This report explains that with the fuel prices increasing and environmental impact getting special attention, it is important to increase our knowledge of the best marketing practices to attract riders to public transits. In order to move people to public transit a deeper analysis of the decision variables and a strategy to promote public transit is required.
Publisher Info:
Southwest Region University Transportation Center, the Center for Transportation Training and Research, Texas Southern University
Place of Publication:
Houston, Texas
Provided By
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Titles
Main Title:
Reviewing, analyzing and updating marketing strategies to increase public transit ridership
Added Title:
Research report (Southwest Region University Transportation Center (U.S.))
Description
This report explains that with the fuel prices increasing and environmental impact getting special attention, it is important to increase our knowledge of the best marketing practices to attract riders to public transits. In order to move people to public transit a deeper analysis of the decision variables and a strategy to promote public transit is required.
This report is part of the following collection of related materials.
Texas State Publications
This growing collection of materials produced by the State of Texas includes agency annual reports, legislative publications, statistical reports, and various state government reports and periodicals.
Lewis, Carol Abek.Reviewing, analyzing and updating marketing strategies to increase public transit ridership,
report,
January 2012;
Houston, Texas.
(https://texashistory.unt.edu/ark:/67531/metapth303640/:
accessed June 5, 2024),
University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu;
crediting UNT Libraries Government Documents Department.