The Celeste Courier (Celeste, Tex.), Vol. [54], No. 1, Ed. 1 Friday, September 28, 1951 Page: 2 of 8
eight pages : ill. ; page 22 x 15 in. Scanned from physical pages.View a full description of this newspaper.
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
GARY MOORE
crew haircut is due to public opin-
ion; when he decided to let it grow,
CBS was practically swamped with
protests, so ex-barber Perry Como
appeared on Garry’s television
show and supervised a haircut that
should be permanent.
By INEZ GERHARD
S^E^CREEnW&O
we
an
“orderly revolution’’ in our whole
way of life. Because it has been
a major factor in the development
of American industrial capacity, it
has had a great influence on world
events. It would be a much differ-
ent and probably much worse
world to live in if American mer-
chandising genius had not invented
the system of letting people buy
cars out of income.
In the 15 years between 1895,
when car production really started,
and the end of 1910, a total of only
521,000 cars were made. The aver-
age model cost three years’ pay of
the average skilled worker. Many
people said the industry had about
reached its peak. There weren’t
many more families who could
afford a car!
Since then, there have been about
93,000,000 cars produced in this
country. There are nearly 40,000,-
000 in use today by the nation’s 42,-
800,000 family units.
What happened is pointed out by
the American Finance Conference,
the association of independent sales
credit companies, in a report on the
effects of 40 years of installment
selling. Enabling people to buy
cars out of income, like homes or
insurance, Immediately broadened
•pHOMAS GARRISON MOR FIT,
* born in Baltimore, certainly
believes in his public. He changed
his name to Gary Moore as the re-
sult of a listener contest, in 1939.
He was a continuity writer at a
Baltimore radio station when one
day the star of the comedy show
he was writing failed to appear;
Gary was rushed in as a last min-
ute substitute. The radio audience
liked him so much that he never
went back to writing. Even his
Although there has been no fan-
fare to mark it, 1951 is the fortieth
anniversary of a major economic
event—one that has been of espe-
cial importance to people who live
in small towns. For it was in 1911
that the first automobiles were sold
on installments and the greatest
period of industrial and social de-
velopment in history began.
The time payment system
take for granted has brought
38. Electrified
particle
39. A wit
40. Sash (Jap.)
LAST WEEK'S
ANSWER
that
the market. This made possible
mass production and sharp reduc-
tions in cost, which in turn brought
cars within reach of more people.
This stimulated employment and
our whole economy. People could
buy more and more goods, and with
the installment system spreading
to other lines of merchandise, mod-
ern, efficient goods went into mil-
lions of modest homes.
Putting the nation on wheels has
changed our cities from dark and
dirty areas around our factories to
industrial centers surrounded by
clean, light residential suburbs.
Factories are now being built in
outlying areas, where space is not
prohibitively costly, and are spread
out and pleasant. Recreation has
been revolutionized—people go far
away on vacations, take week-ends
in the country, play golf, make the
whole area for miles around a play-
ground. Farmer and city dweller
enjoy the same recreation, cul-
tural facilities and shopping cen-
ters.
Much of the technological and
chemical progress of the past 40
years has been stimulated by the
urge of the auto makers to find bet-
ter ways of making cars, so the
public would buy more of them—
on installments. One of every seven
employed persons in the United
States owes his job to the automo-
bile.
The industrial plant that won
World War II and is now our great-
est check on Russian aggression
was developed to meet the public’s
demand for goods it bought on time
payments.
These are some of the reasons
Dr. A. Anton Friedrich, noted
economist of New York University,
has called the mass installment
■credit system along with the mass
production methods it stimulated
“the two pillars of American pros-
perity.” And they are the reasons
Isaac F. Marcosson, former presi-
dent of Studebaker Corporation,
said:
“Installment buying now emerges
as the builder of America’s stand-
ard of living. It is a revolution
which has lifted the average man
to the level of living once reserved
for the few. It is one of the great-
est economic forward steps that
has been devised in modern times.”
In only 40 years, the installment
system has become the mainspring
of the American economy. Any-
thing that tampers with it threatens
to bring the wheels of American
economy and society to a halt.
Meeting the public’s needs as they
see fit, it promises to help make
the next 40 years even more pro-
gressive than the years have been
since that first car was sold on
installments.
