes,” said AD, “but even more important have been
the benefits to other people.. We jwc now only one out
of many producers of tomato juice. \et we take all the
tomatoes grown by more than a thousand farmers who
have here an assured market for their crops We give
steady employment the year round to several hundred
iiiiiu me i^he sai<’ 11,1 KnKl*sh spu’-
casc of Smithville 1 row la»d‘*d •» her back yard m.d j
And nothing could bej®®u^^
would boost the - -
I before it managed to take-off.
Even the oldest of all Imp
per gags—the one about the ’hop-
pers gnawing on barbed wire
fences to sharpen their teeth—
has been told. It was new to
the newcomers. It brought smiles
{to old-timers who had forgotten
the yarn.
hu-
t irst
Ama i
celc- j «
author ;,'xl,,'ri,',"',"i
today. Interment will
Oak Grove ceme-
Mrs. Frank Polka has return
s'cd home from an extended visit
in Fort Worth with relatives.
Smithville the { Plicati°n shows it takes lr>,000,OtMt { Herman
life
FORMER MOULTON BOY
KILLED IN GAR WRECK WORKING FOR A LIVING
with
Atig. ( WeSt Texa
Henry, i
em-
suf-
To
I a o
W lien | I fl,,
w ire.l I u i,h
recent . slight ly
The following out-< f-town
grand children
over the weekentl at hi
The |
lite of I
>i >y
his’
in
Al'STIN. August 16.—A quota vracker box
of 3 National Youth Adinitnistra- ]
(ion school aid jobs has been rT|1<. coffin
allocated for DeWitt county un-
der the 1938-39 school aid pro-!
gram to provide part-time employ-
men for young people in ele-
mentary and high schools who can
not otherwise continue in school,
J. C. Kellam, state youth director,
has announced.
W. F. Hancock, count super-
intendent, has been notified of i Mrs. Kat
the number of jobs allotted. He
has been requested to organize
an advisory committee of local
school officials to recommend an
equitable distribution of jobs with
in the county on a basis of youth
availability of school
for entertainment I *nLT about 25 barrels daily.
rendered H.V Agent Ted Alexander estimat j
exactly one year ed that a bushel of 'hoppers will}ith uutOmobile mechanic,
in Victoria,
from a
Boehm,
lupe, another
'‘^lear escaped with
; Funeral services lor Adolpii
Schramek were held Monday af-
ternoon ami besides his parents, 1 wj|U||ni|]s
sur* | ments.
i -------------------
{CHARGED WITH
STORM WARNING DOWN 'MURDER
HOVSTON,— Hurricane warn-J ---*—
ings were down in
of Houston today
storm scare. <
weather was a
the ship channel,
remained
ion i
was not
horn^ will be strong.
the Bulldogs for the most part
will he the same ball club in
so much as the same boys are
concerned, hut not the same
club.
i Tucker and Mrs. A.
a 24,000 acre "* Antonio, V. A.
Webb county, >
■ on
program
bottle.' and Libels, and employed more peo-
ple. AD knew that, because bis nanie uas on
every bottle, he must alwavs maintain the
high quality of Ins product. And. because
he di<l this, women soon tnstst<\l on AD'S
Pure I omato Ji ice.
\l) already had found that the »iorc he
advertised and the more bottles he sold, the
it cost him to put uji each bottle. I here-
foie, as his advertising was extended all
over the country and his sales imreased, he
reduied the price. I hus more ami more peo-
ple could aftord to enjoy tomato juice, and,
although his profit per bottle was now very
small indeed, he sold so many bottles that
he had a very fine business. So Nath AD and
his customers were benefited.
her,, have listed
land for protection
mi nt of wildlife.
Travis
'with the
t ion
the many friends of
Tucker who is a patient
Huth Memorial hosiptal,
to report his condition
improved.
' AUS
9 fl A-*
-pjjTowtoJuii
Mr. and Mrs. J. L. Mamerow,
Mrs. C. L. Allen of Van Buren,
Ark., Mrs. R. I). Brice and little
Miss Betty Lou Welch of Cam?-!
loft this morning to visit n i , .
