The Crosbyton Review. (Crosbyton, Tex.), Vol. 1, No. 43, Ed. 1 Thursday, November 4, 1909 Page: 1 of 8
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CROSBYTON, CROSBY COUNTY, TEXAS, THURSDAY, NOVEMBER 3,1909.
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A Few Remarks
About Advertising
Diversification Keeps The Wolf Fronv The Door-All The Time
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And Suggestions That May Be
Wditlt Considering
By DON H. BIGGERS, Field Editor.
There is but one kind of ad-
vertising1 thatis worth anything,
and that is the kind that attracts
.attention and produces results,
and to spend money for any oth-
resents so much waste,
No kind of business proposi-
tion can succeed without some
kind of advertising or publicity,
15ut the purpose of this article is
not so much for the purpose of
telling how to advertise as it i3
to tell how and why not to ad-
vertise through certain scources.
Advertising is a science, as much
so as any other feature of busi-
ness, and calls for the excerise
of good Judgment, and to the ex-
exercise judgment in advertising
to that extent he is th<
IA Ull^v • % 1^**- V ■ ■ *9" •- vll^
tim of bis own folly.
Theijie is no occasion and little
excupe for any man to waste
money for advertising, and there
proper kind of advertising. _N
Fortunes have been made by
advertising, and never was there
a time when judicious advertis-
ing produced greater results than
it does at present, yet the aver-
age advertiser doesn't make ad-
vertising the practical business
proposition he should, and from
this results the foolish expendi-
ture of millions every Week.
Most of this money is thrown
away by the advertisers in the
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small towns, and for that reason
the trouble if of greater magni-
tude and brings about its worst
results.
Fake advertising is the thing
to be most studiously shunned, for
it is the kind that catches most
victim#, and produces least re-
sults,.. Policy advertising is an-
other bad busineaa-and is closely
to fake advertising.
Fake advertising is usually
anything that will catch the easy
results to his victims. Hotel di-
rectories, desk blotters, adver-
tising clocks, and all classes of
dope ladled out by tourists em-
braces the fake advertising list.
Money spent for advertising in
school catalogues, directories,
programs, etc., gotten up by
some church, school or local con-
cern is a combination of policy,
charity and diplomacy. In prac-
tically every Instance the result
«ne if the money
sition upon the communty.
The writer recently had occa-
sion to investigate as to the
amount of money absolutely
thrown away by a comparatively
small town on the rankest kind
of non-producing advertising.
The result only partly complete
and covering a period of less
than two years, was astonishing.
It! aggregated nearly ten thous-
and dollars. Think what this
ten thousand dollars would have
done spent in the proper way.
Spent for the proper kind of ad-
vertising it would have resulted
in profits many times greater
than the expenditure. It would
have gone a long way toward
civic improvements. It would
have been a mighty factor in
bringing about proper agricultu-
ral tlevelopment. There is no
need to further enumerate the
great numbet,of..things it ...would
have brought abput to the gener-
benefit of the
it been properly
it was brought n<
Dr. R. P. Stoops Located In
Crosby ton
It is with pleasure that we call
your attention to the profession-
al card of Dr. R. P. Stoops, that
appears in the proper column
this week. He is a man that we
• •
At The Fair
Crosby is coming to the frontf-
That is what we hear, ami it
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our best endeavors and w
we eoald to obtain for Crosby the
sounds -good to us who have used7 ^
f}&mg
favorable notice- it deserves.
Thousands know it now that nev-
er did before, and souvenirs of
Crosby County and its New BiCby
have gone from the Fair to tens
of thousands of farm homes. We
have added to our friends in Dal- ~
las and their kindnesses have
our visit. The Fair is drawing
to a close and represents, we -W
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lieve, much good work with fav-
orable lasting results. It -toas
been cordial introductions be-
tween people and. localities that
we trust will ripen into better ac-
quaintance. It has also been a
have been the same and the ben-
efits to himselt and the commu-
nity would have been many times
greater. Or suppose he had
spent the fifty dollars
for meritorious purposes instead
of fake advertising, he would
have gotten big direct returns.
The profits from his judiciojis-ad*. jiay-feel-proud of, and is a phy-
vertising would have enabled him | sician that stands at the head
to contribute the sixty dollars. ! of his class. If there is a pro-
People will spend five hundred; fession that the quack is to be
or a thousand dollars for fake ad-; avoided it is in the practice of
vertisineand charge the commu-.medicine, and it is a pieasure toi ^ flvp foc, HoAp cut out Q£
nity up with five times the ex-! know that we have located with rh# — N— lnnda at n™
penditure, just because they us such an eminent physician as
didn't get results. No man has Dr. Stoops. He is a graduate of
any right to amend his own mis- > the best colleges in the country
takes in such an arbitrary man- i and stands high in his profes-
ner. Besides it doesn't amend, i sion. If you need his attention
Andthis doesn^ apply exclu-1 you can find him-at Crosby ton
sively to merchants. It applies j by telephone. He is made of
with equal force to every person ; the stuff that the cold or snow
spending money for advertising | will not have any affect on his
or mbJicity purposes. It applies [ answering calls. He will be
to whole towns, to counties and gl^ to meet the people of grin
om mil nity had j to states Mnn^y is wpII Qppntiold G^Steby. And if youJiave^nat; -of ^soil above everythmg
_ 1 4 • i i ' •. i i • ii aaw of inn
spent, bpent as
results except a
considerable detr
impoverished the
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advertising omitted.