THE INFLUENCE on the whole
economy of bringing the car within
reach of nearly everyone is shown
by these figures: the nearly 6,000,-
000 cars produced in 1950 used up
the agricultural products of nearly
3,000,000 acres. This includes about
410,000,000 pounds of cotton, 3,000,-
000 bushels of corn, 14,250,000 gal-
lons of molasses, 190,000,000 pounds
of wool, 12,000,000 pounds of turpen-
tine and large quantities of other
farm products. About 80 per cent
of U. S. rubber consumption goes
into automotive uses, as well as
75 per cent of all plate glass, 68 per
cent of all leather upholstery, 55
per cent of alloy steel and 51 per
cent of malleable iron.
I showed the ad to Mary, but
she insisted that we didn’t have
any mice or rats.
Deep Lakes
Lake Tanganyika, East Central
Africa, is said to reach a depth of
4,700 ft.
rettes. Just the thing for him. He’d,
ordered the thing, and when it came
in the mail he had found out why it
had been guaranteed—it had to be
filled with water. How we’d all.
laughed at Bill for being caught by-
slick advertising.
nUT how could a mousetrap be
" guaranteed to kill if it didn’t
do just that? No, I was safe enough
from the hilarity of our crowd. If I
bought a lemon and the story hap-
pened to leak out, I should never
hear the end of it, particularly
from Bill. I remember how mad
he’d been when I laughed at him.
But a mousetrap guaranteed to kilt
—there was no way of getting
around it.
I tried to figure out what the
thing would be like. Basically &
mousetrap doesn’t appear capable
of much change. I mean to say, the
thing we all know as a mousetrap*
is sound, and seems about the only
way to go about catching mice short
of running after them.
That same Sunday night I had
dreams about mousetraps. I’m j
one of those guys who can al-
ways remember his dreams
with crystal clarity. The mouse-
traps I had entertained in my
subconscious during the night,
while they had seemed pretty
good at the time, were complete
washouts in the harsh light of
day. Most of them were Rube
Goldberg affairs, and none of
them would have worked.
I began to forget the beastly
mousetrap though Mary didn’t. Ap-
parently a workable idea had come
co her while she was down at the
market, and she had held up the
line at the cashier’s counter by de-
manding a piece of paper and a
pencil—neither of which she ever
has with her—and sketching out a .
fairly detailed plan of the thing,
deaf to the selfish barracking of
the pushing assortment of waiting
housewives. She brought it home,
indignant at the attitude of the-
shopping public, and showed it to-
me. I said it would have been the
best mousetrap to hit civilization-
yet, and where are you going to get
the cyclatron to work it?
We weren’t kept in suspense too-
much longer. A package came in on
the mail on the Wednesday or
Thursday of the same week. It was
very heavy, and had cost twenty-
four cents to mail. We ripped it
open and out came a flat slab of
wood about six inches square and a
piece of lead pipe a foot long. And-
a sheet of printed instructions which-
started out: Place the mouse or
rat to be killed on the wooden block
and strike it smartly behind the-
ears with the pipe. . . .
cbosswoh
23. Drop
24. Humor
25. Crushing
snake
26. Keel-billed
cuckoos
27. The swish
of silk
28. Observe
29. Ornamental
band for
arm
30. A couple
32. Is morose
33. Noblemen
35. Lump of
earth
3. Employ
4. Ruler of
Tunis
5. Piece of
work
6. Hallowed
7. Old times
(archaic)
8. A branch
railroad
11. Ventilates
13. Not any
15. Soar
18. Frosted
19. Short
haircut
20. Abyss
ACROSS
1. Tautog
5. Head cook
9. River (Fr.)
10. Cavity
11. Narrow
roadway
12. Ancient
14; Sick
15. Cook in fat
16. Perform
17. Per-, to
laughter
20. Animal
enclosure
21. Compass
point
(abbr.)
22. Coquettish
23. Discharge
24. Network
25. Club
26. Dry
28. Coin (Peru)
29. Advertise-
ment
31. Indehiscent
fruit
32. A seal-
hunting
station
34. Part of ‘to be”
35. Hint
36. Wine
receptacle
37. Quiet
39. The earth
41. See
42. Dexterous
43. Finishes
44. Main idea
DOWN
1. A shepherd
dog
2. Natural
elevations
MAJOR ECONOMIC EVENT
Installment Buying Was Started
40 Years Ago in Auto Industry
I
WAS ABOUT to doze off into an
after dinner coma, when the ad
------------first caught my
eye. There was no
fancy display
about it. In fact,
______________it was in the want
ad columns and I only noticed it
because it had been set in heavy
type. It went somehow like this:
HERE IT IS AT LAST! ! !