— • I La., Florida and Mobile, Alabama,
ni irv. I
in San I "^cr* ’’'’’.v w>‘l visit relatives ot
l Mr. MancilL They will also visit
| relatives in Dallas before re-
turning home.
’ V
jf/ /)! J
”I_c
AD tells OD how an Idea Became an Industry—through ADVERTISING
Mr. and Mrs Bascom Mancill,
accompanied by Arthur Hamden,
■are on a two weeks’ vacation trip
ron left Ihi«".m.rning "♦n ’visif " n :n,ro”^h Galveston, New Orleans,
San Angelo With Roland Brice.
Mrs. Brice will remain i
Angelo while Mr and Mrs. Mani-
erow, Mrs. Allen and Betty Txm
continue on to Carlslmd, N. M
people passed He put up a sign that said;
“AD’s big, red, ripe, juicy tomatoes.” Be-
cause so many people saw the sign, enough
people stopped to buy so that he sold all his
ripe tomatoes every day. Many who bought,
remembering his name on the sign, came back,
again and again. When the season was over,
he had money in the bank.
AMARILLO, Texas, ( AP).-Leo AI,S
hose noble Spanish un-i
in the California < "
will play the part ot
in th,, old southwest i
stage >|H*cta<’le here August .
to 17, in connection with the
dedication of the
Rogers highway
The stage sjiectacle will depict
th,, history of the plains t Toni
I the time of Coronado, the Spanish >
| nobleman w ho came to Xevv Mex
| ico and the Texas panhandle in,
{the middle ot the 16th century in ,
’ ‘ ' i cities The 1
.o depict the
the late covv I
was 2iv en
puncher
Beck and Mr. Giger, em-
W^i|] •'P'o.ves of the Beck Mortuary here
stated tfiat the new establi.^jh-
inent wa< being completed at
this time to ojH'ii the busmens in
the T. C. Winthrop home on N.
Texana -I reet.
, j Beev ille, M i. and \l i s. W
: \\ illianis ot Tvler.
I I •
LVALDE, Texas, (A1‘).
\ lee President Garner
President Roosevelt of his
(visit to Texas that he was
able to meet him “bee-ausc I
, now morking tor a living," he (been he
meant it literally for the vice,
I president can now he classed as
i one of the big ranchmen of south- 'Houston,
the vicinity :
following a of
Only result of the against Anderw
high ti<le I following the fatal shooting of
which did Loyd Rambo, 28, oil field work
j er, at a beer garden yesterday af-
11 emoon.
Dick Summers and Frank Ilil- ; ♦--
burn, students of S. W. T. S . T. Miss Majorie Hamner of Lul-
Sun Marcos, are visiting rel-Jing has returned home after vis-
i a few days. iting here with friends.
I he
being
OJH'II
Winthrop home
about a block out
of the business district
{ lettsville.
I quest Of Storied golden < itie>. The j T,,‘‘ ,s ^modeled
I show will also depict the hie of I at t,lls to th®
{Will Rogers, the late eowbov hu-| 1"‘W "■"'■'"I h"""’
NACOGDOCHES, Texas, (Al’).{ morist who was 2iven his t n-.t |''‘’'"P"1'''''
Fifteen farm owners or operators ; job as a cow puncher in Ama ■ ^''s-
in the Lily Grove community near ' rillo 40 year's ago. j’” •'P'^1'*' ''
have listed 2,00(1 aero of' Cnrrillo will come to the eele- i ’•»>p|'’v 1"tl"’r
and manage-: brat ion with Irvin Cobb, aut hor !ll|nl
!and actor {years ot training in this business.
MacClendon. foroterj The Will Rogers highway iii|,’o,,‘ P'"'"^ a"'
regional soil eonserva-j I'. S. highway 66, which extends s‘‘< • ion and
service stait, said the ac-1 fi’om Chicago „ t
was in co-operation with : he j Illinois, Missouri, Kansas, Okla-{<'o,nn,un*,y
Creek soil •conservtit ion | homa, the Texas panhandle, New { va'ua^'*‘
wildlife preservation ' .Mexico, Arizon-i ami California to ----------------
program, which has approximately th,, west coast.
