Reviewing, analyzing and updating marketing strategies to increase public transit ridership
Description:
This report explains that with the fuel prices increasing and environmental impact getting special attention, it is important to increase our knowledge of the best marketing practices to attract riders to public transits. In order to move people to public transit a deeper analysis of the decision variables and a strategy to promote public transit is required.
Date:
January 2012
Creator:
Lewis, Carol Abek
Item Type:
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Partner:
UNT Libraries Government Documents Department