BEAT A PATH TO OUR
DOOR, FOLKS! ‘KILLIT’
IS GUARANTEED TO KILL
RATS AN MICE. DOUBLE
YOUR MONEY BACK IF YOU
FAIL TO KILL RODENTS
AFTER FOLLOWING THE
SIMPLE INSTRUCTIONS!
There followed a name and ad-
dress, and a request to send one dol-
lar for a genuine ‘Killit’. The thing
was guaranteed. What could I lose?
I took the paper to the kitchen
and showed the ad to Mary. She in-
sisted that we didn’t have any mice
or rats, but I said maybe not, but
it would be nice to have a guaran-
teed mousetrap anyhow. I wadded
up a dollar bill and stuck it in an
envelope and addressed it to the
Killit people and made a special
trip to the post office to mail it.
Later 1 got to thinking about
it. I hoped that Killit would not
be a cat—we already had one
c at, and there just isn’t room for
another one in our two by four
apartment. But then, they
couldn’t send you a cat by mail,
could they?
I thought of a buddy of mine. Bill
Stout. He was a chronic smoker—
you know the type. The world is
his ashtray. He had already started
several expensive fires by laying
down cigarettes and forgetting
where he’d put them. He had seen
an ad in the paper for an ashtray
guaranteed to snuff forgotten ciga-
I
2
5
5»
9
IO
12
13
15
14
11
IS
21
22
24
25
27
31
34
37
30
39
41
42
z
43
44
'A
w.
2b
30
7/7X
///.
|2&
35
ia 19
!
i
A BETTER MOUSETRAP
By John Bulling
THE
FICTION
CORNER
GRASSROOTS
T
—&—
The petty trials of life are but
the thorns on the roses.
This Iowa Farmer Practiced Frugality, Thrift
By Wright A. Patterson
iHROUGHOUT all of our history
ours has been and still is a
land of opportunity for those who
have initiative, energy and who
apply the principles of frugality
and thrift when needed.
Those who are willing to work
for success rather than expect
others to provide for them get
along. As I thought of those who
have exemplified that recipe for
success, I recalled an Iowa farmer
who provides an excellent illustra-
tion.
He had nothing with which to
start. His father had been a
town carpenter, whose efforts
had provided the essentials for
his family, until his death,
when the son was in his late
teens. He left nothing of world-
ly goods.
To the son fell the task of provid-
ing for his widowed mother and
himself. To do that, he must have
a job, and the first one that was
offered was that of a farm hand.
The pay was $25 a month, during
the planting, cultivating and har-
vesting seasons of each year. For
what would be approximately three
other months of each year, the pay
would be $20 for each month.
Instead of the room and board
that was usually a part of a farm
hand’s compensation, the boy was
offered a small house, five rooms,
that had at one time been the farm
family home, and with it approxi-
mately an acre of ground he could
cultivate as a garden, on which he
could have room for chickens, two
or three hogs, and a cow.
The garden, the chickens, the
hogs and the cow would provide
most of their food, the house a
home fcr the widowed mother.
Excess production from the
chickens, the garden, the hogs
and the cow were exchanged
for such things as must be pur-
chased at the local store. Each
month the earnings of the son
went to the fund that was to
provide a farm for him.
At the end of 10 years, he had
saved through the exercise of fru-
gality and thrift the amount needed
to make the down payment on 160
acres of the best of Iowa cornland.
As an Iowa farmer he continued to
practice his system of frugality
and thrift,-though he was not nig-
gardly. He provided his mother
during the years of her lifetime
with as well an equipped farm
home as could be found in all Iowa,
but he did not waste. His farm
machinery was never left to rust
in the fields where they had been
last used.
When I last saw that farmer
he owned, all paid for, 460 acres
of that Iowa farmland. He had
acquired it all through his own
effort, through the practice of
frugality and thrift, through im-
proving the opportunity with
which this land of ours had
provided him.
There are millions of such suc-
cess! stories for which America is
responsible.