Perhaps the query will arise,
anc| naturally it should, of what
concern is this to you, of what
concern is it to the community.
It is the advertiser's
business, over which he certainly
has the right of exclusive super-
rment. It simply
community to
the extent of nearly ten thous-
and dollars. It brought discour-
agement and lossi of faith. The
men making the rbolish expendi-
ture charged it up as so much
money spent for public purposes
and deducted it from the expen-
ditures they were from time tu
TTme asl<ed to mSte foF meritoni-
ouspurpose8.^
will spend fifty dollars for fake
or policy^ advertising, and will
give t^h dollars for road purpo-
ses or something that tends to
the industrial benefit of his com-
munity, grouchly giving as his
reason for being niggardly in his
contribution to material things,
he has already been bled to
when it brings wholesome re- got acquainted with him look
suits. It is doubly bad spent j hi™ up. Mrs. Stopps and the
when it brings no good returns
babies will join the doctor here
soon, then they will all be at
home in Crosbyton We wel-
come you and your family, doctor.
Have your plows fixed up at
terests, convinces and gets re- the Crosby ton Machine & Black-
suit?. Effective advertising can- smith Shop, while there is a good
not be conghed to any particular season in the ground. 43-3t
show window is
Advertising is business, strict-
ly business. It is the founda-
tion upon which all success rests,
but advertising isn't advertising
unless it attracts attention, in-
and properly arranged stock of
goods is an advertisement. The
satisfied customer is an adver-
tisemettt. *—The growing of
big crops i s a a d -
vertisment |pr the country.^
Everything that goes to make a
town or city beautiful an4 health-
ful i an adveitisemenl.—Money
To th^ 'extent that the whole
comm
these extravagances the commu-
te « right to protest. Mor-
no right to i
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the lir
commi
Sui
And- he has,
iity for his own
he had contributed sixty
-^wmfcfor such purposes is money
.. $y
disc sharpening machine. We
guarantee our sharpening. Cros-
byton Machine & Blacksmith
Shop. 43-8t
Have your horse shod before
the frozen season at the Crosby-
ton Machine & Blacksmith Shop.
: • . 48-2t
and MfA.' ^ Engltgh ot
Cone wero trading in Crosbyton
.j,—. .JMMI
mii
oruwi
exhibit.
It has
fort
we f
wi
Celia Johnson of Plain
Have s o m e t h i n g
bomebody.
si
Bi"
inn
Ifeill
cii
and an opportunity to hear of
friends and relatives; and it is
gratifying that none have seemed
ashamed of Crosby and its ap-
pearanceland efforts?—It is
least a foundation upon which
fairs in future years can build
and improve, and it is to be
hoped that Crosby will never
agaiA be aJb§eaLfrom the annual
state exhibit. "
This year t^rosby had no ex-
hibition specimens; only ordinary-
farm and garden products, such*"*'
as are familiar to us all and con-
sumed every day; next year it#
people will prepare for- the
event, and take it up where "its
Baby" made the beginning; it
can make a much better showing.
We have tried for no ribbons; our
efforts have been with the visi-
tors.
The one feature in which Cros-
by led this vear and in which it
can always hold its own against
all comers, was a block of its
'yn
the — N— lands at Crosbyton:
the only one thus far exhibited
at the State's Fair, and a feature
that attracted more considera-
tion than any other. It is quite
probable that other counties will
follow this example: but that is
one feature, and the great fea-
ture, in tohich Crosby never need
fear competition. It has the
soil, it was on exhibition, and
never an unfavorable criticism
aS?ed upon it. Thousands of
tA^:;^uLaMargginga<ii —
people wm remember that Ulock
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ITT
saw at the Fair; and there are:
thousands of acres of just such
soil to be had by homeseekers oh"
terms that place it within the
reach of nearly every . tnrifffi
farmer. No need to look farther
if the best of soil, pure water
and healthful, invigorating cli-
mate are their object. Such must
be the verdict of those who
and saw, and will remember!
Now it will be well for the
fairminded people of . Crosby to
be&r in mind that they have had
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their representation at ther Si
Fair of 1909 and that it is to
beneftt of one^and fill to fol
up the advantage thus _
Ours Was, We believe, the
booth in which a list of l
subscriber was conspicuously
played, designating tBrxli
address and specimens
buted; and it has
ure to show these si
all inquiring friends;
on
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White, F. E. The Crosbyton Review. (Crosbyton, Tex.), Vol. 1, No. 43, Ed. 1 Thursday, November 4, 1909, newspaper, November 4, 1909; Crosbyton, Texas. (https://texashistory.unt.edu/ark:/67531/metapth242161/m1/1/: accessed April 25, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Crosby County Public Library.