14,090 acres in the county prac-
ticing such conservation measures. I
plague on tlie jwo brothers and two sisters
the source of
the caliber of
nearly all fish stories.
With another year’s experience |. Dne^ involving a single hopper
added weight and enthusiasm we
expect to entertain Sehulenberg
for four quarters rather than the
three in the ease of f
last year. And nothing could be ■ ®au^1* a PTr!,sshopi>er so large the
done which would boost the i ,na^<> thr<“»* attempts
chances to do just that more than ,'’®*°.r® ** managed to take-off.
a stressed training period in the
early stages of the training pe-
riod. For many reasons this can
he much more adequately had on
a training camp than at home..
With this in mind the most
desirable site that could be im-
agined has been secured and ah- |
solutely free of charges from the
Public Service Co. of San An-
tonio. Now all that is needed to
make a dream a reality—and very
greatly strengthen our chances in
the early season ball game, is to
get enough gentleman cow neck
and beans together to keep prved | H!'<',1 ■' years, 7 months and 29 I
apart the backbone and ribs' of ,,!'.vs Pass®'1 awa.v 1,1 th‘‘ 1,onH‘|
about 25 to 30 hungrv bovs for I h®r Pa’<‘''‘S Mr ami Mrs.,
a period of ten davs. ’Much pro-V**®® nul®s "®st '
gress has been made, but we do|),>nku,n S'"1’ 5'!
not feel that it is right to call h‘n,o°" /' 4:30J’®1’”*J®"0." 1
ing and illness of about 2 weeks. (
Little Carrol Ann was the
I pet of the family Us well as the
! many friends of the family and
| gained the love of her associates
I with her ready smile and loving
disposition.
I Th. little gid is survived in
i her untimely passing by her par-
ents, Mr. and Mrs. .James (Jim)
Monroe Dagg, three sisters and
two brothers and many other rel-
atives. ’ —.
The funeral services will be
conducted from the Buffington
Funeral Home l>y Rev. Glenn
former pastor of the 1
Yoakum Presbyteri-.m church, at
4 p. m.
follow in the
tery.
The remains will be at the
I family home until 3 p. in., when
they will be conveyed to the Buf-
fington Funeral Parior.
TOk. ?■
AD now s.ivs how tine it was that the
more people he told about his tomato juice,
the mure he sold. So he advertised in other
cities, telling women how good tomato juice
was tor their families to drink. He also sent
salesmen to call on grocers. He got so manv
orders that he arranged to buy tomatoes
from hundreds ot other tanners, built a big-
ger building, bought more equipment, more
cTiTm-'
, unopened,
was <
the coffin liroken.
The most recent desecre-.ition
was the breaking of the door of
th,. Flatau mausoleum. Bricks
were removed from the wall un-
derneath, exposing two brass cof-
fins, one containing the body of
—ie K. Faltau buried 56
years ago. A current legend says
the coffin wlso contained Mrs.
Flatau’s favorite jewelry. Efforts
to locate Flatau descendants
have heen unsuccessful.
Sheriff Tom Morris said no
clues leading to those resjjonsib'i!
for the grave breaking had he-1
found.
POTTER COUNTY RANCH
YIELDS BIG CATCH OF
15 000000 HOPPERS vlll S1 k ,
Adolph Schramek, 19, tormerly
of Moulton, was killed ami ms
brother, Henry, 22, is not ex-
pected to live as a result of their
sedan colliding with a truck park
I cd along the Goliad highfway in
| the western outskirts of Victotria,!
A workman has been operating | t.ar|v Sunday morning.
’hosier catcher 50 days catch- j Adolph made his home
( oun- ; |jjs imrents, Mr. and Mrs.
I Schramek of Guadalupe.