They are not confined to farms
only, • but include merchants, small
factories, and every line of en-
deavor. In this land of ours, op-
portunity^ knocks at the door of
most of us. But there are many
who refuse tc answer the knock,
who prefer to wait for some one to
do for them rather than apply the
energy, the frugality, the thrift for
themselves. They have been
promised something for nothing,
and prefer to wait for that promise
to be fulfilled, but success will not
be achieved in that way.
Ours is a land of opportunity for
those who will work, for those who
will practice frugality and thrift.
--&--
Automobiles, not war, are the
great American killer. In all our
American history deaths in battle
or from wounds, from the Revolu-
tion down to the latest available
reports from Korea, were respon-
sible for the death of 439,151 of our
fighting forces. As against that
the number of those killed, or fa-
tally injured by automobiles during
only the past 14 years, down to late
November, 1950. totaled 442,970.
The non-fatal casualty lists for all
wars, to late November, 1950,
totaled 1,195,885. The non-fatal
auto accident injuries since Jan. 1,
1937, totaled 15,503,950. We dread
war, but we take for granted the
automobile killings.
--
Something for nothing, welfare
state, socialism, totalitarianism,
Communism. Each one leads to
the next.
I
put up and work started—stranded for perhaps six to nine months.
SCANNING THE WEEK'S NEWS
of Main Street and the World
CAR PRICES—The office of price stabilization has allowed auto-
mobile manufacturers an average of 5 to 6 per cent increase in new model
passenger cars. The increase will be passed on by the dealer to the
purchaser.
A 5 per cent increase in the price of Ford, Chevrolet and Plymouth
cars means the home towner will have to pay as much as $70 additional
for any of these models. Similar advances on Oldsmobiles, Buicks,
Pontiacs and Chryslers could add from $100 to $150.
HOME CONSTRUCTION
delegation to the peace treaty conference,
the., guiding hand behind the treaty,
labored 11 months to bring it about.
Told You So
Charles Wilson, defense mobilize?,
announced cutback in civilian steel, I
I
•X-.
copper and aluminum allocations. I
He predicted the "pinch” six months I
ago.
Private Home Building Drops in August
The commerce and labor depart-
ments reported last week that pri-
vate home building in August drop-
ped one-third below August of last
year and commercial building fell
6 per cent under its 1950 pace. The
August private home construction
also fell 2 per cent below July.
The reduction in building activi-
ties was believed directly due to
restrictions on mortgage lending
and on use of essential materials
in construction work.
While home 'building fell, con-
struction of military facilities, in-
dustrial plants, electric power pro-
jects and other defense supporting
facilities continued at an increas-
ing pace. This type of construction
continued as rapidly as structural
steel, copper and other materials
were made available.
construction. The office has enough steel tonnage to allow construction
to go ahead on 1,538, but that will leave 721—for which money has been
iirv xTTZ-»v»lr- v»4,zx/4_____c>4 rx/iv-k -»-»o fliv +z> rriv-izx
S’ M
Till
SIGNS OF WAR—There are increasing signs in Korea that all-out i
war may start at any moment. The Reds continue with probing attacks
against Allied troops and there are reports of considerable movement
immediately behind Red lines.
In turn, the Allies continued their limited attacks to improve their
defense positions. In one assault the Reds lost 2,000 men and Allied air
power continues to take a heavy toll of Red vehicles moving toward the 1
front.
The Reds launched their last attack in May but were beaten back
with terrific losses. Observers who have seen previous Red preparations
believe a new attack may be launched at any moment. General Ridgway
reports he is ready for it.
1,600 new schools planned for the
booming school-age population across
the country can not be built until
next year—maybe not even in time
for the fall of 1952.
The nation’s school enrollment
is expected to continue on an upward
swing until 1964. Another crop of
“war babies” will start to school in
the next few years. For this reason
many communities are in desperate
need of new facilities.
The federal office of education
has on hand applications for metal
for 1,000 new buildings and for another 1,259 projects already under ’
they did not want peace.
Among others, there were five broad terms to the treaty: (I) It takes
away Japan’s overseas empire, amounting to 45 per cent of all the
territory she owned on Pearl Harbor day, and reduces her to the four
main islands of Honshu, Hokkaido, Kyushu, and Shikoko. This would
return her to the territorial status she held in 1854, when Commodore ,
Perry introduced Japan to the modern world; (2) it forces Japan to pay
limited reparations claims to the nations she damaged so badly in the
war of 1941-45, particularly in south-east Asia, and thus gain the oppor-
tunity to re-establish commercial relations in her former “coprosperity
sphere”; (3) it obligates Japan to abide by the purposes and principals of
the United Nations charter in her intercourse with other nations; (4)
it authorizes Japan to sign separate treaties with those countries that
did not attend the conference, and gives her a choice of which China she
wishes to recognize—Nationalist China or Communist China; (5) it gives
her an opportunity to regain the Ryukyu and Bonin islands, which include
the major U. S. military base at Okinawa, if she lives up to the terms of
the treaty and proves to be a reliable partner in the defense of the
Pacific.
GERMAN TREATY — Within the next few weeks, possibly days, I
people in the home towns can expect the announcement of a new treaty
with West Germany much along the lines of the treaty given Japan.
The treaty, taking the place of the present occupation statute imposed
by the Allies, may offer: (1) Full sovereignty, with some security safe-
guard for the three powers—the United States, Britain and France; (2)
abolition of the three-power Allied high commission. It would be succeed-
ed probably by a council of ambassadors; (3) a change in the status of
the occupation troops to defense forces, responsible for helping safeguard
Germany as well as Western Europe generally from Soviet aggression.
Many observers believe West Germany is now ready to enter the
western defense line-up against communism. The treaty will clear the
way for West Germany’s contribution to an European army.
FARM EXPORTS—The department of agriculture reported last week
that farm exports in the fiscal year ended June 30 were valued at
$3,409,245,000, up 14 per cent over the $2,987,257,000 for the preceding
year.
These exports from the home towns of the nation made up 27 per
cent of the total 1950-51 exports which were valued at $12,579,172,000. The
1950-51 total was up 25 per cent over the 1949-50 total.
Cotton topped the export list with a total of $935,332,000. It was the
second highest in 26 years. Wheat and flour ranked second, up 9 per cent
over the year before, having a total value of $747,570,000.
Leaf tobacco was in third place, the export value at $273,262,000, up
12 per cent from the 1949-50 total.
STEEL SHORTAGE—The home towns of the nation will feel the steel
shortage in the next few weeks and months. Defense production officials
predicted a “pinch” some six months ago and last week the government
cut back allocations of steel, copper and aluminum for civilian use.
As a result there will be fewer
automobiles, radios, refrigerators
and other consumer products in the
next few months. But the shortage
will hit harder at the home towns
that had planned new school build-
ings or had them under construction.
The federal office of education
Japanese Peace Treaty Is Signed;
Farm Exports Totaled $3.4 Billion
AND NOW PEACE—Guided by the United States, 48 nations last i
week signed the Japanese peace treaty in San Francisco, possibly the
most lenient pact after a bloody and bitter war in the history of the
world. And one of the most remarkable aspects of the long negotiations
and the signing was the attitude of the American people who suffered
much at the hands of the Japanese. As the representatives of the 48
nations marched to the platform to sign the treaty, the people in the
home towns of the nation were conscious of those who were not present—
those who had given their
lives in the greatest war of
all time. But they wanted |
the treaty because by it
they were again offering
a hand in friendship to those
who desired to aid in the
battle against aggression
and communism.
The American people re-
alized also that by comple-
tion of this treaty the United
States had won its greatest
diplomatic victory since
World War II. Soviet Russia
and its allies by refusing to ,
Guiding Hand s‘gn’ its
block the conference and I
John Foster Dulles, head of the American write in amendments which
was they would not even discuss 1
He during the 11 months the
treaty was in negotiation,
made known to the world
t jCZW
_____________________________
i
/
<
'''vd
B
THE CELESTE COURIER. CELESTE. TEXAS
7
6
0
Io
3*
40
23
£££<
20
777a
29
O - Minute
d Fiction
B
1
• ■
2!
8
I
(f
'M
Q' "i
.....L--M .. -.......-.....
EHSES m
____
3EGJSE263 - EE5QE2
EnBHg.;.Esia
iiir
E2E322 SEI
gEgaagi
EfissaS
Upcoming Pages
Here’s what’s next.
Search Inside
This issue can be searched. Note: Results may vary based on the legibility of text within the document.
Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Newspaper.
Morrow, Joe T. The Celeste Courier (Celeste, Tex.), Vol. [54], No. 1, Ed. 1 Friday, September 28, 1951, newspaper, September 28, 1951; Celeste, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1218155/m1/2/: accessed May 21, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Leonard Public Library.