"*P|an automobile mechanic, was
40 ......... in Viren,.. lie is .................
tnietuied skull. t|ie ranch where a vast p:;;?.,
20, of Guada-jef
improvement under way calls | FARMERS JOIN IN WILD
occupant ot the f(„. (Ilillill.r ,H.W Wat(„. W(|ls ,
injuries. struction of several reinforced Utt rKUItUIIVt mUVt
concrete storage tanks of 30,9001
I to 60,000 gallons capacity, new
> and other improve-
GARNER SAYS HE IS NOW TUCKER SLIGHTLY IMPROVED I LEO CARRILLO WILL TAKE
J i I PART IN AMARILLO EVENT
9 i lo the many friends ot Mr. i
we
I
I,s I (-arrillo, w
jcistois settled
! territory ,
I ( oronado
I days
Mrs. J. II Tucker',
.. . , , ' formal
Mr. ami Mr-. L A.,
\ DuHye1
Diillve of
I v iHe
(By Bulldog Reporter) j AMARILLO, lexas, (AP).
With’ only four n ore weeks I Approximately 15.000,000 grass-
separating us from the first toot- hoppeis hav,» been eaugni on the
ball wars with the arrival of the | Miles Bivins ranch m Potter
Sehulenberg Shorthorns at Bull- county,
dog stadium on the night of Sep-
tember 16, no time can be wasted 11
in preparation 1... -----
far different from tlrat
Smithville just
earlier.
With practically the same
club that
“scare” of
game that
JEFET.RSON, Texas, (AP).—
Money in five and ten dollar bills
reputed to total more thun $10,-
lHO jOOO, is believed to be the prize
made SOUg)^ j)v p(.rsons w|1(, desecrated
thre,» graves in Oakwood cemetery j
here recently.
Hamion Walters, Marion conn- j
ty attorney, quoted a story that '
was brought to him that two con- I
victs robbed a carnival in Okla- |
homa •alter escaping from a mid- !
western penitentiary in 1934, and I
buried it in the Oakwood ceme-
try.
The men are said to l»e derid i
! Walters said the money was -mfi I
I posed to have been huried in a]
; near a grave opened '
by unknown pei’sons recenHy. <
i was left exjMised but j
A neighboring tomb j
o|>ened and the glass top of i
upon the business men and other
patrons of the school for dona-
tions; artd, with the enthusiasm!
exhibited all the summer in the
soft tball program, we feel that
such has been well worthwhile i
and all that has been done to-
ward making such possible has
certainly been a pleasure.
And now, that the time has1
come to end such a program a
fitting climax would be the ar-
rtngement * ofT the beat program
that can be made and allow all
those who have been enjoying it
merely for the effort to reach
the stadium each Tuesday mid
Friday nights an opportunity to
assist in reaching the football
season with that same enjoyment
that has heen characteristic of
the crowd at the stadium all sum-
mer rather than re-live some of [
the same nights of last season.
And by charging a fee of 10
cents to all will serve the pur-
pose and cert'iinly will aid in the
“bean problem.” If such can
he arranged a loud speaker will
be on hand, to add much to the
program with only one Ball game!
in progress at a time.
More definite announcements as |
to the nrrangrements of the
gram for Friday will be
throughout the week. And until
then the boys will he in the first
stages of preparation at Bulldog
stadium each morn ami afternoon.
They will workout twice each'
day and presence of any of the
fans is always welcomed.
1 *
instead of 15,000,000, was to'd
by Mrs. W. B. Mauldin of Ama-
rillo. She said an English spar-
|heavy
! in th
not hinder navigation.
•?>
ball i hoppers to the |s>uinl, the mult i-; jel.’j11<r
in the *’hopi>»‘rs t(> "eight 50,000 pounds. I
r .I.. .1 gave Smithville the! The 'hopper catcher
district championship, the Short-!*11 operation but the redueti
il... i..*:.........
notieable.
The ’hopper
plains has heen
> ball n,n,*.v tHles of
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Morgan, Cena S. Yoakum Weekly Herald (Yoakum, Tex.), Vol. 42, No. 20, Ed. 1 Thursday, August 18, 1938, newspaper, August 18, 1938; Yoakum, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1295441/m1/3/: accessed May 24, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Carl and Mary Welhausen Library.